Tag Archives: Maximize

How to Maximize the Effectiveness of Your Assisted Conversions

Ashley Aptt — November 17, 2017 — November 17, 2017 Pixabay When evaluating the performance of AdWords campaigns or keywords, many advertisers don’t look much further than the primary conversion data that AdWords provides. Evaluating conversion volume, cost-per-conversion, conversion rate, and return on ad spend are all-important metrics. But does this paint the full picture? … Continue reading How to Maximize the Effectiveness of Your Assisted Conversions

Using Facebook Tracking Pixels to Maximize Your Ads

Michie Victoriano — September 29, 2017 — September 29, 2017 Advertising on Facebook is meant to be like the democratization of online marketing, giving ordinary people the capability to market their own brand without needing big budget teams behind them. However, with all the power Facebook provides through its advertising, things can get confusing for … Continue reading Using Facebook Tracking Pixels to Maximize Your Ads

Transcreation 101: All You Need To Know To Maximize Your Content Efforts

Transcreation 101: All You Need To Know To Maximize Your Content Efforts by Lee Vann , Columnist, September 21, 2017 We live in a globalized era, when many times, as content producers and marketers, we create content for a campaign in one language and then translate it to reach a multicultural audience in the U.S. … Continue reading Transcreation 101: All You Need To Know To Maximize Your Content Efforts

Time: Marketers’ most precious resource & ways to maximize it

As marketers’ jobs become increasingly fast-paced and 24/7, columnist Scott Vaughan shares four ways to help you overcome the time challenge and meet ever-growing expectations. Scott Vaughan on August 21, 2017 It’s August. The perfect time for a summer holiday break. But wait, there’s no time. We’ve got programs to deliver, content to craft, nurture … Continue reading Time: Marketers’ most precious resource & ways to maximize it

Feeling Like Business is Slow in August? Here Are 5 Ways to Maximize Your Results

Spencer X. Smith — August 15, 2017 Follow @spencerXsays — August 15, 2017 Shanon / Pixabay In many of our businesses, August is a slow month. People take their final opportunities to goof off while the weather is warm and our kids are yet to start school. Before the post-Labor Day rush back to work, … Continue reading Feeling Like Business is Slow in August? Here Are 5 Ways to Maximize Your Results