Kevin George — February 1, 2019 Follow @imkevin_monk — February 1, 2019 No other marketing channel builds lifelong relationships like email. It’s a prime reason that email marketing is the preferred marketing channel for customer acquisition and customer retention (80% and 81%, respectively). Rich media is one of email’s greatest advantages, transforming email—once plain-text messages … Continue reading Rich Media and Email: Maximize Impact (and Deliverability)
Look more closely at the data you already have to uncover ways to increase AOV and reduce shopping cart abandonment. Ronald Dod on January 31, 2019 Those on the outside think the e-commerce game is an easy way to make some quick cash. But, operating an e-commerce company is no effortless endeavor and building a … Continue reading 3 powerful ways to maximize data to grow your e-commerce business
Ashley Patzer — January 23, 2019 — January 23, 2019 Think of your brand’s website as a city. Your city is unique and has a variety of attractions to visit. If you could give someone a map of your city, what would it look like? Which attractions are you going to highlight? Would you recommend … Continue reading Maximize Your Website’s Navigation Potential
YouTube is a ‘reference engine’ and advertisers can leverage it to define their target audience. But like other social media platforms, brand safety must be considered. Bruce Budkofsky on December 21, 2018 Advertisers are expected to spend just shy of $30 billion on online video this year – an increase of nearly 28 percent year-over-year, … Continue reading Back to Basics: Maximize your YouTube advertising
Jay Kang — December 17, 2018 — December 17, 2018 Let me start with this quote, “If you don’t ask, the answer is always no” – Nora Roberts Now let me explain… Statistics from this survey help us really think about why we should be incorporating referral marketing into our strategies. 68% of consumers only … Continue reading How to Ask the Right Questions for Referrals and Maximize Your Conversion
Jeremy Souza — November 27, 2018 — November 27, 2018 All right! You made it through the madness of Black Friday and Cyber Monday! Now the real work begins. We hope you gathered in lots of sales and a bunch of new customers. But, you’ve also generated a spreadsheet full of numbers that tell you … Continue reading How to Maximize Your Black Friday & Cyber Monday Email Data
Daniel Burrus — October 4, 2018 Follow @DanielBurrus — October 4, 2018 Improving cognitive performance is a strategic imperative for anticipatory leaders. Yet, cognitive performance slows down due to cognitive friction. Cognitive friction occurs when professionals can’t think through uncertainties clearly in their minds. These uncertainties include: risks opportunities outcomes consequences implications impact causations causes … Continue reading Eliminate Cognitive Friction to Maximize Human Performance
How To Use Audience Data To Maximize Marketing Spend by Jaime Smith , Columnist, September 12, 2018 In its 2018 Digital Marketing Trends Report, AdMaster found that 70% of advertisers plan to increase our digital marketing budgets for 2018. But what do we plan to do with that money? The biggest thing to remember is … Continue reading How To Use Audience Data To Maximize Marketing Spend
Max Palmer — September 12, 2018 — September 12, 2018 JESHOOTScom / Pixabay The path of an entrepreneur is anything but straightforward. It’s without a doubt one of the toughest careers you can choose. The only person who dictates what happens in your future is you. The only way to set yourself up for success … Continue reading 9 Ways Entrepreneurs Can Maximize Their Time Every Day
Karen Repoli — August 17, 2018 Follow @karenrepoli — August 17, 2018 Stellar virtual assistants are able to look at a company objectively, ask pertinent questions, and guide the owner through the process of creating a plan for sound infrastructure and daily management. Consider a virtual assistant your objective, knowledgeable third party, the one who … Continue reading Don’t Leave Money On the Table! 3 Ways to Maximize Passive Income
