Tag Archives: Maximize

How the event-first approach to marketing can maximize research ROI

Having your partners and community shape the research will give you content people want and a built-in audience interested in your events. Lisa Shaw on March 26, 2025   Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why? The … Continue reading How the event-first approach to marketing can maximize research ROI

Content atomization: Maximize ROI by repurposing your best ideas

Expand your reach and efficiency by transforming core content into multiple assets tailored for various platforms — an in-depth guide. Stephanie Trovato on January 21, 2025   Creating standout content takes significant time, effort and resources. Yet much of that content doesn’t reach its full potential. It often underperforms in reach, engagement and ROI, leaving … Continue reading Content atomization: Maximize ROI by repurposing your best ideas

How to overcome AI challenges in martech to maximize ROI

As you integrate AI into your martech stack, tackle data quality issues, resistance to change, skill gaps and more. Laurie Miller on January 6, 2025   AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Here … Continue reading How to overcome AI challenges in martech to maximize ROI

How search analytics can tailor messaging and maximize performance

Organic search insights go beyond keywords. Use them to uncover consumer needs, tailor messaging and enhance marketing across channels. Dave Minifie on October 31, 2024   Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason.  … Continue reading How search analytics can tailor messaging and maximize performance

3 tips to maximize your ROI at events

Ensure your conference investment pays off with these tips on strategic preparation, targeted outreach and effective follow-up. Ali Schwanke on August 29, 2024   Conference season is in full swing. If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring new leads, closing deals or starting new partnerships. Conferences can drain … Continue reading 3 tips to maximize your ROI at events

4 tips to maximize your ad spend and protect the customer experience

How to ensure no ad dollar is wasted in an economic downturn Intellimize on July 21, 2022  When an economic downturn strikes, what’s the first thing you do?  Eliminate wasteful spending.  As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies … Continue reading 4 tips to maximize your ad spend and protect the customer experience