Having your partners and community shape the research will give you content people want and a built-in audience interested in your events. Lisa Shaw on March 26, 2025 Imagine you’re sitting in a lunchtime webinar that promised “actionable” insights. Those insights are so “actionable” that you’re having trouble keeping your eyes open. Why? The … Continue reading How the event-first approach to marketing can maximize research ROI
Expand your reach and efficiency by transforming core content into multiple assets tailored for various platforms — an in-depth guide. Stephanie Trovato on January 21, 2025 Creating standout content takes significant time, effort and resources. Yet much of that content doesn’t reach its full potential. It often underperforms in reach, engagement and ROI, leaving … Continue reading Content atomization: Maximize ROI by repurposing your best ideas
As you integrate AI into your martech stack, tackle data quality issues, resistance to change, skill gaps and more. Laurie Miller on January 6, 2025 AI is transforming martech by automating tasks, providing real-time insights and scaling operations more effectively. However, a number of issues make integrating AI into martech stacks very challenging. Here … Continue reading How to overcome AI challenges in martech to maximize ROI
Understanding user conferences’ true costs and revenue potential is the key to building a business case for events as a cornerstone of content strategy. Lisa Shaw on January 3, 2025 Understanding the real costs of events — and how to manage them effectively — is the difference between a successful conference and a budget … Continue reading How to maximize event ROI using smart budgeting
Use video, storytelling and a strategic down-sell to boost engagement and sales during the largest shopping day of the year. Liz Wilcox on November 5, 2024 With Black Friday quickly approaching, the smartest marketers are preparing to pull out all the stops on their email campaigns for the biggest shopping day of the year. … Continue reading 3 must-send emails to maximize your Black Friday campaign
Organic search insights go beyond keywords. Use them to uncover consumer needs, tailor messaging and enhance marketing across channels. Dave Minifie on October 31, 2024 Within any brand’s marketing mix, you’ll likely find a focus on ranking in Google. This has been a cornerstone of digital strategy for years — and with good reason. … Continue reading How search analytics can tailor messaging and maximize performance
Ensure your conference investment pays off with these tips on strategic preparation, targeted outreach and effective follow-up. Ali Schwanke on August 29, 2024 Conference season is in full swing. If you’re spending that much cash, be sure you’re getting results, whether it’s acquiring new leads, closing deals or starting new partnerships. Conferences can drain … Continue reading 3 tips to maximize your ROI at events
Move past the “do more with less” mentality in marketing. Focus on maximizing value from existing resources and technology investments. Justin Sharaf on February 29, 2024 Justin Sharaf will lead a panel on marketing operations and AI at The MarTech Conference. “Do more with less” is a popular theme in marketing today. I cringe every … Continue reading 3 tips to maximize your martech stack’s value
Don’t be the company that bombards customers with salesy marketing assets and offers. Learn a better way to meet their needs. Shama Hyder on May 30, 2023 “Meet your customers where they are.” You have likely seen this phrase in plenty of marketing blogs. While it seems redundant, this sentiment is the foundation of many … Continue reading 3 ways to maximize the power of reception marketing
How to ensure no ad dollar is wasted in an economic downturn Intellimize on July 21, 2022 When an economic downturn strikes, what’s the first thing you do? Eliminate wasteful spending. As marketers, we know well that our budgets are the first to get cut. Marketing is notoriously undervalued, even though research shows that companies … Continue reading 4 tips to maximize your ad spend and protect the customer experience
