Tag Archives: Maturity

How to achieve operational maturity in marketing with a multishoring talent approach

Balancing onshore, nearshore and offshore solutions allows marketing teams to drive efficiency and brand consistency across global markets. Sue Wolski on October 17, 2024   Marketing and creative teams today are under pressure to do more with fewer resources while ensuring consistent branding. To succeed, businesses must rethink resource management and strive for higher operational … Continue reading How to achieve operational maturity in marketing with a multishoring talent approach

How to boost operational maturity with strategic martech selection

Learn the importance of evaluating marketing technology tools that enable operational maturity and best practices for finding them. Amy Strickland on June 20, 2024     As a senior leader, one of your core responsibilities is pushing your team’s operational maturity forward so you are ready to meet tomorrow’s challenges. Operational maturity refers to the … Continue reading How to boost operational maturity with strategic martech selection

How marketers can build their brand’s digital maturity

A brand’s digital maturity goes beyond digital transformation. Corey Patterson on November 17, 2021 at 9:18 am “Consumers have become a lot more digitally mature than they were just a couple of years ago. All of that stuff went into overdrive, and it’s probably not going to go back.” Salvador Lopez, Director of Marketing, Americas … Continue reading How marketers can build their brand’s digital maturity

Move Your Operation Forward Along the Digital Marketing Maturity Curve

Alistair Norman March 19, 2021 The marketing landscape is constantly evolving. The pace of change is relentless. Customer expectations seem to just grow and grow. Challenges like these seem so ever-present, they become cliché after a while. But, there are actions marketing leaders can take to address them. One practical way is to honestly assess … Continue reading Move Your Operation Forward Along the Digital Marketing Maturity Curve

Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity

Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity by Ray Schultz , Columnist, October 25, 2019 Most enterprise marketers use over five channels. But three channels get 70% of the spend: digital advertising, email and websites, according to State of Audience Management Maturity 2019, a study by Merkle and MarTech Advisor. … Continue reading Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity