Tag Archives: Maturity

Move Your Operation Forward Along the Digital Marketing Maturity Curve

Alistair Norman March 19, 2021 The marketing landscape is constantly evolving. The pace of change is relentless. Customer expectations seem to just grow and grow. Challenges like these seem so ever-present, they become cliché after a while. But, there are actions marketing leaders can take to address them. One practical way is to honestly assess … Continue reading Move Your Operation Forward Along the Digital Marketing Maturity Curve

Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity

Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity by Ray Schultz , Columnist, October 25, 2019 Most enterprise marketers use over five channels. But three channels get 70% of the spend: digital advertising, email and websites, according to State of Audience Management Maturity 2019, a study by Merkle and MarTech Advisor. … Continue reading Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity

Understanding How a Blog’s Maturity Level Impacts Content Strategy

Kris Hughes — October 9, 2019 Follow @Kris_Hughes Developing a blog’s content strategy without also taking into consideration its maturity level is putting the cart before the horse. It’s vital to consider how mature a blog is. This is so you to spend time on the right types of content and promotional activity. All blogs … Continue reading Understanding How a Blog’s Maturity Level Impacts Content Strategy

Growing as a Product Owner: 5 Product Owner Maturity Levels

Robbin Schuurman — November 13, 2018 — November 13, 2018 The Product Owner role is implemented in organizations in various different ways. The responsibilities and authorities of Product Owners vary across organizations, departments, teams, and Product Owners. This can be explained to some extent because it is a role that people need to grow into. … Continue reading Growing as a Product Owner: 5 Product Owner Maturity Levels

4-Stage eCommerce Marketing Maturity Model: A Framework for SMB Retailers

Erika Brookes — September 28, 2018 Follow @ebrookes— September 28, 2018 In a world of constant connectivity, online shoppers expect to search, browse and purchase products easily, whenever and wherever they want. As they jump between a growing number of devices and channels, the path to purchase becomes increasingly complex. It’s no longer about delivering … Continue reading 4-Stage eCommerce Marketing Maturity Model: A Framework for SMB Retailers

What Is a Maturity Assessment? And How to Make One in 5 Steps

Kaleigh Moore — August 25, 2017 Follow @kaleighf — August 25, 2017 geralt / Pixabay Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments…but you’re not quite sure what exactly it is. Let’s clear that up. For the user, a maturity assessment is essentially a resource that helps indicate … Continue reading What Is a Maturity Assessment? And How to Make One in 5 Steps