Tag Archives: Maturity

4-Stage eCommerce Marketing Maturity Model: A Framework for SMB Retailers

eCommerce Metrics

Erika Brookes — September 28, 2018 Follow @ebrookes— September 28, 2018 In a world of constant connectivity, online shoppers expect to search, browse and purchase products easily, whenever and wherever they want. As they jump between a growing number of devices and channels, the path to purchase becomes increasingly complex. It’s no longer about delivering … Continue reading 4-Stage eCommerce Marketing Maturity Model: A Framework for SMB Retailers →

What Is a Maturity Assessment? And How to Make One in 5 Steps

Performance Optimization

Kaleigh Moore — August 25, 2017 Follow @kaleighf — August 25, 2017 geralt / Pixabay Maybe you’ve heard the term ‘maturity assessment’ floating around in the sales and marketing departments…but you’re not quite sure what exactly it is. Let’s clear that up. For the user, a maturity assessment is essentially a resource that helps indicate … Continue reading What Is a Maturity Assessment? And How to Make One in 5 Steps →

Assessing the maturity of your organization’s messaging program

Email Strategy

Are you able to gauge the strengths and weaknesses of your messaging program? Columnist Jose Cebrian lays out key questions to ask to help you better understand the state of your organization’s messaging strategy. Jose Cebrian on March 14, 2017    In the digital marketing world, the concept of messaging largely revolves around email, SMS … Continue reading Assessing the maturity of your organization’s messaging program →

What Social Media Maturity Is and Why It’s Important for Business

Social Media Utilization

Ken Fischer — February 6, 2017 — February 6, 2017 Let’s talk about social media maturity: it’s not the ability to hold oneself back from posting viral videos or retweeting silly jokes. Rather, it is an index from which businesses can gauge how well they’ve adapted to and taken advantage of social media to advance … Continue reading What Social Media Maturity Is and Why It’s Important for Business →

Search, social and content: Reaching digital marketing maturity

Digital Transformation

Columnist Jim Yu shares insights on how brands can successfully integrate search, social and content into their digital campaigns. Jim Yu on March 8, 2016 at 1:55 pm An estimated 67 percent of the buyer’s journey now takes place online. And as a result, brands are developing digital marketing strategies at increasing rates. As brands … Continue reading Search, social and content: Reaching digital marketing maturity →

The ABM Maturity Model: 4 Keys To High-Performing Account-Based Marketing

Marketing Guide

Whether you’re just getting started with Account-Based Marketing or are well underway with your strategy, columnist Peter Isaacson outlines four areas you should focus on to find ABM success. Peter Isaacson on January 28, 2016 “Account-Based Marketing is the new black.”“Account-Based Marketing is on fire.”“Account-Based Marketing is the hottest marketing trend since inbound.”“Account-Based Marketing will … Continue reading The ABM Maturity Model: 4 Keys To High-Performing Account-Based Marketing →

Rich Media Maturity: Optimizing Marketing Video for Mobile

Digital Marketing

Vebeka GuessFebruary 17, 2015 In the first post of this series we saw how moving from static images to dynamic media will generate better conversion rates for your campaigns and free up your creative team to focus on innovation instead of administrative tasks. Now let’s look at video. Video is a highly popular and effective … Continue reading Rich Media Maturity: Optimizing Marketing Video for Mobile →

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