A brand’s digital maturity goes beyond digital transformation. Corey Patterson on November 17, 2021 at 9:18 am “Consumers have become a lot more digitally mature than they were just a couple of years ago. All of that stuff went into overdrive, and it’s probably not going to go back.” Salvador Lopez, Director of Marketing, Americas … Continue reading How marketers can build their brand’s digital maturity
Larisa Bedgood June 7, 2021 Consumer behaviors have changed drastically this past year. The pandemic has altered how consumers shop, research for new products and engage with brands. As a result, brands have also had to pivot to meet consumers’ changing expectations and shopping patterns. As marketers worked to evolve their strategies, one of the … Continue reading Digital Marketing and Omnichannel Maturity
Alistair Norman March 19, 2021 The marketing landscape is constantly evolving. The pace of change is relentless. Customer expectations seem to just grow and grow. Challenges like these seem so ever-present, they become cliché after a while. But, there are actions marketing leaders can take to address them. One practical way is to honestly assess … Continue reading Move Your Operation Forward Along the Digital Marketing Maturity Curve
CX maturity can be measured, and aligns with success, says new report. Kim Davis on October 8, 2020 at 12:38 pm A report released today by the Enterprise Strategy Group, in partnership with Zendesk, matched CX criteria against business outcomes, finding that small businesses were likely to have grown customer spend — even during the … Continue reading CX maturity can lead to business success
Sara Card August 7, 2020 Have you ever had experiences and interactions across a brand’s channels that just don’t connect? Maybe you bought something on a favorite retailer’s website… yet you’re still followed by ads for it across the Internet. Or maybe, after filling out an account application online, you find the call center agent … Continue reading Where Do You Stand with Cross-Channel Maturity?
Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity by Ray Schultz , Columnist, October 25, 2019 Most enterprise marketers use over five channels. But three channels get 70% of the spend: digital advertising, email and websites, according to State of Audience Management Maturity 2019, a study by Merkle and MarTech Advisor. … Continue reading Data Adolescence: Most Enterprise Firms Are At the Low End Of Maturity
Kris Hughes — October 9, 2019 Follow @Kris_Hughes Developing a blog’s content strategy without also taking into consideration its maturity level is putting the cart before the horse. It’s vital to consider how mature a blog is. This is so you to spend time on the right types of content and promotional activity. All blogs … Continue reading Understanding How a Blog’s Maturity Level Impacts Content Strategy
Christiaan Verwijs — May 3, 2019 — May 3, 2019 I always assume that the people I work with are professionals – and not children. This is why I don’t like maturity models in whatever shape or form. And we’ve got a lot of those in our industry. We have maturity models about development practices, … Continue reading Here’s What’s Wrong With Maturity Models
Robbin Schuurman — November 13, 2018 — November 13, 2018 The Product Owner role is implemented in organizations in various different ways. The responsibilities and authorities of Product Owners vary across organizations, departments, teams, and Product Owners. This can be explained to some extent because it is a role that people need to grow into. … Continue reading Growing as a Product Owner: 5 Product Owner Maturity Levels
Erika Brookes — September 28, 2018 Follow @ebrookes— September 28, 2018 In a world of constant connectivity, online shoppers expect to search, browse and purchase products easily, whenever and wherever they want. As they jump between a growing number of devices and channels, the path to purchase becomes increasingly complex. It’s no longer about delivering … Continue reading 4-Stage eCommerce Marketing Maturity Model: A Framework for SMB Retailers
