Advertisers say they’ll increase RMN investment but they want standardization, a new study from the IAB finds. Chris Wood on September 14, 2023 The IAB introduced new guidelines to improve measurement across retail media networks (RMNs) this week. The guidelines will be open for public comment through October 13. The guidelines will be welcomed by … Continue reading IAB releases new guidelines as retail media networks mature
Dana Kachan July 21, 2020 Digital transformation. It’s not only a buzzword but a global process spanning enterprises across various niches and verticals. The question arises here — what does it really mean to be a digitally mature enterprise today? No matter, in which industry you are. Likely, you are now trying to adjust your … Continue reading How to Become a Digitally Mature Enterprise
Veronica Krieg — January 10, 2020 More than 80% of CX professionals said they were starting or in the middle of a digital transformation project in 2019. And, the focal point for these transformative moves is improving customer experience. As disruptors and new competitors emerge in markets, companies continue to seek out ways to level … Continue reading A Guide to Change Management in Your Contact Center: 4 Strategies to Align People and Processes as You Move your Tech to the Cloud and Mature your Systems this Year
Beata Staszkow — November 18, 2019 We don’t often associate mature professionals with dynamism and creativity or having a zest for life. We tend to see people who are entering career twilight as on the way out rather than on the way up. We associate age with decline. And this is to our detriment. Although … Continue reading Plug Your Skills Gaps with Mature Professionals
Jeanne Hardy — July 26, 2019 Follow @creativebizinc — July 26, 2019 rawpixel / Pixabay One of the fastest growing segments of the labor market are older workers. Research predicts that by 2024, approximately 25 percent of U.S. workers will be 55 or older, which is more than double the rate in 1994, when they … Continue reading The Generation Gap: A New Approach to a Mature Workforce
Over the course of a year, 80 experiments tested a wide array of features (like responsive ads, target CPA bidding and others) for a large legal client. Mark Meyerson on April 10, 2019 Running a Google Ads campaign can be a case of you’re damned if you do and your damned if you don’t. … Continue reading A case study for delivering performance in a mature Google Ads account
Harry Rollason — September 3, 2017 — September 3, 2017 Social maturity is more than just showing up on social, and it takes far more than canned responses and expensive software. A truly, socially mature brand offers service on all channels, providing real-time responses that actually deliver resolutions. Its agents are warm, personable, know each … Continue reading What Do Social Mature Brands Look Like?
by Beata Staszkow March 1, 2016March 1, 2016 Keep your Accreditations up to date Leverage your Network to find Openings Leverage your Experience for Success Finding a new Executive Role Although you may feel the odds are stacked against you when looking for a new role when you have one eye on retirement, the fact … Continue reading Tips for the Mature Executive Job Seeker
Jonathan BrightSeptember 10, 2015 After a testing adolescence of soul-searching, digital marketing has grown up, and this has opened a, gap in which to develop a competitive edge. A recent survey – ‘Four Advantages of a Planned Approach to Digital Maturity’ – by US digital giant Adobe suggests the digital brands that are making waves … Continue reading Is My Brand Digitally Mature?
Ashleigh BetvardehMay 21, 2015 Let’s face it: AdWords campaigns that have matured are an issue for advertisers. There’s only one way to improve a matured AdWords account, and that’s through A/B or split testing. As marketers, we can recall The Product Life Cycle (PLC) theory where there are four major stages of a product: introduction, … Continue reading 3 Tests to Improve Your Mature PPC Campaigns
