Ashleigh BetvardehMay 21, 2015 Let’s face it: AdWords campaigns that have matured are an issue for advertisers. There’s only one way to improve a matured AdWords account, and that’s through A/B or split testing. As marketers, we can recall The Product Life Cycle (PLC) theory where there are four major stages of a product: introduction, … Continue reading 3 Tests to Improve Your Mature PPC Campaigns
Julian JohnsMarch 5, 2015 Digitally mature companies win more customers. Not because winning customers is their focus, but because they operate in a manner that is attractive to the customer. For me, there are three easy steps to becoming a digitally mature company: Use digital technologies to transform your customer experience. Ian Cox of the … Continue reading 3 Characteristics of Digitally Mature Companies
