Tag Archives: matters

The real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands

Branding Engagement

A rebrand unraveled by bot-driven outrage. Here’s what it shows about brand risk, trust and the emotional stakes driving B2B marketing. Scott Gillum on November 21, 2025   Now that the dust has settled, the branding agency fired and the old brand restored, it’s a good time to look at what really happened with the … Continue reading The real story behind Cracker Barrel’s rebrand — and why it matters for B2B brands →

What ChatGPT says about your brand — and why it matters

ChatGPT

AI tools surface what’s said about your executives and brand. Build strong, consistent profiles to maintain credibility and influence perception. Shannon Reedy on October 31, 2025   Few technologies have reshaped consumer behavior as quickly as ChatGPT. Launched in November 2022, the conversational AI tool gained 100 million users within two months. It now engages … Continue reading What ChatGPT says about your brand — and why it matters →

Court blocks FTC investigation into Media Matters’ alleged scheme against X

Regulations

Court blocks FTC investigation into Media Matters’ alleged scheme against X The nonprofit previously reported that neo-Nazi content appeared alongside ads on the website. Mariella Moon Sat, August 16, 2025 Anna Barclay via Getty Images The court has blocked the Federal Trade Commission’s investigation into Media Matters, the media nonprofit that previously published research showing … Continue reading Court blocks FTC investigation into Media Matters’ alleged scheme against X →

The secret behind innovation that matters: Scale

Innovation

July 09, 2025 The secret behind innovation that matters: Scale BY Florian Schattenmann Everyone loves the “aha” moment—that big idea, concept, or insight. But real impact happens when innovation takes root, at scale. This is where the rubber really meets the road. We are facing some of the biggest global challenges in decades—from socioeconomic changes and … Continue reading The secret behind innovation that matters: Scale →

Why mental health support matters for all workers

Mental Health

June 03, 2025 Why mental health support matters for all workers BY David Ko The old adage “the only thing constant is change” seems to ring true in workplaces today. Workplaces are rife with challenges, from navigating economic uncertainty to rapidly adapting to technological change. Workplace mental health support plays a pivotal role in helping employees … Continue reading Why mental health support matters for all workers →

Why don’t martech vendors provide a tool for the metric that matters?

Marketing Metrics

We keep optimizing based on attribution, not impact. It’s time martech tools let us test what really drives incremental results. Mike Maynard on April 21, 2025   The web is filled with content explaining why incremental sales matter and why attribution can be misleading. Many marketers have turned to incrementality expert Avinash Kaushik for guidance … Continue reading Why don’t martech vendors provide a tool for the metric that matters? →

Why Outbound Marketing Still Matters in an Inbound-Dominated Era

Marketing Operations

Pireveen MathiesJan 21, 2025 Why Outbound Marketing Still Matters in an Inbound-Dominated Era     In a world full of inbound marketing, I strongly believe that outbound marketing can still be a valuable tool in today’s digital landscape, but its effectiveness depends on how it’s executed. While inbound marketing has become dominant due to its … Continue reading Why Outbound Marketing Still Matters in an Inbound-Dominated Era →

Why Outbound Marketing Still Matters in an Inbound-Dominated Era

Marketing Tools

Pireveen Mathies Jan 21, 2025   Why Outbound Marketing Still Matters in an Inbound-Dominated Era In a world full of inbound marketing, I strongly believe that outbound marketing can still be a valuable tool in today’s digital landscape, but its effectiveness depends on how it’s executed. While inbound marketing has become dominant due to its … Continue reading Why Outbound Marketing Still Matters in an Inbound-Dominated Era →

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