AI is at a fork in the road. Neither option is promising, but does that really matter? Kim Davis on January 29, 2021 Given all the promises we hear about AI, it might be a surprise to learn that researchers are strongly divided on the question of how the field should develop. The split is … Continue reading Does the rift in AI matter to marketing?
Tag Archives: Matter
Does Website UX Matter for SEO?
Jon-Mikel Bailey November 10, 2020 In the past, in another life, I argued that SEO was simply just good UX (user experience). This was a massive oversimplification of what SEO really involves, and I admit I was naive and not very learned in the art of technical SEO. Well, now I work for Karl Hindle, … Continue reading Does Website UX Matter for SEO?
Absenteeism & Presenteeism: 2 Issues That Should Matter to Your Business [Infographic]
Katie Stearns August 13, 2020 You’ve probably heard the terms absenteeism and presenteeism before, but do you really understand how much of an impact these workplace issues can have on a company? These issues go far beyond employees calling in sick too often or taking care of personal admin once they log in at work. … Continue reading Absenteeism & Presenteeism: 2 Issues That Should Matter to Your Business [Infographic]
Amazon SEO Isn’t Google SEO: 6 Differences That Matter
Travis Jamison August 2, 2020 Did you know that Amazon has surpassed Google as the go-to search platform for shoppers looking for products? This may come as a surprise to many readers. (I’ve certainly never heard anyone use “Amazon” as a verb.) Yet the data backs this up. When customers have a specific product in … Continue reading Amazon SEO Isn’t Google SEO: 6 Differences That Matter
What is Your Entrepreneur Type and Why Does It Matter?
Steven Imke July 17, 2020 Entrepreneurs take their ideas and turn them into reality, creating jobs that contribute to their local ecosystems. However, not all entrepreneurs are the same. I have discovered that there are several different types of entrepreneurs. Each entrepreneur type is motivated differently and has their own rules for success in business. … Continue reading What is Your Entrepreneur Type and Why Does It Matter?
The Key to Managing Conflict in the Workforce, No Matter Where your Agents are Working: Naming and Addressing Conflict on your Remote Contact Center Team
Laura Krajewski July 6, 2020 We’ve all been there. You get an email from someone you work with and something doesn’t sit right. Was that word choice just a coincidence? Or, are they annoyed with me? Those absent, non-verbal cues are hard to interpret. It’s often difficult to gauge how your relationship is going with … Continue reading The Key to Managing Conflict in the Workforce, No Matter Where your Agents are Working: Naming and Addressing Conflict on your Remote Contact Center Team
Adapt or Fall: Why Darwin’s Ideas Still Matter to Modern Businesses
Jeff Greenstein June 18, 2020 Today the commonly accepted conclusion of Charles Darwin’s seminal work, The Origin of Species, is that the bedrock of evolution is “survival of the fittest.” In actuality, this interpretation represents a morphing of what Darwin proclaimed centuries earlier. His key theory was that evolution favored the survival of the most … Continue reading Adapt or Fall: Why Darwin’s Ideas Still Matter to Modern Businesses
7 Tips for Mastering Subject Matter Expert Interviews
Justin Reynolds — June 5, 2020 Research can go a long way toward helping writers craft compelling content, but subject matter expert (SME) interviews help writers take their material to the next level. Here are seven tips for ensuring that you interview subject matter experts well so you can create engaging inbound marketing content that … Continue reading 7 Tips for Mastering Subject Matter Expert Interviews
Small Things Matter a Lot in a Crisis
Liz Kislik — April 23, 2020 From my notes this past week on the pandemic: Three things popped out as crucial to leadership. In and of themselves, they’re actually quite small and might seem obvious, but their impact can be truly significant and make a great difference to your colleagues — and their effectiveness. How … Continue reading Small Things Matter a Lot in a Crisis
Employee Pulse Surveys: What They Are and Why They Matter
Kellie Wong — April 12, 2020 Pulse surveys seem to be everywhere these days; think of how many times you’ve been asked to take a short survey online. Pulse surveys have become an integral part of the employee experience and an organizational must-have. Most HR professionals agree that pulse surveys are an increasingly valuable tool … Continue reading Employee Pulse Surveys: What They Are and Why They Matter
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