Tag Archives: Mastering

Mastering the art of goal setting in marketing operations

Goals Settings

Take a dual approach for success, setting top-down and bottom-up goals. Megan Michuda on February 14, 2024 As we step into a new year and quarter, marketing operations teams face the perennial challenge of setting new annual goals that are both ambitious and achievable. Goal setting for marketing operations teams isn’t just about hitting numbers … Continue reading Mastering the art of goal setting in marketing operations →

Mastering leadership: 3 key guidelines for every CEO

Leadership Lessons

  By David Roberts November 10, 2023 Leading a company is always a dynamic task—especially with changing employee expectations—but there are core lessons that always hold true. Even experienced leaders must continually assess how their behavior influences their teams. If C-suite executives want to inspire their teams, they need to frequently review their leadership style … Continue reading Mastering leadership: 3 key guidelines for every CEO →

Mastering the art and science of creative analytics

Analytics Platforms

In the new analytics landscape, creative execution emerges as the key optimization lever for optimal brand performance and sales. Richard Wheaton on August 29, 2023 Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. Most significantly, we are pivoting from a world of demographic segments to one of dynamic … Continue reading Mastering the art and science of creative analytics →

7 Tips for Mastering Subject Matter Expert Interviews

Interviews

Justin Reynolds — June 5, 2020 Research can go a long way toward helping writers craft compelling content, but subject matter expert (SME) interviews help writers take their material to the next level. Here are seven tips for ensuring that you interview subject matter experts well so you can create engaging inbound marketing content that … Continue reading 7 Tips for Mastering Subject Matter Expert Interviews →

4 marketing lessons from retailers who are mastering the customer experience

Customer Experience

Get inspiration from retailers who have focused their efforts on CX and adapt those learnings to better engage your own audience. Mike Farrell on March 23, 2020 I don’t need to go into detail on how fierce competition is for digital marketers in the retail space. They are constantly determining how to outmaneuver other retailers … Continue reading 4 marketing lessons from retailers who are mastering the customer experience →

Mastering Management: Developing Benefits Packages That Retain Great Employees

Product Management

Jeanne Hardy — January 31, 2020 You’ve recruited the right employees and you’re ready to make an offer. Other than salary, what else are you including in the compensation package? How a company structures its benefits package can make a positive impact on its ability to retain great employees. The typical benefits package for most … Continue reading Mastering Management: Developing Benefits Packages That Retain Great Employees →

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