Sahin Guvenilir — February 5, 2020 As a servant leader, a Scrum Master focuses on the needs of others, before her/his needs. “Reveal, not resolve” mentality plays an important role in this context. Because any time the Scrum Master steps in and takes action on behalf of the team, this may create two negative impacts: … Continue reading When Should a Scrum Master Step in and Take an Action?
Steven Imke — January 16, 2020 Facebook can get your brand in front of people so you can share your story and value proposition. For most businesses, there is a basic four-part Facebook Marketing Sales Funnel. Basic Facebook Marketing Sales Funnel 1, Brand Awareness This is where you post engaging and shareable content, such as … Continue reading How to Master the Powerful Facebook Marketing Sales Funnel
Johannes Geske — November 21, 2019 Scrum.org?offers different courses to provide you the best learning experience based on your focus of Scrum. The variety of courses makes choosing the best course difficult sometimes. This blog post aims at helping you choose the best course for you. We will look at the differences between the Professional … Continue reading What’s the Right Scrum Training for Me? Professional Scrum Foundations (PSF) or Professional Scrum Master (PSM)?
Pam Moore — October 25, 2019 Follow @pammktgnut Are you a digital or social marketer leader wanting to progress in your business and marketing career? Do you find yourself getting stuck, getting passed over for promotions? Do you often find it hard to win budgets, grow your team or simply justify your own job? … Continue reading 3 Critical Business Skills Every Digital Marketer and Social Media Manager Must Master [Podcast]
Companies try to convert existing roles into a Scrum Master but they miss the vital skill needed – a deep understanding of Scrum. Stacey Ackerman on October 23, 2019 A trend among agile marketing implementations is to forgo the Scrum Master role and to absorb this into a single role that combines Scrum Master and … Continue reading Agile marketers are often forgoing the Scrum Master role, but is this wise?
Todd Miller — October 22, 2019 Follow @todd_miller11 While teaching and consulting, I’ve had many existing Scrum Masters pull me aside looking tired, frustrated, and worn out. They seek me out looking for answers to difficult situations they are facing in the organizations where they work. They are running into walls trying to change archaic … Continue reading Scrum Master Fatigue
Jim Haudan — October 15, 2019 Follow @jhaudan Given the number of decisions that leaders must make every day, you would expect that through repetition and practice they would continue to take their decision-making capability to higher levels of proficiency. But after working with 50+ senior executive teams of Global 2000 companies, I’ve found it … Continue reading Becoming a Master Decision Maker: 8 Steps to Follow
Stefan Wolpers — September 26, 2019 Follow @StefanW TL; DR: Scrum Master Engagement Patterns Last year, I ran a (non-representative) survey on how Scrum Masters are allocating their time when working with a single Scrum Team. Much to the surprise of many readers, the direct Scrum Master engagement with a single Scrum Team of average … Continue reading Scrum Master Engagement Patterns: The Development Team
Thomas Griffin — September 23, 2019 Over the past decade, the idea of affiliate marketing has expanded into virtually every industry worldwide. Generally speaking, affiliate marketing is when a promoter makes a deal with a business where the affiliate website owner offers to promote a product or service. The developer creates content for their … Continue reading How to Master Affiliate Marketing in 2019
Sheri Frey — September 17, 2019 — September 17, 2019 Even since its inception in the mid to late 2000s, social media has been a powerful tool for connecting solopreneurs and their online businesses with highly targeted audiences of potential customers. If you’re trying to figure out how to promote affiliate marketing products or how … Continue reading 10 Tips to Master Social Media for Business (and 10 Pitfalls to Avoid)