by Will Humphries July 15, 2016 Follow @JustCallMeWillJuly 15, 2016 A lot of sales organizations place emphasis on research to gain product knowledge. And rightly so. You need to understand the benefits your solutions offer to sell effectively. However, equally important to communicating value is awareness of the specific needs, motives and concerns of your … Continue reading Connecting Product Knowledge to Target Markets
by Larry Kim June 14, 2016June 14, 2016 Paid search is a pretty awesome channel. Obviously, I’m a huge fan – I built a company around it. But it’s not without its challenges. For one, as the chart below illustrates, the cost per click (CPC) in certain highly competitive verticals can get super expensive – … Continue reading RLSA for Competitive Markets: A Ridiculously Awesome Way Forward in PPC
by BusinessVibes March 12, 2016 Follow @businessvibesMarch 12, 2016 The great news about business is that it never stands still. Regardless of the industry, businesses are encouraged to change, to move with the times, and to expand beyond their owner’s wildest dreams. With international investment on the up there has never been a better time … Continue reading How to Successfully Link SMEs to International Markets
by BusinessVibes December 29, 2015 Follow @businessvibesDecember 29, 2015 When expanding an e-commerce business into a new market, the first thing to do before investing in marketing your brand or products is validate the market by completing research to determine the potential demand in the market and the logistics of serving this new market. Once … Continue reading 7 Top Tactics to Grow Your E-commerce Business Into New Markets
Are looming costs and lack of local knowledge stopping you from international e-commerce expansion? Columnist Adam Weiss explains why affiliate marketing may be your answer. Adam Weiss on June 12, 2015 It’s no secret that global e-commerce is growing rapidly. Current e-commerce statistics state that 40 percent of worldwide Internet users have bought products online, which amounts … Continue reading Borderless E-Commerce: Enter New Markets With Ease
Paul KeijzerMay 29, 2015 Almost 10 years ago I decided to set up my own company. During those years I had my shares of ups and downs – I’ve been through partnerships that ended, changed people and transformed business models (I’m now on my 5th business model!). No matter the difficulties, sleepless nights, stress, whether … Continue reading 10 Insights on Building a Successful Consulting Business in Frontier Markets
Angela ModzelewskiMarch 25, 2015 Like the military community, teachers and faculty must operate in accordance to guidelines when it comes to social media. These guidelines are often provided by schools or school districts, although in some cases, there are state mandates prohibiting teachers from interacting inappropriately with students through social media. In their personal lives, … Continue reading How to Use Social Media to Reach Niche Markets — Educators
Laurie Sullivan @lauriesullivan, (March 15, 2015) Big data reverse engineering provides an interesting concept for companies looking to confirm the demographics coming to a Web site. Sometimes we find that the 20-somethings a brand thought frequented their Web site are really grandparents, said Christine Bensen, SVP Media Strategy, iCrossing, at the MediaPost OMMA @SXSW conference Saturday. It … Continue reading Reverse Engineering Through Data To Find New Markets
Richard CoxMarch 14, 2015 For newer investors that are looking for ways to start building on their nest egg, it is important to assess the current state of the options that are available. But if you have no experience with traditional investments, this can seem like a daunting task. Fortunately, it is relatively easy to identify … Continue reading Stock Investing: Selecting Stable Markets
Elizabeth VictorFebruary 22, 2015 Infographic Of Infographics Photo Credit: Sociagility.com Infographics have been around for quite a while now, in terms of the internet, and have stood the test of time. Depending on who you speak to, some people love them and some people aren’t convinced that they are an effective way to communicate information. … Continue reading Infographics Are Excellent For Reaching APAC Markets
