Tag Archives: Marketoon

Media planning breakdown: Marketoon of the Week

Before you switch agencies, take another look at how you’re measuring campaigns. Chris Wood on August 2, 2021 This week’s Marketoon asks: how data-driven is your media spend? Fishburne’s take: Media spend is rebounding in 2021 with a continued spending shift from traditional to digital channels.  Zenith reported this week that digital ads will make up 58% … Continue reading Media planning breakdown: Marketoon of the Week