WaPo’s ad engineer’s tweet touched a nerve, racking up more than 6,000 likes, nearly 3,000 retweets and a slew of comments and numerous sub-threads. Robin Kurzer on December 27, 2018 Aram Zucker-Scharff, ad engineering director for Washington Post’s research, experimentation and development team, lit up a tweetstorm Wednesday, calling just about every way that the digital marketers … Continue reading Fake, fake, fake: Epic tweetstorm targets marketing’s metrics house of cards
Tag Archives: Marketing’s
Video Marketing’s Multi-Use Versatility Makes It a Great Investment
Robert Weiss — May 24, 2018 Follow @nycvideomktg — May 24, 2018 What does content versatility mean to you? Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. The benefits are enormous and the R.O.I. is close to an absolute guarantee. Let’s explore why the sky isn’t … Continue reading Video Marketing’s Multi-Use Versatility Makes It a Great Investment
Leadership Transition: Marketing’s Pivotal Role in a New Leader’s Success
Elizabeth Harr — December 13, 2017 — December 13, 2017 padrinan / Pixabay If you are a new CEO or managing partner, recently tapped to lead your firm into the future, you’ve got plenty to worry about: mastering day-to-day operations, building staff morale, evaluating your service mix, addressing changes in the marketplace—maybe even turning around … Continue reading Leadership Transition: Marketing’s Pivotal Role in a New Leader’s Success
Why Investing in Content is Vital to Email Marketing’s Continued Success
Vivek Sharma — August 3, 2017 — August 3, 2017 Goumbik / Pixabay The term ‘Content is King’ is clichéd for sure, but with the continued growth and investment in digital, content is more important than ever before. Vivek Sharma, CEO of Movable Ink lays out why content matters so much today for email marketers, … Continue reading Why Investing in Content is Vital to Email Marketing’s Continued Success
Shopper Marketing’s Secret Weapon
Danielle Wiley — July 12, 2017 Follow @swaygroup — July 12, 2017 By now we all know that traditional marketing channels have seen better days and that the consumer decision process is beginning online. But even the digital landscape as we know it is shifting. Let’s take the millennial generation, for example. They’re not just … Continue reading Shopper Marketing’s Secret Weapon
An intervention on marketing’s dysfunctional relationship with data
If it feels like you have a dysfunctional relationship with data, you’re not alone. Columnist Joshua Reynolds discusses the data challenges marketers face and offers a step-by-step ‘relationship tune-up’ guide. Joshua Reynolds on June 28, 2017 As the relationship between human marketers and marketing data evolves from casual dating into something a little more serious, … Continue reading An intervention on marketing’s dysfunctional relationship with data
How to unlock marketing’s creative side for martech success
Marketing technology is essential to achieving business outcomes, but many marketers feel intimidated or put off by it. Columnist Scott Vaughan argues that to truly maximize martech’s business impact, we need to make it more more accessible, creative and even fun for marketers. Scott Vaughan on May 1, 2017 B2B marketers think of marketing … Continue reading How to unlock marketing’s creative side for martech success
Machine learning is marketing’s future
Three ways the future is already here. When you hear “artificial intelligence” or “machine learning,” what comes to mind? A complicated technology that demands deep domain experience or a degree to use? This was once the way technology worked; only a select few had access. But innovation has a funny way of changing things. What … Continue reading Machine learning is marketing’s future
Individualization: Mobile marketing’s next step
Using martech’s capabilities to deliver personalized content is great, but contributor Josh Todd challenges marketers to reap the rewards of true one-to-one messaging. Josh Todd on December 29, 2016 at 1:35 pm Throughout my column this year, a few topics have come up again and again. Most notably, I’ve discussed the Mobile Engagement Crisis — … Continue reading Individualization: Mobile marketing’s next step
A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future
Columnist Adam Weiss shares four ways affiliate partnerships are designing the future of influencer marketing. Adam Weiss on August 5, 2016 at 10:00 am Ivanka Trump is an Executive Vice President of The Trump Organization, founder of her self-titled fashion line, a media mogul with her IvankaTrump.com content site for working women and an activist … Continue reading A studded sheath dress or a crystal ball? How a tweet from Ivanka Trump illustrates affiliate marketing’s future
Random Posts on
The Secret to Finding Inspiration (Hint: It’s Not Where You Think)
Facebook Instant Articles: What It Means for Your Content Marketing
Beyond Inbound: The 16 best HubSpot updates from August 2025
eMarketer Revises Search Forecast: Can Search Evolve Toward A New Performance Model?
3 Insightful True Stories about Millennials in the Workforce
How to Rank in Local Search Results
11 Things George W Bush Taught Me About Social Media
Publishers Struggle With eMail Marketing
5 Quick Tips for Creating eCommerce YouTube Video Ads that Covert [+ Examples]
