Michelle Downs
For most people, creating videos can be a rather time consuming thing, especially if you plan on shooting multiple videos at once. But what if I told you it doesn’t have to be? Sounds too good to be true, right? With apps like Instagram and Vine taking over, producing videos has become easier than ever to do. And, these videos range from 6-15 seconds, which means producing multiple videos at a time is a cinch.
Here are a few steps to take in order to produce 15 videos in one night:
Pick a theme
The theme for our Instagram videos is simple: anything and everything relating to video that can be turned into a tip. Since tip videos can be used at just about any company, this would be a good theme to start with. If, however, it doesn’t suit your company, then be creative and come up with a series of quick Q&A’s or brief descriptions of projects you’re currently working on/excited about. Find what works for your company.
Plan it out
Being in the video production field does make planning a little easier for me, but that doesn’t mean it’s going to be a daunting task for you. What I did was simple, I chose three of the production guys I work with and asked each of them to come up with five quick tips. I gave them weeks in advanced to prep for this because I wanted to make sure they had enough time to really think about some cool tips. What you should do is find a a few people who you know can supply you with the tips, answers to customer questions, or even info about a project, and ask them to participate. But make sure you give them enough time to write out what they want to say, and make it clear on how many tips you want from them.
Interviews and B-roll
Once the date I had set on the calendar arrived, I got my camera, shotgun mic, and tripod ready to go. The process went like this: each guy gave a tip on camera in a different location in the office (depending on the tip) and then I wrapped each one up by shooting a quick B-roll shot of them doing whatever it is they said in the video. For example: one of the tips was writing up a shot list before going on a shoot, so I got a close up of someone writing up and crossing off things on a shot list. Sounds simple, right?
Once the videos are shot and ready to go, I edit them and use some simple graphics and animations to make the video really stand out.
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