Make Relationships The Center Of Post-Pandemic B2B Marketing Strategy by Vic Vaswani , August 18, 2021 Prioritizing customer relationships within B2B marketing strategies was a powerful tool before the pandemic. Now, it’s an essential one, as COVID-19 placed a new importance on relationships between B2B brands and customers. As many businesses now enter into a … Continue reading Make Relationships The Center Of Post-Pandemic B2B Marketing Strategy
Tag Archives: Marketing
Approaching Your Social Network Marketing Strategy the Right Way
Pallavi Tyagi August 18, 2021 Social network marketing, simply put, is any marketing that takes place on social networks. Needless to say, this is a key tool in every entrepreneur’s arsenal these days. Typically, paid ads are shown to new people who do not know about your brand. So, in a sense it is a … Continue reading Approaching Your Social Network Marketing Strategy the Right Way
10 Marketing Trends to Watch in the Second Half of 2021
Joseph Chukwube August 15, 2021 As companies prepare for the rollercoaster of holidays that mark the end of the year (Halloween, Thanksgiving & Black Friday, and Christmas & New Year), it is important to outline and explain some of the marketing trends that will prove helpful. Among all the trends, though, one factor stands out, … Continue reading 10 Marketing Trends to Watch in the Second Half of 2021
Tips On Careers for Marketing Majors
Geraldine Convento August 15, 2021 Marketing has become one of the most in-demand sectors to work in. Why? Because it is impactful, exciting, and innovative! As an agency owner, I’ve interviewed many candidates fresh out of college and also have mentored a few that were pursuing their degrees. I have seen what has worked well … Continue reading Tips On Careers for Marketing Majors
Future of Business Processes: Trends in Business Setup, Marketing, Consumer Behavior and Customer Relations
Joseph Chukwube August 15, 2021 What does the present tell us about the future? Process optimization plays a vital role in meeting customer needs and ensuring that business development initiatives are well-managed. There has been a marked increase in the number of (new and established) businesses implementing technology as part of their overall business strategy. … Continue reading Future of Business Processes: Trends in Business Setup, Marketing, Consumer Behavior and Customer Relations
Self Marketing: How to Promote Yourself on Social Media
Lyudmila Kovalenko August 14, 2021 According to Statista, nearly 4 billion people, over half of the global population, are engaged in some form of social media. Furthermore, approximately 40% of those internet users interact in social media for self-marketing and business purposes. Social media offers countless opportunities to present your activities or business initiatives to … Continue reading Self Marketing: How to Promote Yourself on Social Media
Create the Right Digital Marketing Strategies for Your Small Business
Pam Aungst August 13, 2021 Marketing strategies are key to any business’s success. For small businesses, developing the right digital marketing strategies is vital to their success. While it might be tempting (and convenient) to put all of your marketing spend behind one digital marketing promotion idea, it’s better to spread the wealth between different … Continue reading Create the Right Digital Marketing Strategies for Your Small Business
Will the promise of true marketing automation finally be realized?
We should all be very excited about Integration Platform as a Service. Darrell Alfonso on August 10, 2021 Circa 2004, the marketing world was buzzing with a new trend: marketing automation. Robust new platforms burst onto the scene, opening up a world of possibilities for marketers to get more done in less time. What was … Continue reading Will the promise of true marketing automation finally be realized?
Key Questions to Ask When Building a Strategic Integrated Marketing Plan
Christa Tuttle August 8, 2021 Marketing campaigns require a large investment in terms of cost, effort and reputation. Before planning and executing a campaign, it is important to think strategically about what will be included. From activities to deadlines and key players involved, there are a lot of factors that go into created an integrated … Continue reading Key Questions to Ask When Building a Strategic Integrated Marketing Plan
What Should Your Social Media Marketing Focus On: Customer Service or Content?
Arik Hanson August 5, 2021 What makes a brand “best in class” when it comes to social media marketing? It’s a question almost every company wants to answer. Clients are constantly asking me what other companies are doing in terms of social media marketing best practices. Companies want to learn and get better at social … Continue reading What Should Your Social Media Marketing Focus On: Customer Service or Content?