As B2B buyers changed the way they engaged with companies, marketers and vendors are using ABM to adapt. Pamela Parker on July 16, 2021 We hear a lot about how dramatically the pandemic has affected consumer purchasing behavior, but the business-to-business side of buying is less frequently discussed. That doesn’t mean the pace of developments … Continue reading Account-based marketing propelled forward by the pandemic
Debra Murphy July 15, 2021 How well do you know your customer? What motivates them to buy and why? The more you understand your customer, including their needs, wants, challenges and values, the better you can communicate with them. Marketing personas are highly detailed profiles of your ideal customer that will help provide clarity in … Continue reading Marketing Personas – Know Your Small Business Customers
Katarina White July 15, 2021 Listening to marketing experts sharing the do’s and don’ts of eCommerce marketing based on decades of experience can go a long way towards helping you scale your own eCommerce business. That being said, there’s a lot to unpack in these conversations. Where are the Cliffnotes?! In the spirit of saving … Continue reading Marketing Advice from 4 eCommerce A-Listers
Susan Gilbert July 9, 2021 Today I have some great resources to help you improve your SEO analytics for better reach and ranking online. Tracking your ad performance, content and website visibility in search is important in order to improve your brand presence. Using these tools will help you to climb to top of the … Continue reading 4 Analytics Tools That Will Improve Your Search Engine Marketing Strategy
Slye Joy Serrano July 9, 2021 In a world where consumers are getting exposed to many video ads per day, it’s becoming clear that a straightforward ad wouldn’t make much of a difference to cut through the noise. Still, brands need to also be concerned about overexposure. According to Google, whenever consumers see the same … Continue reading Using an Effective Video Marketing Strategy for 2021 on TikTok
Jon-Mikel Bailey July 9, 2021 I’ve been thinking a lot about strategy lately (well, in between distractions that is). What does that word really mean? Is a digital marketing strategy a piece of paper with a 6-month, 1-year, or 5-year plan mapped out on it? I believe it’s more nuanced than that for a few … Continue reading What Does Digital Marketing Strategy Mean Today?
Ximena Restrepo July 8, 2021 Starting a business comes with a full set of obstacles. If you’re just starting out, chances are you’re facing these obstacles with a smaller budget and more urgency. Regardless of the size of your business, it’s hard to be successful with no marketing foundation to reach customers. So, how can … Continue reading How to Maneuver Startup Marketing
Mike Parry July 6, 2021 The answer is it very much depends on how you do it. Often seen as the dark side of email marketing, sending messages to email addresses who did not sign up directly to your brand is frowned upon by many. It’s easy to see why – my inbox is already … Continue reading Does Marketing to Third Party Email Data Work?
John Ejiofor July 6, 2021 Your email marketing must come with a big bang; it must click, it must resound, and most importantly, it must get to your subscribers. Email marketing is still the surest way to ensure that you are relevant in the marketing landscape, but you can’t go about bombarding your subscribers with … Continue reading IP Warming: How to Get a Big Bang From Email Marketing Campaigns
Diane H. Wong July 6, 2021 Creating a web application is challenging enough, but the make-or-break hurdle is gaining an audience for it. How does a startup with very little money draw in an inundated and skeptical audience to use its service? The shift from agile, responsive technology delivery to a marketing promotional machine can … Continue reading Marketing a Web Startup: How to Use Technology to Achieve Escape Velocity
