June 19, 2025 PepsiCo is the latest in a fast-growing club of marketers betting on Formula 1 BY John Kell PepsiCo is the latest big-name marketer to rev up alongside Formula 1, joining a growing roster of brands eager to tap into the surging popularity of the global motorsport. The snack and beverage giant recently signed … Continue reading PepsiCo is the latest in a fast-growing club of marketers betting on Formula 1
Forget the low-hanging fruit and reach for the numbers that tell you what’s really working. Mike Pastore on June 19, 2025 Marketers, and B2B marketers in particular, often face criticism for focusing on vanity metrics. Vanity metrics are numbers that are easily measurable and look good on paper but don’t directly correlate to business … Continue reading 7 vanity metrics marketers should avoid, and 7 to replace them
A new report finds full-stack marketers need more help from tools and leadership. Mike Pastore on June 3, 2025 Full-stack marketer is an increasingly common term for marketing professionals who combine various marketing disciplines into a single skill set. But these Swiss Army knives of modern marketing say the lack of clarity from leadership … Continue reading Full-stack marketers need support at the organizational and technological levels
Side gigs aren’t just about extra cash — they’re about purpose, recognition and growth. Are your marketers truly fulfilled? Scott Gillum on May 30, 2025 Side giggers are getting more attention and are growing in number. Platforms like Fiverr, Upwork and others let them easily find side projects, earn a little extra income, practice … Continue reading Why your best marketers might be working for me
Marketers have lots of AI, but not enough direction Most teams lack an AI roadmap or strategy, and most companies lack the policies and procedures needed to implement the technology effectively. May 20, 2025 Despite the increasing adoption of AI, 64% of marketing teams don’t have an AI roadmap or strategy, according … Continue reading Marketers have lots of AI, but not enough direction
Databricks says it’s all in on data and AI for marketers, as cloud data stores sit at the center of many martech stacks. Mike Pastore on May 14, 2025 Marketing was already a top-five use case for Databricks customers, and today’s launch of its new Data Intelligence for Marketing platform formalizes the company’s efforts … Continue reading Databricks takes aim at marketers with new platform for data and AI
Want to get more out of generative AI than the base models offer? Gemini GEMS is a good way to improve your productivity. Mike Pastore on May 13, 2025 If you’re looking to take your generative AI use up a notch, Gemini GEMS is a solid next step for many marketers who are already … Continue reading 5 ways marketers can use Gemini GEMS to increase productivity
Without RAG, even the best prompt engineering can’t unlock GenAI’s full potential. Vertesia on May 13, 2025 By now, most marketers have at least dabbled with generative AI (GenAI) tools and large language models (LLMs) like ChatGPT, Claude and Gemini. They’ve heard that their competitors are using the technology to practically create entire campaigns … Continue reading RAG: The most important AI tool marketers have never heard of by Vertesia
How should marketers market to consumers under stress? How should marketers approach consumers stressed out by economic uncertainty, tariffs and political turmoil? May 5, 2025 In MarTech’s “MarTechBot explains it all” feature, we pose a question about marketing to our very own MarTechBot, which is trained on the MarTech website archives and has … Continue reading How should marketers market to consumers under stress?
Download this new report to see how AI and synthetic data are reshaping market research — and what it means for your next campaign. Digital Marketing Depot on May 5, 2025 A new report from Cint reveals that 74% of market researchers are already using AI in their workflows — especially for data analysis … Continue reading What AI adoption in market research means for agency and brand marketers by Digital Marketing Depot
