Mile Živkovic — February 6, 2019 — February 6, 2019 Busy is the new cool. Somewhere along the line, it became a badge of honor to have as many responsibilities as possible. Everywhere around you, there are stories of startup CEOs waking up at 4AM, having 80-hour work weeks, glorifying their struggle to succeed. However, … Continue reading 6 Tips for Lifting the Burden of Too Many Responsibilities
Jordan Job — December 12, 2018 Follow @jordanjob — December 12, 2018 Many Agile coaches and Scrum Masters believe they know best. They believe teams must follow a certain set of steps and do things a certain way, and if they do, those teams will be more productive, happy, and successful than ever. There’s a … Continue reading One Shocking Thing Many Agile Coaches Are Getting Wrong
What is often hidden in organizations’ software choices is that many marketers will only select from the application ecosystems of Salesforce, HubSpot or other major platforms. Barry Levine on November 28, 2018 Marketers have many criteria for software tool selection, and the marketers of those tools have many angles to pitch. But one factor … Continue reading For many marketers, platform integration is a ‘must have’ for new tools
When you focus on tuning one campaign KPI, you inevitably affect the others. It’s an imperfect world where you must be aware of the tradeoffs you’re making. Chuck Moran on October 22, 2018 Crafting the right digital strategy to hit your ultimate marketing goal is a balancing act. You need to vet platforms, allocate … Continue reading When it comes to campaign design and measurement, many sizes fit all
Kent Campbell — September 28, 2018 Follow @reputationx — September 28, 2018 Up to 90% of business leads research a brand online prior to a buying decision. Research indicates that salespeople lose about 22% of prospective customers when only one negative article is seen when researching whether to buy a product or service. When there … Continue reading How Many Leads Are Lost to Negative Search Results?
Bob Van Rossum — September 4, 2018 Follow @BobVR — September 4, 2018 When it comes to determining how many candidates you should interview to find the best person for a job, it’s difficult to establish the “right” number. The quantity of candidates you interview for each role is going to vary largely on the … Continue reading How Many Candidates Do You Need to Interview to Find A-level Marketing Talent?
Richard Shapiro — August 31, 2018 Follow @RichardRShapiro — August 31, 2018 E-commerce sites don’t make sense. In many cases they look like every other site, cluttered and not easy to search for the Contact Us number. If a telephone number can be located, it is usually buried in a maze of other categories or … Continue reading Many E-Commerce Sites Are Stupid
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity. Barry Levine on April 19, 2018 The base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social media, or … Continue reading Voice agents and interfaces will require many new marketing strategies
Patrick Antinozzi — April 16, 2018 Follow @pattitudez — April 16, 2018 The sun was out in all its glory, the fresh smell of salt filled the air, and my skin hadn’t yet been turned into a shade of red that would even make Elmo envious. I was ready. I clutched my newly acquired surf … Continue reading How Many Times Have You Ducked When You Should Have Turtled?
Randy Milanovic — March 22, 2018 Follow @kayak360 — March 22, 2018 Regular readers and long time Kayak clients will know we are fans of HubSpot. We like the tools they create for marketers. We are an official partner even, and so it’s no surprise that a lot of the companies we work with end … Continue reading Why So Many SEOs are Chasing Their Tails