Kent Campbell — September 28, 2018 Follow @reputationx — September 28, 2018 Up to 90% of business leads research a brand online prior to a buying decision. Research indicates that salespeople lose about 22% of prospective customers when only one negative article is seen when researching whether to buy a product or service. When there … Continue reading How Many Leads Are Lost to Negative Search Results?
Bob Van Rossum — September 4, 2018 Follow @BobVR — September 4, 2018 When it comes to determining how many candidates you should interview to find the best person for a job, it’s difficult to establish the “right” number. The quantity of candidates you interview for each role is going to vary largely on the … Continue reading How Many Candidates Do You Need to Interview to Find A-level Marketing Talent?
Richard Shapiro — August 31, 2018 Follow @RichardRShapiro — August 31, 2018 E-commerce sites don’t make sense. In many cases they look like every other site, cluttered and not easy to search for the Contact Us number. If a telephone number can be located, it is usually buried in a maze of other categories or … Continue reading Many E-Commerce Sites Are Stupid
Marketers are only now getting a glimpse of the many approaches that will be required for the many kinds of voice interactivity. Barry Levine on April 19, 2018 The base of Amazon Echo, a smart speaker home of voice agent Alexa Every new marketing delivery system — such as TV, websites, social media, or … Continue reading Voice agents and interfaces will require many new marketing strategies
Patrick Antinozzi — April 16, 2018 Follow @pattitudez — April 16, 2018 The sun was out in all its glory, the fresh smell of salt filled the air, and my skin hadn’t yet been turned into a shade of red that would even make Elmo envious. I was ready. I clutched my newly acquired surf … Continue reading How Many Times Have You Ducked When You Should Have Turtled?
Randy Milanovic — March 22, 2018 Follow @kayak360 — March 22, 2018 Regular readers and long time Kayak clients will know we are fans of HubSpot. We like the tools they create for marketers. We are an official partner even, and so it’s no surprise that a lot of the companies we work with end … Continue reading Why So Many SEOs are Chasing Their Tails
By Jordan Kasteler October 13th, 2017 Creating large amounts of valuable content is a universal challenge among marketers. Whether we’re talking about images, articles, blog posts or videos, large quantities sometimes cause a decrease in quality if a marketing department isn’t diligent. And the flipside, of course, is that high quality content can take longer … Continue reading 7 Ways To Turn One Webinar Into Many Pieces Of Content
Betsy Kent — October 10, 2017 Follow @bevisible — October 10, 2017 Shutterstock Thinking back to the first time I heard someone refer to another person as his or her coach, I was very confused. I happened to be watching a talk show where a famous singer was discussing her dieting habits with the host. … Continue reading Are There Too Many Coaches Out There?
Sydney Slavin — October 4, 2017 — October 4, 2017 Do you know just how many people your posts and updates are reaching? LinkedIn has updated sharing Public posts to extend the reach of your shared content – if your settings are set correctly. Up until July 2017, if you shared a Post to Public … Continue reading Are You Reaching as Many People as You Can When Posting or Sharing Content?
Chris Cancialosi — September 18, 2017 Follow @gothamCulture — September 18, 2017 Sponchia / Pixabay As the war for talent rages across the land with no end in sight and as competition in the market continues to bubble over at a fervent pace, many business leaders are finding that they must cast an ever widening … Continue reading Remote Work Teams – There Are Many Fish In The Sea