Arik Hanson June 22, 2020 No one will question that the global pandemic has had far-reaching impacts on our daily lives–in just three short months. It’s changed how we work. It’s changed how we eat out. It’s changed how (if) we travel. But, it’s also changed how social media marketing is working–in quite a big … Continue reading Why Are Many Social Media Marketers Still Working From the 2015 Playbook?
Jonathan Crossfield — June 15, 2020 With so many social networks available, it’s tempting to see each one as another opportunity, another channel to add to the toolkit. But should we? Does a business really need to be on Twitter, Facebook, LinkedIn, Instagram, YouTube, Pinterest, Quora, Snapchat, WhatsApp, Medium and WeChat – along with whatever … Continue reading How Many Social Networks Do You Need?
While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure. Bill Dinan on June 1, 2020 As many states are beginning to ease their COVID-19 stay-at-home orders, local businesses that rely on in-person or consumer touchpoints are investing in strategies to enable consumers … Continue reading Don’t kick SMBs to the curbside – for many, it’s their new lifeline
Amazon Still First Place Many Consumers Search For Products by Laurie Sullivan @lauriesullivan, May 22, 2020 Whether it’s searching for the elusive Lysol wipes or a black dress to wear during a Google Meet or Zoom dinner video chat with friends, Amazon remains the first place many consumers still start their search for products. CivicScience … Continue reading Amazon Still First Place Many Consumers Search For Products
Google My Business Swings Up, Many Car Dealerships Open For Business by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2020 When businesses wanted to know how COVID-19 has affected the performance of my Google My Business (GMB) listing, Reputation.com compiled an analysis of COVID-19’s impact on Google My Business listings across several industries and examined … Continue reading Google My Business Swings Up, Many Car Dealerships Open For Business
Bob Apollo — July 31, 2019 Follow @bobapollo — July 31, 2019 According to many market analysts, the market for CRM solutions shows no signs of slowing down. It’s increasingly rare to find established sales organisations of any significant size without some form of CRM solution. And yet when I talk to many sales leaders … Continue reading Why Are So Many CRM Implementations Still Failing?
Advertisers say demand is leading to more ads to the Instagram News Feed — particularly for users who have a history of engaging with ads. Amy Gesenhues on July 26, 2019 Recently, a colleague mentioned that she had noticed a significant surge in the number of Instagram ad placements. Conducting a quick test via her … Continue reading Has Instagram increased its ad load? Marketers report as many as 1 in 4 posts are ads
Jessie Coan — April 23, 2019 Follow @jessiecoan — April 23, 2019 Traditional email marketing is a rinse-and-repeat process that we’re all familiar with: you get a list of target accounts, validate their contact information, send emails, review results and repeat until you get your desired results. The rinse-and-repeat email method can work to generate … Continue reading 3 Alternatives to Email That Drive As Many MQLs (Or More)
Graham Jones — March 31, 2019 Follow @grahamjones — March 31, 2019 Web search is often wasting time for you. There, I have said it. Google is a master illusionist. It makes you think you are working when you are not. The reason is simple, you can get an answer to any question within seconds. … Continue reading Why Are So Many People Wasting Time With Web Search?
Zak Mustapha — February 26, 2019 Follow @zakmustapha — February 26, 2019 So, you’ve tried everything… To Do lists… Calendars… Project management tools… Outsourced to a VA or some other freelancer… But, for some reason you don’t feel like you’re doing as much as you’d like to. Everything is moving slow. You’re not progressing fast … Continue reading Why Many Entrepreneurs Still Struggle with Productivity (And How to Fix It for Good)