Stefan Palios January 11, 2021 More full-time employees are taking a second shift. But it’s not necessarily to care for family. It’s to moonlight as a freelancer. As the pandemic has more people considering freelancing and as big business commit to hiring freelancers, there’s a lot of opportunity on the table. What’s interesting, though, is … Continue reading The New Second Shift: Study Shows Many Full-Time Employees Took on Freelance Work
Stefan Palios December 1, 2020 New research by Stanford shows just how much the “work from home economy” grew due to COVID-19. Nearly twice as many people are working from home on a permanent, full-time basis than are working in physical locations. While that’s only 42% of the labor force in the United States, it’s … Continue reading The One Thing Making the Work From Home Economy Impossible for Many
Small businesses need to focus their marketing on key consumer sites, especially Google, for survival into 2021. Zapier Profile on October 26, 2020 Small business economic activity represents about 44% of U.S. gross domestic product. This critical business segment has suffered disproportionately from COVID-19’s toll on the economy. Now, as are in the all-important holiday … Continue reading Holiday 2020 is do or die for many SMBs
For our first session we invited perhaps the most influential marketing technologist in the space, Scott Brinker, founder of chiefmartec.com and VP Platform Ecosystem at HubSpot. Kathy Bushman on August 28, 2020 Scott Brinker of MarTech Conference, HubSpot and Chiefmartec At MarTech Today, we create content for marketing technologists, the superheroes of modern marketing that … Continue reading Replay: MarTech Live explores the many minds of marketing technologists
Arik Hanson June 22, 2020 No one will question that the global pandemic has had far-reaching impacts on our daily lives–in just three short months. It’s changed how we work. It’s changed how we eat out. It’s changed how (if) we travel. But, it’s also changed how social media marketing is working–in quite a big … Continue reading Why Are Many Social Media Marketers Still Working From the 2015 Playbook?
Jonathan Crossfield — June 15, 2020 With so many social networks available, it’s tempting to see each one as another opportunity, another channel to add to the toolkit. But should we? Does a business really need to be on Twitter, Facebook, LinkedIn, Instagram, YouTube, Pinterest, Quora, Snapchat, WhatsApp, Medium and WeChat – along with whatever … Continue reading How Many Social Networks Do You Need?
While technologies to enable curbside pick-up have been around for years, local business require solutions that work without IT support and infrastructure. Bill Dinan on June 1, 2020 As many states are beginning to ease their COVID-19 stay-at-home orders, local businesses that rely on in-person or consumer touchpoints are investing in strategies to enable consumers … Continue reading Don’t kick SMBs to the curbside – for many, it’s their new lifeline
Amazon Still First Place Many Consumers Search For Products by Laurie Sullivan @lauriesullivan, May 22, 2020 Whether it’s searching for the elusive Lysol wipes or a black dress to wear during a Google Meet or Zoom dinner video chat with friends, Amazon remains the first place many consumers still start their search for products. CivicScience … Continue reading Amazon Still First Place Many Consumers Search For Products
Google My Business Swings Up, Many Car Dealerships Open For Business by Laurie Sullivan , Staff Writer @lauriesullivan, April 24, 2020 When businesses wanted to know how COVID-19 has affected the performance of my Google My Business (GMB) listing, Reputation.com compiled an analysis of COVID-19’s impact on Google My Business listings across several industries and examined … Continue reading Google My Business Swings Up, Many Car Dealerships Open For Business
Bob Apollo — July 31, 2019 Follow @bobapollo — July 31, 2019 According to many market analysts, the market for CRM solutions shows no signs of slowing down. It’s increasingly rare to find established sales organisations of any significant size without some form of CRM solution. And yet when I talk to many sales leaders … Continue reading Why Are So Many CRM Implementations Still Failing?