Tag Archives: Manufacturing

Setting SEO KPIs for small manufacturing websites

Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns. Dianna Huff on November 22, 2016   For many people outside of marketing, Google Analytics can quickly become overwhelming. This is particularly true for the owners of small manufacturing firms. Without the time … Continue reading Setting SEO KPIs for small manufacturing websites

B2B eCommerce in Manufacturing & Distribution [Infographic]

Nicole Lipitz — October 31, 2016 — October 31, 2016 B2B eCommerce has had an undeniable impact on manufacturing and distribution. 63% of manufacturers and distributors responding to the 2016 Manufacturing & Distribution Sales and Technology Report survey stated that B2B eCommerce is a priority for their business, and of those who had implemented eCommerce … Continue reading B2B eCommerce in Manufacturing & Distribution [Infographic]

From Toyota to Ford and Beyond: Lessons in Manufacturing from the Automotive Trade

by Laura ColeOctober 8, 2016 If you were to believe everything that you read in the media, it would be tempting to believe that the global manufacturing sector is in a perpetual state of decline. The popular press often creates a negative and distorted view of the marketplace, however, and one which tends to be … Continue reading From Toyota to Ford and Beyond: Lessons in Manufacturing from the Automotive Trade

5 Basic Steps Industrial and Manufacturing Companies Can Use for Getting Started In Social Media

Sarah GreesonbachJune 16, 2015 Eighty-four percent of B2B marketers use some kind of social media marketing for business development, and a lot of that growth has taken place recently. Sixty-two percent of marketers said social media became more important in the last six months, and 72 percent have only been actively using social media marketing … Continue reading 5 Basic Steps Industrial and Manufacturing Companies Can Use for Getting Started In Social Media

Boost Advertising Production Efficiency With These Lessons From Manufacturing

Isaac LeungMay 10, 2015 Can the advertising industry take on some of the hard-earned lessons from the manufacturing industry, and apply them to their own operations? Over the last few decades, manufacturers in countries like the US, Australia and Japan faced stiff competition from developing countries. Those who survived did so by adopting new technologies … Continue reading Boost Advertising Production Efficiency With These Lessons From Manufacturing

How CMOs Can Support Intelligent Operations for Manufacturing [Infographic]

Jamey TisdaleApril 14, 2015 According to a recent post by Microsoft’s Colin Masson, in the battle to win customers and differentiate from competitors, manufacturers are embracing a strategy of Intelligent Operations. Companies are using the advantages of digital technology to build intelligence, connectivity and personalization into products, thrilling customers with greater convenience and value. Masson … Continue reading How CMOs Can Support Intelligent Operations for Manufacturing [Infographic]

How To Blog Effectively For A Manufacturing Company

Whether you manufacture textiles or electrical components, it is completely possible to build a blog that effectively engages customers and helps drives leads for your company. Despite common claims that manufacturing is just too boring to effectively run a blog campaign, manufacturing companies have and can utilize blogging to engage customers, grow leads, and generate … Continue reading How To Blog Effectively For A Manufacturing Company