Daniel Burrus — February 16, 2019 Follow @DanielBurrus — February 16, 2019 We categorize everything, from subgenres of music to which foods are the healthiest. But most categorization occurs between generational differences in the workforce and what success means to both, especially in manufacturing. The Change Curve of Manufacturing In recent years, the change curve … Continue reading Changes in Manufacturing: How Will Different Generations Adapt?
Tag Archives: Manufacturing
How Advanced Manufacturing Is Driving The U.S. Economy [Infographic]
Brian Wallace — September 20, 2018 Follow @nowsourcing — September 20, 2018 Driving more innovation and responsible for more than 3/4 of all private sector research and development, advanced US manufacturing is growing into an essential industry. Though our imports far surpass our exports, American manufacturing supports the economy as well as local communities. For … Continue reading How Advanced Manufacturing Is Driving The U.S. Economy [Infographic]
Marketing Made: Using Manufacturing Videos to Drive More Business
Gregg Litman — May 30, 2018 — May 30, 2018 These days, it’s hard to read about marketing without hearing about video. It’s become the go-to tool for most digital marketers, and for good reason. It works. Video increases web traffic by 76%, time on site by 88%, and landing conversions by 80%. But you … Continue reading Marketing Made: Using Manufacturing Videos to Drive More Business
The PPC challenge of selling manufacturing capability vs. stock products
Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client. Dianna Huff on September 26, 2017 While running a successful advertising campaign can be complex … Continue reading The PPC challenge of selling manufacturing capability vs. stock products
Manufacturing: Buyers Are On Social Media, Are You?
Pamela Muldoon — April 7, 2017 Follow @pamelamuldoon— April 7, 2017 For years manufacturing firms grew simply by producing good quality, differentiated products. As a result, the sales function was fairly straightforward albeit passive: salespeople called on their clients on a regular basis and maintained solid relationships with them. If a quote was reasonable and … Continue reading Manufacturing: Buyers Are On Social Media, Are You?
Manufacturing FAQs: The workhorse of content and search marketing
Columnist Dianna Huff explains the benefits of FAQ pages, from improved search rankings to paid search landing pages. Dianna Huff on March 14, 2017 Today, you can find FAQs on all types of websites, from local “Main Street” shops to global multinational corporations and everything in between. FAQ pages help people find answers to … Continue reading Manufacturing FAQs: The workhorse of content and search marketing
Nurture Campaign Ideas For The Industrial Manufacturing Sales Cycle
Raja Walia — March 8, 2017 — March 8, 2017 Industrial manufacturers have a long sales cycles due to RFPs, product design, feedback, testing and more. The need to nurture sales leads becomes critical to success due to the length of these sales cycles. How do you stay in front of the prospect during long … Continue reading Nurture Campaign Ideas For The Industrial Manufacturing Sales Cycle
Logistics Strategy in Manufacturing and Distribution
Samantha Selsky — November 24, 2016 — November 24, 2016 When you’re developing a logistics strategy for your manufacturing or distribution company, it’s not a simple matter of picking a shipper and being done with it. Logistics may seem like a small component of your business, but in reality, it’s second only to product quality … Continue reading Logistics Strategy in Manufacturing and Distribution
Setting SEO KPIs for small manufacturing websites
Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns. Dianna Huff on November 22, 2016 For many people outside of marketing, Google Analytics can quickly become overwhelming. This is particularly true for the owners of small manufacturing firms. Without the time … Continue reading Setting SEO KPIs for small manufacturing websites
B2B eCommerce in Manufacturing & Distribution [Infographic]
Nicole Lipitz — October 31, 2016 — October 31, 2016 B2B eCommerce has had an undeniable impact on manufacturing and distribution. 63% of manufacturers and distributors responding to the 2016 Manufacturing & Distribution Sales and Technology Report survey stated that B2B eCommerce is a priority for their business, and of those who had implemented eCommerce … Continue reading B2B eCommerce in Manufacturing & Distribution [Infographic]
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