Google AdWords is a powerful advertising platform, but it can be tricky for companies whose products and services aren’t so clearly defined. Columnist Dianna Huff shares how she overcame this problem and got results for a small manufacturing client. Dianna Huff on September 26, 2017 While running a successful advertising campaign can be complex … Continue reading The PPC challenge of selling manufacturing capability vs. stock products
Pamela Muldoon — April 7, 2017 Follow @pamelamuldoon— April 7, 2017 For years manufacturing firms grew simply by producing good quality, differentiated products. As a result, the sales function was fairly straightforward albeit passive: salespeople called on their clients on a regular basis and maintained solid relationships with them. If a quote was reasonable and … Continue reading Manufacturing: Buyers Are On Social Media, Are You?
Columnist Dianna Huff explains the benefits of FAQ pages, from improved search rankings to paid search landing pages. Dianna Huff on March 14, 2017 Today, you can find FAQs on all types of websites, from local “Main Street” shops to global multinational corporations and everything in between. FAQ pages help people find answers to … Continue reading Manufacturing FAQs: The workhorse of content and search marketing
Raja Walia — March 8, 2017 — March 8, 2017 Industrial manufacturers have a long sales cycles due to RFPs, product design, feedback, testing and more. The need to nurture sales leads becomes critical to success due to the length of these sales cycles. How do you stay in front of the prospect during long … Continue reading Nurture Campaign Ideas For The Industrial Manufacturing Sales Cycle
Samantha Selsky — November 24, 2016 — November 24, 2016 When you’re developing a logistics strategy for your manufacturing or distribution company, it’s not a simple matter of picking a shipper and being done with it. Logistics may seem like a small component of your business, but in reality, it’s second only to product quality … Continue reading Logistics Strategy in Manufacturing and Distribution
Columnist Dianna Huff shares her process for helping businesses determine, set up and measure key performance indicators (KPIs) for their SEO campaigns. Dianna Huff on November 22, 2016 For many people outside of marketing, Google Analytics can quickly become overwhelming. This is particularly true for the owners of small manufacturing firms. Without the time … Continue reading Setting SEO KPIs for small manufacturing websites
Nicole Lipitz — October 31, 2016 — October 31, 2016 B2B eCommerce has had an undeniable impact on manufacturing and distribution. 63% of manufacturers and distributors responding to the 2016 Manufacturing & Distribution Sales and Technology Report survey stated that B2B eCommerce is a priority for their business, and of those who had implemented eCommerce … Continue reading B2B eCommerce in Manufacturing & Distribution [Infographic]
by Laura ColeOctober 8, 2016 If you were to believe everything that you read in the media, it would be tempting to believe that the global manufacturing sector is in a perpetual state of decline. The popular press often creates a negative and distorted view of the marketplace, however, and one which tends to be … Continue reading From Toyota to Ford and Beyond: Lessons in Manufacturing from the Automotive Trade
Sarah GreesonbachJune 16, 2015 Eighty-four percent of B2B marketers use some kind of social media marketing for business development, and a lot of that growth has taken place recently. Sixty-two percent of marketers said social media became more important in the last six months, and 72 percent have only been actively using social media marketing … Continue reading 5 Basic Steps Industrial and Manufacturing Companies Can Use for Getting Started In Social Media
Isaac LeungMay 10, 2015 Can the advertising industry take on some of the hard-earned lessons from the manufacturing industry, and apply them to their own operations? Over the last few decades, manufacturers in countries like the US, Australia and Japan faced stiff competition from developing countries. Those who survived did so by adopting new technologies … Continue reading Boost Advertising Production Efficiency With These Lessons From Manufacturing
