Putting your martech strategy in place requires much more than technological know-how. Contributor Andy Betts explains how to forge partnerships both internally and externally. Andy Betts on May 7, 2018 In under a decade, we’ve seen the martech space explode in size, from just 150 solutions in 2011 to more than 6,800 as of … Continue reading Managing martech relationships: Partnerships and agility in marketing
John Rampton — February 18, 2018 — February 18, 2018 JESHOOTS / Pixabay No matter how hard you may try, you can’t control time — but you can manage it a little better. Time passes whether you like it or not. Instead, when we discuss time management, we’re really talking about how we can make … Continue reading Managing Projects Over Managing Time
Darleen DeRosa — December 28, 2017 Follow @onpoint_llc — December 28, 2017 Many people assume the characteristics that make a good leader are the same whether that leader is co-located with his or her team or not. However, managing virtual teams effectively requires a set of skills that is different from managing teams located under … Continue reading 3 Key Characteristics Essential To Managing Virtual Teams
By Kyle Sanders October 30th, 2017 Some product team managers get involved with work on the ground level, micromanaging their team members. This article will advocate for a broader approach, allowing team members to explore their own ideas and worry over the details while the manager determines the overall direction of the narratives for … Continue reading Managing A Brand: Storytelling and Design
Katie Sweet — October 18, 2017 Follow @misskatiehrdy — October 18, 2017 In our annual survey, we found that 73% of marketers believe that personalization should be a bigger priority in their organizations. This number is up from last year’s 64%, showing us that personalization is growing in importance to many marketers, yet internal barriers … Continue reading Managing Internal Objections to Adopting Personalization
Sue Bingham — September 26, 2017 Follow @suenhpwp — September 26, 2017 Felix_Broennimann / Pixabay The 9-to-5 workweek in the office is quickly becoming obsolete. Remote workers are more common, but some companies aren’t embracing the trend. Early in 2017, IBM announced that all remote workers would now have to work in one of its … Continue reading A Critical Leadership Skill: Managing a Remote Workforce
Darleen DeRosa — September 14, 2017 Follow @onpoint_llc — September 14, 2017 Many people assume the characteristics that make a good leader are the same no matter where that leader is located. However, managing virtual teams effectively requires a set of skills that is different from managing teams located under the same roof. In addition … Continue reading The Top 3 Leadership Skills for Managing Virtual Teams
ARF Focuses On Managing 21st-Century Data by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2017 Scott McDonald, president and CEO of the Advertising Research Foundation (ARF), admits having a passion for experiencing off-Broadway theater and just returned from an overseas jaunt to attend the festival Bayreuth, to indulge in what he calls his “culture … Continue reading ARF Focuses On Managing 21st-Century Data
Randy Milanovic — August 3, 2017 Follow @kayak360 — August 3, 2017 As the principle of a web-based marketing company, I’m no stranger to the concept of change. My industry is driven and defined by new ideas, to the point that my colleagues and I are reinventing ourselves on a continual basis. When you’re trying … Continue reading 4 Simple Questions for Managing Change in your Office
Jacob Baadsgaard — July 10, 2017 Follow @jakebaadsgaard — July 10, 2017 ElisaRiva / Pixabay Ever feel like you’re on one of those runaway trains in the movies? The bad guy has disabled the brakes and the train just seems to hurtle faster and faster towards impending doom? Whether you’re a business owner or minimum-wage … Continue reading Managing Expectations: Are You Headed for Disaster?
