Tag Archives: management’

How to decide if you need a marketing attribution and performance management platform

Implementing an MAPM platform has implications for every aspect of your marketing operations and business. Here’s how to know if you need one. Pamela Parker on August 3, 2023  A marketing attribution and performance management (MAPM) platform employs statistical modeling and machine learning to holistically evaluate the performance of a company’s marketing initiatives on bottom-line … Continue reading How to decide if you need a marketing attribution and performance management platform

9 questions to ask marketing work management vendors during the demo

Make sure to ask vendor reps about supported project methodologies, permissions, reporting, onboarding and support before moving on to the negotiations stage. Pamela Parker on July 28, 2023 Once you have determined that marketing work management software makes sense for your business and have spent time researching individual vendors, it’s time to schedule demos with … Continue reading 9 questions to ask marketing work management vendors during the demo

Does your organization need a marketing work management platform?

Marketing work management tools, also called project management tools, have become very popular since the move to work-from-home, but don’t jump into the purchase process blindly. Pamela Parker on July 26, 2023 Deciding whether your company needs an enterprise marketing work management platform calls for the same evaluative steps involved in any software adoption, including … Continue reading Does your organization need a marketing work management platform?

11 leaders weigh in on their top time management techniques

  By Lydia Dishman July 23, 2023 To help you improve your time management skills as a leader, we’ve gathered insights from various professionals, including founders, CEOs, and business coaches. From hosting individual meetings and reflection to limiting open door policy time, discover 11 effective time management strategies these experts swear by in their leadership … Continue reading 11 leaders weigh in on their top time management techniques

Marketing work management best practices: Dashboards, templates and requests

Following these practices will help organizations navigate and automate marketing projects more effectively. Chris Wood on June 20, 2023 Marketing work management tools help team members collaborate more effectively, eliminate silos inside the organization and improve the efficiency of work. Here are three best practices that enable teams to get the most out of their … Continue reading Marketing work management best practices: Dashboards, templates and requests

MediaWallah Releases Configurable, Transparent Identity Management Suite

MediaWallah Releases Configurable, Transparent Identity Management Suite by Laurie Sullivan  @lauriesullivan, May 17, 2023 MediaWallah, a woman-founded identity by design provider, plans to announce the launch of the Architecture Identity Suite — a new kind of identity portfolio that gives companies complete control of identity management. Core identity management makes it more addressable and targetable … Continue reading MediaWallah Releases Configurable, Transparent Identity Management Suite