A DAM is a continuously evolving system. It requires regular audits and trainings. Here are the five things you must know to do those right. Rachel Edwards on December 20, 2023 In the world of digital asset management (DAM), there’s a general set of best practices recommended for both set-up and ongoing maintenance of a … Continue reading The 5 best practices of digital asset management
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Campaign management software: What can it do for you?
Streamlining the management of campaigns saves time and increases agility, but you’re unlikely to find one solution that fits all of your needs. Mike Pastore on December 19, 2023 Campaign management software helps marketers automate the manual tasks of planning, launching and measuring the impact of their campaigns. That’s important because there are a number … Continue reading Campaign management software: What can it do for you?
How to structure digital asset management governance
A look at best practices for DAM governance, which call for three main tiers of stakeholders to manage and mitigate risk during implementation. Chris Wood on December 14, 2023 Governance is the key to ensuring that program goals are met during implementation of a digital asset management (DAM) system, as well as for future use … Continue reading How to structure digital asset management governance
A management expert explains how OpenAI’s nonprofit-corporate hybrid model works
By The Conversation December 01, 2023 In late November, the board of OpenAI, creator of the popular ChatGPT and DALL-E artificial intelligence tools, fired Sam Altman, its chief executive officer. Chaos ensued as investors and employees rebelled. By the time the mayhem had subsided five days later, Altman had returned triumphantly to the OpenAI fold amid staff … Continue reading A management expert explains how OpenAI’s nonprofit-corporate hybrid model works
Personalization and real-time interaction management: Best of the Chatbot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: personalization and real-time interaction management. MarTechBot on November 27, 2023 Best of the Chatbot showcases MarTechBot’s responses to prompts submitted by readers. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected … Continue reading Personalization and real-time interaction management: Best of the Chatbot
Making data the foundation of your digital asset management system
A DAM with a flexible data model will help users across departments and allow it to work more easily with other tools in the tech stack. Chris Wood on November 21, 2023 Implementing a digital asset management (DAM) system requires careful planning, but it doesn’t have to be overwhelming. Making data the foundation of the … Continue reading Making data the foundation of your digital asset management system
Social Media Management: Small Businesses Can Effectively Manage Time Online
Social Media Management: Small Businesses Can Effectively Manage Time Online Calendar / Sep 8, 2023 An effective social media marketing campaign is imperative to any small business’s near and long-term success. Today, more than ever before, social media has become one of the most vital tools for communicating with consumer audiences. For any small … Continue reading Social Media Management: Small Businesses Can Effectively Manage Time Online
New Platform Offers Podcast Advertising Order Management
New Platform Offers Podcast Advertising Order Management by Karlene Lukovitz @KLmarketdaily, August 25, 2023 Ad-tech startup LiveRead.io has launched an advertising order-management platform for podcasts. The LiveRead platform, for use by agencies, brands, networks and creators, integrates various processes into a centralized database to simplify video and audio podcast advertising management and allow all relevant … Continue reading New Platform Offers Podcast Advertising Order Management
Construction Management: Full Guide, Statistics
Construction Management: Full Guide, Statistics Brad Anderson / Aug 14, 2023 Construction management refers to planning, coordinating, and supervising a construction project from its beginning to completion. It involves controlling the project’s time, cost, and quality to meet the client’s requirements. This process may include scheduling, cost management, quality management, contract administration, and safety … Continue reading Construction Management: Full Guide, Statistics
Zero Copy Data Access: The Future of Data Management?
ZCDA enables applications to access the memory location where the data is stored directly, saving time and improving performance. Chris Elwell on August 8, 2023 Faster and more efficient data processing techniques are needed as the volume of data processed grows. “Zero copy data access” may revolutionize how data is processed. It’s already making waves … Continue reading Zero Copy Data Access: The Future of Data Management?