Get tips for aligning data with marketing goals, optimizing workflows, managing resources and more. Kate Gundlach Roberts on September 17, 2024 Project management data offers more than just operational oversight. It has valuable insights that can help optimize marketing campaigns, boosting return on investment (ROI). Here’s how this data improves campaign planning, resource management, … Continue reading 5 ways to use project management data to increase marketing ROI
How to ensure data privacy, control platform access and improve processes without extensive technical knowledge. Ana Mourão on August 21, 2024 To lead and shape marketing technology strategies, marketers must master six core competencies. You can read about the first one, generalized system understanding, here. Today we’re looking at martech tool management. What is … Continue reading Why you need to master martech tool management
Use project management metrics to enhance your hiring strategy and ensure your team’s composition aligns with operational efficiency. Kate Gundlach Roberts on July 30, 2024 Data-driven insights tell an organization’s story. It makes sense that you’re already using project management metrics to ensure projects are on track, on time and on budget. However, … Continue reading How to use project management data to inform your marketing hiring strategy
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Evaluating and connecting CMS and DAM systems. MarTechBot on July 29, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Digital asset management and content management systems: Best of the MarTechBot
July 11, 2024 Simplifying global spend management Automation is the transformative engine fueling Brex’s revolutionary AI-powered platform BY FastCo Works A historically difficult part of doing business for companies big and small is staying on top of how money is spent. Even as new technologies reshape other business practices, the management of expenses, payments, and reimbursements … Continue reading Simplifying global spend management
June 15, 2024 10 time management apps that CEOs swear by From scheduling power meetings to wrangling to-do lists, we’ve collected insights from 10 CEOs who rely on time-saving apps to stay ahead. BY Featured Time is a leader’s most valuable asset, and keeping it under control can be the difference between building an empire and … Continue reading 10 time management apps that CEOs swear by
There is a heightened need for marketing work management software and many of the platforms available are involving to incorporate AI. Pamela Parker on April 18, 2024 Marketing work management platforms help marketing leaders and their teams structure their day-to-day work to meet their goals on deadline and within budget constraints, all while managing … Continue reading What is marketing work management?
Explore the strategic role of programs in aligning product management, project management and MOps to drive sustainable growth. Gene De Libero on April 12, 2024 As a supporter of the program perspective for initiatives, I recognize the value of managing related projects, products and activities as a unified entity. While one-off projects have their … Continue reading Unifying projects and products: The power of program management in martech
AI and CRM enhancements and insightful analytics will transform your efficiency and strategic decision making. Tyler Samani-Sprunk on April 4, 2024 The March 2024 HubSpot updates include tools that will help your team leverage AI for better email marketing, along with better ways to visualize and understand your data. But that’s just the beginning. The … Continue reading HubSpot’s March 2024 release includes AI management, enhanced CRM features and more
April 01, 2024 Why the gap between management and workers feels wider than ever Season 12 of The New Way We Work launches with a look at one of the most fundamental problems with work: that employees and management don’t see eye-to-eye. BY Kathleen Davis Even in the best of times, there’s always been conflict between … Continue reading Why the gap between management and workers feels wider than ever
