Tag Archives: Making

5 Entrepreneur Mistakes You Might Not Realize You’re Making

Miranda Marquit — September 14, 2018 — September 14, 2018 Meditations / Pixabay We all make mistakes. The key is recognizing those mistakes and taking steps to learn from them — before it’s too late. But are you making entrepreneur mistakes you’re not even aware of? You might be. Before these mistakes sink your business, … Continue reading 5 Entrepreneur Mistakes You Might Not Realize You’re Making

Making potential customers happy: How to nurture the best possible leads

Through the keen application of data and the robust messaging opportunities of email, marketers can turn behavioral signals into conversions and keep customers engaged. Len Shneyder on September 6, 2018     Customer-centric marketing must absolutely deliver one thing: value. Here’s why. A recent report from The Radicati Group reports 124 business emails are sent … Continue reading Making potential customers happy: How to nurture the best possible leads

The Secrets to Making a Bureaucratic Organization Run Like a Startup

Adam Henshall — August 12, 2018 — August 12, 2018 As you’ll have noticed when you phone call centers, visit the bank, or deal with the government in any capacity, bureaucracy can make organizations slow and frustrating to deal with. Endless forms and complex layers of approval impact a company’s services along with the morale … Continue reading The Secrets to Making a Bureaucratic Organization Run Like a Startup

4 Purchase Funnel Mistakes That Stop You From Making the Sale

Markus Linder — June 11, 2018 Follow @markuslinder — June 11, 2018 How many hours and marketing dollars do you spend on widening your purchase funnel to ensure you capture enough people? Trying to hit conversion and sales targets, many businesses focus their efforts on the purchase funnel fringes, tweaking marketing campaigns or A/B testing … Continue reading 4 Purchase Funnel Mistakes That Stop You From Making the Sale

Making a Commitment to Digital Transformation Takes More Than You Think

Matt Stoyka — May 29, 2018 — May 29, 2018 Changing the technology your company uses is called a “digital transformation” for a reason – it’s an ongoing process that happens over time, rather than an instant snap of the fingers. Many businesses in sectors from health and life sciences to manufacturing are just beginning … Continue reading Making a Commitment to Digital Transformation Takes More Than You Think