GAI: What Makes Content Creators Embrace It? by Laurie Sullivan , Staff Writer @lauriesullivan, January 9, 2025 Brands continue to struggle with getting the ideal generative AI-generated content in front of consumers that will entice them to make a purchase or at the very least, inquire about products through a click or search on their website. … Continue reading GAI: What Makes Content Creators Embrace It?
Here’s a new interactive channel for the holidays: traditional soccer field ad boards go shoppable. Kim Davis on December 27, 2024 For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian … Continue reading Africa Creative makes soccer ad boards shoppable
U.K. longevity vendor Healthspan is leveraging Mitel’s AI virtual agent to resolve 90% of product queries. Kim Davis on December 11, 2024 “When you talk about AI, contact centers and customer experience, I think that’s the best use case to illustrate return on investment,” said Luiz Domingos. Every few seconds an agent saves in … Continue reading Mitel makes customer experience Talkative
“When we look for what we can give to one another, we all come out so much farther ahead.” BY Yonason Goldson Dan and I have been friends for three decades.?Since he moved to Cleveland, we made a point of phoning once a year to keep in touch. On our most recent call, he kvelled over … Continue reading The overlooked strategy that makes leadership most rewarding
November 17, 2024 What makes a hero worthy of our attention They are the ones who demonstrate transparency, vulnerability, empathy, humility, and grit in everything they do.? BY Yonason Goldson Recently, my friend Scott asked me out of the blue:? Is there anyone you idolize? I answered that I’d have to think about it. Scott followed … Continue reading What makes a hero worthy of our attention
Want to create viral, newsworthy content? Learn how emotions plus strategic timing can make your content resonate on social media. Kelsey Libert on November 6, 2024 What makes content go viral? According to our latest research, the key lies in triggering specific emotions, publishing at the right time and telling stories that resonate. By … Continue reading What makes content go viral, backed by research
Manulife/John Hancock Makes The Case For Increased Media Spend by Laurie Sullivan , Staff Writer @lauriesullivan, August 26, 2024 Bringing measurement in house enabled a global financial advice, insurance and wealth and asset management service to determine how much measurement drove success for creative, media and brand strategies, prompting Manulife/John Hancock to invest in its first … Continue reading Manulife/John Hancock Makes The Case For Increased Media Spend
Integrating wisdom with AI enhances marketing strategies, ensuring more ethical and effective customer engagement. Theresa Kushner on August 20, 2024 Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons: “We let a genie … Continue reading How wisdom makes AI more effective in marketing
August 12, 2024 TikTok’s blazing UX makes Trump’s lies spread faster than ever Trump told a lie about Kamala Harris. And TikTok is still spreading it with abandon. BY Hunter Schwarz The race between Vice President Kamala Harris and former President Donald Trump has its first controversy over misinformation. But rather than faked images that push … Continue reading TikTok’s blazing UX makes Trump’s lies spread faster than ever
Google Makes Wix Its First Gemini For Workspace Partner by Laurie Sullivan , Staff Writer @lauriesullivan, August 5, 2024 Generative artificial intelligence (GAI) has helped companies push the boundaries of innovation and performance, despite a drop in profit reported during earnings announcements based on increased investment in AI. Wix, which provides a software as a service … Continue reading Google Makes Wix Its First Gemini For Workspace Partner
