Tag Archives: Makes

Empowered Execution Keeps Employees Happy (And Makes Work Easier)

Empowered Execution Keeps Employees Happy (And Makes Work Easier) Brad Anderson / 03 Oct 2022   Today’s employees aren’t content to see work as a transactional relationship. The idea of putting in hours in exchange for a paycheck doesn’t keep them satisfied. Instead, it spreads the seeds of discontentment that lead to presenteeism, absenteeism, and … Continue reading Empowered Execution Keeps Employees Happy (And Makes Work Easier)

Microsoft: What Makes Its Collaboration With Roku ‘So Important’

Microsoft: What Makes Its Collaboration With Roku ‘So Important’ by Laurie Sullivan  @lauriesullivan, July 24, 2022 Roku in May announced a partnership with Microsoft to use search data in which the company will match its first-party data on OneView, the company’s streaming advertising platform, with Microsoft Audience Intelligence using data from more than 7 billion … Continue reading Microsoft: What Makes Its Collaboration With Roku ‘So Important’

Signal AI Intelligence Graph Makes Sense Of The World’s Unstructured Data

Signal AI Intelligence Graph Makes Sense Of The World’s Unstructured Data by Laurie Sullivan  @lauriesullivan, July 15, 2022 Signal AI, a global data insights company, this week announced the launch of its External Intelligence Graph, which provides a view into the relationships between a company and other real-world topics such as consumer trust. The nine-year old … Continue reading Signal AI Intelligence Graph Makes Sense Of The World’s Unstructured Data

Equativ Makes ‘Strategic’ Investment In Video Personalization

Equativ Makes ‘Strategic’ Investment In Video Personalization by Laurie Sullivan  @lauriesullivan, July 7, 2022 Equativ, an independent ad monetization platform, Thursday announces a strategic investment in Nowtilus, a Germany-based video personalization company helping broadcasters and publishers transition to digital streaming. The move is the latest in a series of acquisitions and partnerships accelerating the company’s … Continue reading Equativ Makes ‘Strategic’ Investment In Video Personalization

Amazon makes advocacy group’s list of most dangerous US workplaces, again

Amazon and Tesla listed among the most dangerous US workplaces (updated) A report puts them on par with riskier farms and construction companies. J. Fingas @jonfingas April 26th, 2018 Jasper Juinen/Bloomberg via Getty Images Amazon and Tesla are usually proud of appearing on lists, but not this time around. The advocacy group National Council for … Continue reading Amazon makes advocacy group’s list of most dangerous US workplaces, again

Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want

Unique program titles went from 646,000 in 2019 to 817,000 today. Constantine von Hoffman on April 6, 2022 Some 46% of US viewers say the number of video streaming services makes it tougher to find the shows they’re interested in, according to a Nielsen report. For marketers, this is a loss of opportunity as audiences are … Continue reading Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want

Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose

Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2022 As much of the United States prepares for the transition to Daylight Savings Time on March 13, Microsoft Advertising has made time-zone alignment updates in its advertising platform. To prevent potential reporting discrepancies, Microsoft … Continue reading Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose