By Scott Ruoti April 13, 2022 Among the many changes brought about by the pandemic is the widespread use of QR codes, graphical representations of digital data that can be printed and later scanned by a smartphone or other device. QR codes have a wide range of uses that help people avoid contact with objects and … Continue reading How QR codes work—and what makes them dangerous
Unique program titles went from 646,000 in 2019 to 817,000 today. Constantine von Hoffman on April 6, 2022 Some 46% of US viewers say the number of video streaming services makes it tougher to find the shows they’re interested in, according to a Nielsen report. For marketers, this is a loss of opportunity as audiences are … Continue reading Streaming chaos: Increasing number of services makes it harder for viewers to find the content they want
Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose by Laurie Sullivan , Staff Writer @lauriesullivan, March 1, 2022 As much of the United States prepares for the transition to Daylight Savings Time on March 13, Microsoft Advertising has made time-zone alignment updates in its advertising platform. To prevent potential reporting discrepancies, Microsoft … Continue reading Microsoft Makes Time Zone Updates, Extends Shopping Campaigns And Marketing With Purpose
Peter Daisyme October 14, 2021 When it comes to generating passive income, several ideas and strategies get tossed around quite frequently, one of them being blogging. So the question is, can you really make passive income from a blog? In a word, yes. Four Bloggers Who Make Some Serious Cash By now, we’ve all heard … Continue reading How to Start a Blog That Actually Makes Passive Income
Mia Naumoska August 13, 2021 We’ve all been part of the group projects at school where we have that one ‘leader’ who decides whose ideas are interesting and dismisses the others as unamusing. In addition to our leader, we had the lazy one who did nothing but took credit for the hard work of others. … Continue reading Teamwork Makes the Dream Work
Veronica Krieg May 5, 2021 At the start of the pandemic, I, like many people, needed a feel-good show to binge. The suspenseful thrillers that usually catch my attention seemed a little too eerie for the time. So, I turned to replaying episodes of The Office and seeking out a new cast to adore. I … Continue reading 5 Lessons You Can Learn From Schitt’s Creek on What Makes a Good Manager
Warning: Digital Advertising Rant (Because It Makes Me Feel Better) by Maarten Albarda , April 30, 2021 This week, I wanted to rant about celebrities who are so overused I can’t fathom why any marketer would pay for their endorsement anymore. My rant would then evolve to celebrities who appear in commercials where they are … Continue reading Warning: Digital Advertising Rant (Because It Makes Me Feel Better)
Laura Patterson April 26, 2021 Growth remains a major mandate for most every company we work with. We are often asked for how to identify and pursue a new market and build a segmentation model. This is the focus of this One Good Idea episode. Various firms such as Gartner, PwC and KPMG have surveyed … Continue reading Off in Pursuit of a New Market. What Makes a Good Segment?
David DeCorte April 13, 2021 If you’ve operated in the eCommerce space for any significant length of time, you’ve probably run up against chargebacks at least once or twice. These bank-level payment reversals are more than minor inconveniences. Chargebacks mean lost sales revenue and merchandise, plus added fees and long-term threats to your business’s survival. … Continue reading Failing to Stop Third-Party Fraud Makes it Harder to Fight Friendly Fraud
Praveen Mishra January 18, 2021 As I’m writing this, it’s about to be a year to the time when Covid ceased the entire world with fear and agony, and not just physical and emotional, but financial even. So many businesses had to downscale, a large number of which even had to shut down. Look at … Continue reading Why Hiring Remote Developers Makes All The More Sense in 2021?