Thomas Griffin September 23, 2020 Leaders have to wear multiple hats to grow their business and this leads to multitasking to manage goals. Intuitively, it makes sense to accomplish as many tasks as possible at the same time. But the reality is that working in this way makes you less effective and productive. In this … Continue reading How Single-Tasking Makes You a Better Leader
Tag Archives: Makes
6 Ways Business Intelligence Makes Better CFOs
Michael Zimmel September 7, 2020 The Chief Financial Officer (CFO) has an increasingly important role within any company. In the past, the finance department had been in charge of keeping the books, managing the budget and looking after cash and capital. Still today, when it comes to working with data beyond accounting postings, many CFOs … Continue reading 6 Ways Business Intelligence Makes Better CFOs
Google makes it easier to find local news through Podcasts and Assistant
Christine Fisher, @cfisherwrites September 2, 2020 While news podcasts are increasingly popular, most focus on national and global news. It tends to be harder to find local news, especially in an on-demand, audio format. Google wants to change this. Today, it announced plans to bring Your News Update to Google Podcasts and to make it … Continue reading Google makes it easier to find local news through Podcasts and Assistant
How to Update your LinkedIn Header Image (and What Makes a Good One)
James Potter — April 10, 2020 We’ve all seen those profiles with the clever, branded and visually impressive images at the top, and I am often asked what should go in there, how to do it and more, so here’s a blog to explain the thinking and process. On the desktop client you can see … Continue reading How to Update your LinkedIn Header Image (and What Makes a Good One)
Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content
Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content by Laurie Sullivan , Staff Writer @lauriesullivan, April 8, 2020 I never thought brands should completely pause advertising during this crisis. Hearing from the brands we love is one constant U.S. consumers have these days. It turns out I’m not the only one who … Continue reading Social Distancing Makes Consumers Want To Engage More With Brands, Ads, Content
Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy
Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy by Laurie Sullivan @lauriesullivan, April 8, 2020 In its first awareness campaign, Cloudera, an enterprise data cloud company, ran an OOH campaign in the Americas from September 2019 through January 2020, focusing on a new product called Cloudera Data Platform. The strategy tapped search, paid … Continue reading Cloudera Makes Impact With OOH Awareness, But COVID-19 Could Change Strategy
4 Social Media Marketing Mistakes Every New Business Makes (And How To Avoid Them)
Thomas Griffin — January 15, 2020 Social media can be a challenging yet rewarding platform to work on. It’s where your audience spends several hours a day, making it a significant place to find customers and boost your brand image. However, approaching people on social media is different from how you use email marketing or … Continue reading 4 Social Media Marketing Mistakes Every New Business Makes (And How To Avoid Them)
A Quality Message Map Makes a Powerful Competitive Weapon
Laura Patterson — January 13, 2020 One of Marketing’s primary jobs is to develop the positioning and messaging for the company and its products and services. The key messages and supporting points are often captured visually in what is referred to as a message map. A quality message map serves as a tool to ensure … Continue reading A Quality Message Map Makes a Powerful Competitive Weapon
Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic by Laurie Sullivan @lauriesullivan, January 7, 2020 Flipboard on Tuesday rolled out a native paid-content program introduced last year in beta that gives creators the opportunity to promote stories, expand audience development, and support affiliate and marketing efforts. “Think of it as … Continue reading Alternative Paid Program Makes Publishers Less Dependent On Google, Facebook For Search Traffic
7 Reasons Giving Back Makes Your More Fulfilled
John Rampton — December 18, 2019 We are told from a young age that we should give back to others. This could be through charity, volunteer work, or other means. This idea may be intertwined with religion and societal values. It makes sense, too. Giving back makes the world a better place. We also do … Continue reading 7 Reasons Giving Back Makes Your More Fulfilled
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