Struggling with brand consistency? The solution isn’t necessarily more tools. It’s the right tools, assembled and aligned with intention. By Canto Published on May 15, 2026 Most marketing teams have no shortage of tools. In fact, the average B2B organization manages between 12 and 20 martech tools. And yet, maintaining brand consistency at scale … Continue reading Build a martech stack that makes it easy to manage your brand by Canto
Companies without clear brand relevance and long-term strategic stewardship risk losing AI visibility and differentiation. By Reid Holmes Published on May 14, 2026 There’s a cruel irony at the center of marketing leadership. The CMO is in charge of one of the most complex, long-horizon jobs in business. But everything they do is measured … Continue reading Why AI makes brand leadership more important
As AI gets more fluent and human-like, our instincts to trust it are making catching hallucinations more difficult. By Scott Gillum Published on May 1, 2026 I went to a developer conference and, by accident, learned something profound about human nature. It started innocently enough — the “All Things AI Conference” in Durham, … Continue reading Why we trust AI when it makes things up
Walmart Connect Makes CTV Ad Inventory More Accessible by Laurie Sullivan , Staff Writer, April 27, 2026 Walmart Connect, the company’s retail media division, has two new pathways for brands to access connected TV (CTV) and omnichannel programmatic inventory, which has become the performance engine for retail media networks. “Connect Select,” the first of two … Continue reading Walmart Connect Makes CTV Ad Inventory More Accessible
February 26, 2026 ‘Email apnea’: Reading work emails makes us forget to breathe BY Eve Upton-Clark Reading or sending emails may seem like an innocuous task, but sometimes, this simple act can trigger a dramatic bodily response. Like forgetting to literally breathe. “Many of us have heard of sleep apnea: the condition where breathing gets interrupted … Continue reading ‘Email apnea’: Reading work emails makes us forget to breathe
Used right, AI and automation can boost marketing efficiency, but only if marketers stay in control. By Mike Ruff , January 27, 2026 With all the hype around AI, it should be no surprise that I’ve run into many less tech-savvy marketing team members who think AI does everything now. However, there … Continue reading Smart marketers set the rules before AI makes the calls
Forget attribution — tracking how accounts progress through defined buying stages is a more powerful (and unifying) way to measure what’s driving revenue. By Steve Armenti January 19, 2026 Measuring your marketing and sales success by defining, measuring and optimizing the stages an account progresses through will make the attribution conversation obsolete. Yeah, I … Continue reading Measuring account progression makes the attribution conversation obsolete
Polymarket user makes over a $1 million on Google guesses Sophie Atkinson A Polymarket user, called AlphaRaccoon, has caused controversy and gained major media attention as they allegedly netted over $ 1 million in 24 hours. According to Forbes, the user has accurately placed bets on Google’s 2025 Year in Search rankings, with … Continue reading Polymarket user makes over a $1 million on Google guesses
December 03, 2025 The simple mindset shift that makes teams more creative
Forget the hype and the horror stories. Here’s how to use MMM the right way without turning it into another attribution debate. Tom Leonard on October 17, 2025 Mention marketing mix modeling (MMM) to a performance marketer and you’ll get a strong reaction — either total excitement because it’s all anyone’s talking about or … Continue reading Why MMM makes marketers nervous — and why you should use it anyway
