Tag Archives: Makes

Manulife/John Hancock Makes The Case For Increased Media Spend

Manulife/John Hancock Makes The Case For Increased Media Spend by Laurie Sullivan , Staff Writer @lauriesullivan, August 26, 2024 Bringing measurement in house enabled a global financial advice, insurance and wealth and asset management service to determine how much measurement drove success for creative, media and brand strategies, prompting Manulife/John Hancock to invest in its first … Continue reading Manulife/John Hancock Makes The Case For Increased Media Spend

How wisdom makes AI more effective in marketing

Integrating wisdom with AI enhances marketing strategies, ensuring more ethical and effective customer engagement. Theresa Kushner on August 20, 2024   Warren Buffett, a towering figure in the financial world, voiced his concerns about artificial intelligence during his annual meeting in May. He compared AI to the development of nuclear weapons:  “We let a genie … Continue reading How wisdom makes AI more effective in marketing

TikTok’s blazing UX makes Trump’s lies spread faster than ever

August 12, 2024 TikTok’s blazing UX makes Trump’s lies spread faster than ever Trump told a lie about Kamala Harris. And TikTok is still spreading it with abandon. BY Hunter Schwarz The race between Vice President Kamala Harris and former President Donald Trump has its first controversy over misinformation. But rather than faked images that push … Continue reading TikTok’s blazing UX makes Trump’s lies spread faster than ever

Google Makes Wix Its First Gemini For Workspace Partner

Google Makes Wix Its First Gemini For Workspace Partner by Laurie Sullivan , Staff Writer @lauriesullivan, August 5, 2024 Generative artificial intelligence (GAI) has helped companies push the boundaries of innovation and performance, despite a drop in profit reported during earnings announcements based on increased investment in AI. Wix, which provides a software as a service … Continue reading Google Makes Wix Its First Gemini For Workspace Partner

Joe Biden drops out of the 2024 presidential race, makes surprise announcement on X

July 21, 2024 Joe Biden drops out of the 2024 presidential race, makes surprise announcement on X The decision comes after escalating pressure from Biden’s Democratic allies to step aside following the June 27 debate. BY Associated Press WASHINGTON (AP) — President Joe Biden dropped out of the 2024 race for the White House on Sunday, ending his bid for … Continue reading Joe Biden drops out of the 2024 presidential race, makes surprise announcement on X

This is the kind of leader who makes employees want to go above and beyond

July 21, 2024 This is the kind of leader who makes employees want to go above and beyond Employees who trust and respect their bosses, who find their jobs fulfilling, and who feel part of a worthwhile enterprise have no reason to subvert authority or disrupt the smooth workings of their company.  BY Yonason Goldson You’re … Continue reading This is the kind of leader who makes employees want to go above and beyond

SCOTUS ruling makes it easier to challenge federal ad regulations

Ending a policy requiring judges to defer to regulators’ interpretations makes more lawsuits a certainty and deciding those cases more difficult. Constantine von Hoffman on July 17, 2024   U.S. Supreme Court rulings don’t often impact marketing, but a decision handed down last month likely will. Lober v. Raimondo sharply curtails the power of federal … Continue reading SCOTUS ruling makes it easier to challenge federal ad regulations

Baijiu makes its way West, heating up a spirits turf war with China

June 26, 2024 Baijiu makes its way West, heating up a spirits turf war with China Chinese companies’ moves to push baijiu outside of China come as Western drinks like Pernod Ricard and Diageo muscle in on Chinese liquor makers’ turf, tempting China’s twenty- and thirtysomethings with Irish and Scotch whiskies in particular. BY Reuters Makers … Continue reading Baijiu makes its way West, heating up a spirits turf war with China

Gen Z and Millennials have very different ideas about what makes a brand ‘trustworthy’

 June 14, 2024 Gen Z and millennials have very different ideas about what makes a brand ‘trustworthy’ TikTok, Band-Aid, and . . . Philip Morris? Here’s how brand trust stacks up along generational lines. BY Hunter Schwarz Which brands are most trustworthy? It depends on the generation you ask. A new Most Trusted Brands survey from … Continue reading Gen Z and Millennials have very different ideas about what makes a brand ‘trustworthy’