Patti Podnar — January 23, 2019 Follow @PodnarWriting — January 23, 2019 Tomorrow, my husband and I will be taking our 8th-grade son to his interview for the all-boys Catholic school he wants to attend. So, naturally, the viral video about Covington Catholic caught my attention this weekend. But that’s not really relevant. I wanted … Continue reading How the Covington High Incident Makes the Case for Social Media Policies
Viktor Bogdanov — November 13, 2018 Follow @easytiger1981 — November 13, 2018 Today, many companies try to stay away from hiring junior software developers and only focus on mid-level and senior resources. There’s a misconception that junior programmers will break the project and deliver little to no value. Here, I will try to dispel this … Continue reading When It Makes Sense For Businesses To Hire Junior Software Developers
Rick Lepsinger — October 24, 2018 Follow @onpoint_llc — October 24, 2018 StockSnap / Pixabay There’s no shortage of advice on how to handle millennials in the workplace and this generational cohort is now the largest in the workforce. Organizations have been adapting to millennials for well over a decade and those same employees will … Continue reading Who Makes Up Generation Z in the Workplace?
Search, social and video were the formats and channels that led the way. Finance, Pharma and Technology were the big vertical spenders. Greg Sterling on September 20, 2018 Magna released a bullish assessment and forecast for US ad revenue in 2018 and 2019. The report covers all the major advertising and media categories including … Continue reading Report: Digital now makes up 51% of US ad spending
AI Makes Your Media… Better! by Cory Treffiletti , Featured Contributor, August 29, 2018 An overlooked part of the media landscape is how much artificial intelligence is actually powering your favorite media. Without AI, it would take you forever to forage through and find the content you truly enjoy. Take a look at Facebook, Amazon, … Continue reading AI Makes Your Media… Better!
The new feature being tested conflicts with the digital well-being initiative behind Instagram’s ‘You’re All Caught Up’ feature launched last month. Amy Gesenhues on August 21, 2018 Instagram is testing a new feature that recommends posts to users based on their follower lists and photos and videos they have liked. The recommended posts will … Continue reading Instagram makes a play to keep users scrolling with new ‘Recommended For You’ posts
Matt Brennan — August 10, 2018 Follow @MattLBrennan — August 10, 2018 If you want to understand what makes a good blog post, you have to think back to an earlier time in life. Picture yourself in your grade school art class. When you weren’t experimenting with water colors and colored pencils, you probably spent … Continue reading What Makes a Good Blog Post?
What Makes A Great CMO In Today’s Market by Cory Treffiletti , Featured Contributor, August 1, 2018 I spent the last 10 to 15 years doing lots of B2B marketing and speaking to the enterprise. Prior to that, I worked on consumer brands like Disney, Discover Communications and BMW. One thing I’ve come to realize … Continue reading What Makes A Great CMO In Today’s Market
Patti Podnar — June 17, 2018 Follow @PodnarWriting — June 17, 2018 My business is content marketing, but there’s not always a clear line between content marketing and business strategy. In the digital world, the two become so enmeshed that the average shopper doesn’t always distinguish between bad website content and bad business practices. They … Continue reading 7 Annoying Ways Your Website Content Makes Customers Hate You
Robert Weiss — May 24, 2018 Follow @nycvideomktg — May 24, 2018 What does content versatility mean to you? Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. The benefits are enormous and the R.O.I. is close to an absolute guarantee. Let’s explore why the sky isn’t … Continue reading Video Marketing’s Multi-Use Versatility Makes It a Great Investment