Search, social and video were the formats and channels that led the way. Finance, Pharma and Technology were the big vertical spenders. Greg Sterling on September 20, 2018 Magna released a bullish assessment and forecast for US ad revenue in 2018 and 2019. The report covers all the major advertising and media categories including … Continue reading Report: Digital now makes up 51% of US ad spending
AI Makes Your Media… Better! by Cory Treffiletti , Featured Contributor, August 29, 2018 An overlooked part of the media landscape is how much artificial intelligence is actually powering your favorite media. Without AI, it would take you forever to forage through and find the content you truly enjoy. Take a look at Facebook, Amazon, … Continue reading AI Makes Your Media… Better!
The new feature being tested conflicts with the digital well-being initiative behind Instagram’s ‘You’re All Caught Up’ feature launched last month. Amy Gesenhues on August 21, 2018 Instagram is testing a new feature that recommends posts to users based on their follower lists and photos and videos they have liked. The recommended posts will … Continue reading Instagram makes a play to keep users scrolling with new ‘Recommended For You’ posts
Matt Brennan — August 10, 2018 Follow @MattLBrennan — August 10, 2018 If you want to understand what makes a good blog post, you have to think back to an earlier time in life. Picture yourself in your grade school art class. When you weren’t experimenting with water colors and colored pencils, you probably spent … Continue reading What Makes a Good Blog Post?
What Makes A Great CMO In Today’s Market by Cory Treffiletti , Featured Contributor, August 1, 2018 I spent the last 10 to 15 years doing lots of B2B marketing and speaking to the enterprise. Prior to that, I worked on consumer brands like Disney, Discover Communications and BMW. One thing I’ve come to realize … Continue reading What Makes A Great CMO In Today’s Market
Patti Podnar — June 17, 2018 Follow @PodnarWriting — June 17, 2018 My business is content marketing, but there’s not always a clear line between content marketing and business strategy. In the digital world, the two become so enmeshed that the average shopper doesn’t always distinguish between bad website content and bad business practices. They … Continue reading 7 Annoying Ways Your Website Content Makes Customers Hate You
Robert Weiss — May 24, 2018 Follow @nycvideomktg — May 24, 2018 What does content versatility mean to you? Whatever your subjective understanding is, video marketing content will blow your mind more than you may expect. The benefits are enormous and the R.O.I. is close to an absolute guarantee. Let’s explore why the sky isn’t … Continue reading Video Marketing’s Multi-Use Versatility Makes It a Great Investment
Jeff Bullas — May 19, 2018 — May 19, 2018 Stock photo I was bored. The college professor was droning on at the front of the class. Many of us have had that experience. After completing high school I had selected accounting as my career choice. The college was chosen. It was a few months … Continue reading 7 Steps to Design a Life (and Business) That Makes You Happy
Brandon Leibowitz — May 11, 2018 Follow @seooptimizers — May 11, 2018 Tumisu / Pixabay Many people who are otherwise good sound businessmen and women balk when it comes to the idea of paying for SEO services. “It’s too expensive” is a common refrain. But is it really? Setting the initial cost of SEO aside … Continue reading Cost vs. Return On Investment In SEO…Why It Makes Good Sense
Dunja Lazic — May 12, 2018 — May 12, 2018 jieun1605 / Pixabay This week, Facebook is hosting its annual F8 conference, an event where they roll out changes to their apps and invite the community to try out new bleeding edge features. As usual, we’re following all changes to Instagram closely and try to … Continue reading Instagram Makes it Even Easier to Build Meaningful Relationships with Your Followers