Polymarket user makes over a $1 million on Google guesses Sophie Atkinson A Polymarket user, called AlphaRaccoon, has caused controversy and gained major media attention as they allegedly netted over $ 1 million in 24 hours. According to Forbes, the user has accurately placed bets on Google’s 2025 Year in Search rankings, with … Continue reading Polymarket user makes over a $1 million on Google guesses
December 03, 2025 The simple mindset shift that makes teams more creative
Forget the hype and the horror stories. Here’s how to use MMM the right way without turning it into another attribution debate. Tom Leonard on October 17, 2025 Mention marketing mix modeling (MMM) to a performance marketer and you’ll get a strong reaction — either total excitement because it’s all anyone’s talking about or … Continue reading Why MMM makes marketers nervous — and why you should use it anyway
August 21, 2025 This trait in leaders makes employees three times more likely to lie BY Ron Carucci Not long ago, I sat across from a senior leader who proudly described the culture of transparency he believed he had built. “My door is always open,” he said. “I tell my team I want the truth, even … Continue reading This trait in leaders makes employees three times more likely to lie
Conversions drop when your B2B copy ignores what buyers actually care about. Here’s how to lead with benefits, use cases and proof. Moni Oloyede on August 14, 2025 Marketing departments are missing goals left and right. Your marketing isn’t converting because the way you’re talking about your offer sucks. Maybe you’ve tweaked form fields, … Continue reading A 3-step copywriting formula that makes buyers take action
What Makes Up Perplexity Core Ranking Factors by Laurie Sullivan , Staff Writer, August 6, 2025 Metehan Yesilyurt, growth marketing manager at AppSamurai, analyzed browser-level interactions with Perplexity’s infrastructure and believes he has discovered how content is evaluated and ranked. It appears the AI engine follows a three-layer ranking system for the large language model (LLM), … Continue reading What Makes Up Perplexity Core Ranking Factors
Great CX starts with purpose, not technology. Create smart, human-centered experiences by focusing on what really matters. Shiv Gupta on July 22, 2025 We’ve all felt the frustrating side of automation — irrelevant marketing emails, clunky digital workflows, or robotic customer service that leads you in circles. Too often, technology is used to reduce … Continue reading When AI makes customer experience feel personal
July 12, 2025 Why setting boundaries makes you more valuable at work BY Dana Mahina Here’s a truth that will challenge everything you think you know about success: The most impactful leaders are also the most vigilant about protecting their time. While everyone else is drowning in back-to-back meetings and late-night email marathons, these executives have … Continue reading Why setting boundaries makes you more valuable at work
AI Digs Deep To Surface Content, Makes Websites Conversational by Laurie Sullivan , Staff Writer @lauriesullivan, July 1, 2025 Startups have sparked debate on whether websites will survive the transition to artificial intelligence (AI). AI will not render websites obsolete, but the technology can transform them into conversational experiences to support the next phase of advertising … Continue reading AI Digs Deep To Surface Content, Makes Websites Conversational
AI-powered insights help you make data-driven decisions instantly, rather than waiting on analysis. Not only do you work faster, you work smarter. Greg Kihlstrom on February 19, 2025 What if anyone on your marketing team — whether they’re an analyst, a campaign manager or even an intern — could simply ask a question about … Continue reading How AI makes marketing data more accessible and actionable
