Contributor Laura Collins explains how to securely get the most out of Facebook’s trove of user rich data and take advantage of its sophisticated machine learning to improve campaign performance. Laura Collins on May 4, 2018 If there’s one thing the last few months have taught everyone, it’s that Facebook has a vast amount … Continue reading Using machine learning to get more value out of your Facebook campaigns
Al Gomez — March 21, 2018 — March 21, 2018 Mobile is something we could no longer take for granted. Several surveys have revealed how mobile usage has finally outgrown desktop usage. In the digital marketing industry, the shift of consumers from desktop to mobile has been very apparent. A report from Interactive Advertising Bureau … Continue reading Turning Your Mobile Website Into A Lead Generation Machine
MediaMath: How Machine Learning Will Change Ad Serving In 2018 by Laurie Sullivan , Staff Writer @lauriesullivan, March 19, 2018 MediaMath scientists are working to apply artificial intelligence in machine learning models that the company’s chief scientists say will power smarter digital advertising this year — not just predicting a response to an advertisement from consumers … Continue reading MediaMath: How Machine Learning Will Change Ad Serving In 2018
Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads by Laurie Sullivan @lauriesullivan, February 21, 2018 Google officially began rolling out an ad unit Wednesday called “Auto” ads, which optimizes the placement of the advertisement on publisher sites based on a variety of data and insights. The “Auto” ads unit uses machine … Continue reading Google Offers ‘Auto’ Ad Units, Uses Machine Learning To Automatically Optimize Ads
Nishadha Silva — January 17, 2018 Follow @rumblinglankan — January 17, 2018 Ranking in search engines is getting harder by the day. The competition is high and ranking algorithms are getting complex every day. So it might be a good idea to focus your efforts on the second largest search engine in the world, YouTube. … Continue reading How to Convert Videos Into a Lead Generation Machine
Chris Pitt — January 12, 2018 Follow @Pitty_C — January 12, 2018 Machine learning is already changing the way we optimise for search engines and things look ready to quickly develop in 2018. If you’re not already preparing to power your search marketing efforts with machine learning, then now is the time to get familiar … Continue reading 5 Ways Machine Learning Should Change the Way You Do SEO
Columnist Blaise Lucey discusses how marketers will need to look toward machine learning and data in 2018 to help them connect with their audiences. Blaise Lucey on January 4, 2018 In a saturated digital landscape where brand blindness is the norm and people see more offers and content in a day than they can … Continue reading Personalization & machine learning in 2018: From comms to content
Katie Sweet — November 4, 2017 The world of marketing is no stranger to buzzwords. While many marketing buzzwords words start off as real strategies or tactics that can improve a company’s marketing efforts, their meanings often become diluted the more they are used. Over the years, we’ve seen words like “sales enablement,” “social … Continue reading How Machine Learning Scales One-to-One Personalization
Rob Wood — October 5, 2017 — October 5, 2017 Clker-Free-Vector-Images / Pixabay Services companies have an incredible opportunity for growth via the power of Business Intelligence (BI). With a financial model based on billable hours, the ability to analyze not only a client’s billing details, but all associated costs required to maintain that customer … Continue reading Turn Your Billable Service Company Into a Profit Machine with the Power of BI
Nathan Rossiter — September 18, 2017 Follow @nathandrossiter — September 18, 2017 In today’s day and age, people spend a significant portion of their time online, creating a modern environment where there is a noticeable demand for online courses. These offer significant advantages over conventional teaching methods, including increased flexibility and lower associated costs, and … Continue reading Build Your Influence and Turn Your Blog Into a Money Making Machine at the Same Time
