Tag Archives: Loyalty

Customer Loyalty Seen As Key Driver For Adding AI Into Products

Customer Loyalty Seen As Key Driver For Adding AI Into Products by Chuck Martin , April 26, 2018 Data quality and security are the key challenges companies face in developing and selling products and services with artificial intelligence built in, according to a new Accenture study. In the course of developing AI- and digital technology-embedded … Continue reading Customer Loyalty Seen As Key Driver For Adding AI Into Products

An expert on loyalty programs has a warning for blockchain startups

If you’re thinking of setting up a universal currency exchange for loyalty points, says a marketing exec, you’re working against the interests of brands. Barry Levine on April 16, 2018   A variety of blockchain startups, such as the Lichtenstein-based DigitalBits Project, are looking to employ the protocol’s tokens to reinvent loyalty programs. Many of … Continue reading An expert on loyalty programs has a warning for blockchain startups

How to Differentiate From Ecommerce Competitors and Boost Loyalty in 2018

William Harris — February 3, 2018 Follow @wmharris101 — February 3, 2018 Ecommerce is a fiercely competitive space to operate in. Thanks to the number of new tools and information that are made available each year, it’s never been easier to launch an ecommerce business. As more and more business owners continue to spin up … Continue reading How to Differentiate From Ecommerce Competitors and Boost Loyalty in 2018

Customer loyalty: A key ingredient for successful local search results

Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty. Wesley Young on January 30, 2018   Customer loyalty is often overlooked in local search. The thinking is that people are searching for new places to shop or for things they don’t know … Continue reading Customer loyalty: A key ingredient for successful local search results

The 7 biggest trends driving customer loyalty

A marketer’s guide to increasing customer retention and generating loyalty. According to 3Cinteractive, 64 percent of brands reported an increase in loyalty program membership over the last year. Loyalty programs are becoming more sophisticated, moving beyond the traditional spend-and-get model, to omnichannel and multichannel programs that recognize customers for every interaction they make with a … Continue reading The 7 biggest trends driving customer loyalty

Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018

Developing a top-notch customer loyalty program is hard — but it can deliver in spades. Columnist Rohit Gupta shares the 3 biggest benefits of a well-designed loyalty program Rohit Gupta on January 19, 2018    Customer loyalty programs have been around in some form or another for decades. But in today’s world, where people are … Continue reading Why launching — or revamping — a customer loyalty program should be a top priority for retailers in 2018