Tag Archives: Loyalty

Martech failure? 50% say loyalty programs don’t offer much value

Get an app: It’s 2022 and people have been irritated about physical loyalty cards for decades. Constantine von Hoffman on May 19, 2022 The goal of martech is to add value for business and customer via personalized experiences which increase brand engagement. Loyalty programs seem like the perfect channel for this. So why is there … Continue reading Martech failure? 50% say loyalty programs don’t offer much value

Why real-time personalization drives loyalty and growth at scale

In this Salesforce webinar, learn how to capture your customers’ hearts (and wallets). Cynthia Ramsaran on March 17, 2022 80% of customers agree the experience a company provides is as important as its products or services. That’s why enabling more human conversations through 1:1 personalized journeys drives loyalty and engagement for consumers, translating to growth … Continue reading Why real-time personalization drives loyalty and growth at scale

Creating Dynamic Loyalty Programs That Inspire Passion

Creating Dynamic Loyalty Programs That Inspire Passion by Scott Weller , January 14, 2022 Buy three coffees, get one free! 20% off on Tuesdays! Marketers too often rely on transactional offers alone, underestimating the value that loyalty programs can provide. While the transactional strategy can convert top-of-funnel sales near term, it doesn’t inspire long-term customer … Continue reading Creating Dynamic Loyalty Programs That Inspire Passion

What Is Referral Marketing? Boosting Referrals, Trust, & Loyalty

Andres Muñoz September 20, 2021 92% of consumers trust word of mouth over any other form of advertising, making referral marketing one of the most powerful word of mouth marketing tools. Referral marketing is a strategy that is becoming increasingly popular nowadays. And that’s because there are countless statistics that show how effective it is. … Continue reading What Is Referral Marketing? Boosting Referrals, Trust, & Loyalty

Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

Tom Whatley September 13, 2021 Building loyalty and awareness are top priorities for any social media marketer. And for good reason. The greater your visibility, the more your brand is in front of potential followers. By turning those fans into customers, you can create long-term advocates that spend more money and recommend you to others. … Continue reading Developing a Social Media Marketing Strategy that Builds Loyalty and Awareness

Why Team Collaboration is the Key to Customer Loyalty

Raul Galera August 21, 2020 Team collaboration serves customers holistically. So customers become loyal. Businesses that get it will enjoy loyal customers while others struggle. In one study, 86 percent of business executives said that lack of collaboration or poor communication causes workplace failure. Employees agree more. In that study, 97 percent of employees say … Continue reading Why Team Collaboration is the Key to Customer Loyalty