Tag Archives: Loyalty

Want to create better experiences and brand loyalty? Lean on your data

For 2019, marketers will need to increase efforts at data consolidation to allow truly effective multi-channel strategies. Nick Worth on January 2, 2019  Marketing leaders are in the throes of 2019 planning and there’s no doubt improving consumer experiences is among the top priorities for the new year. Data shows consumer expectations (and frustrations!) are … Continue reading Want to create better experiences and brand loyalty? Lean on your data

Reaching More Retail Customers With an Effective Omnichannel Loyalty Program

Zsuzsa Kecsmar — October 30, 2018 Follow @zsuzsakecsmar — October 30, 2018 The word “omnichannel” has taken on a life of its own in the marketing world, but before it became a buzzword, retailers had already long been working to grow their sales by adding new channels into their mix. Now the same companies are … Continue reading Reaching More Retail Customers With an Effective Omnichannel Loyalty Program

How to Achieve an Omnichannel Experience by Integrating Your POS Into Your Loyalty Program

Peter Csepregi — September 10, 2018 — September 10, 2018 If you are selling both online and in-store, then creating a great omnichannel experience is probably your top priority. Omni-channel loyalty programs are great at both boosting sales and nurturing customers, as they enable you to deliver engagement at every touchpoint. However, as an Onboarding … Continue reading How to Achieve an Omnichannel Experience by Integrating Your POS Into Your Loyalty Program

Customer Loyalty Seen As Key Driver For Adding AI Into Products

Customer Loyalty Seen As Key Driver For Adding AI Into Products by Chuck Martin , April 26, 2018 Data quality and security are the key challenges companies face in developing and selling products and services with artificial intelligence built in, according to a new Accenture study. In the course of developing AI- and digital technology-embedded … Continue reading Customer Loyalty Seen As Key Driver For Adding AI Into Products