Lower Costs For CTV, AI Are Attracting SMBs by Laurie Sullivan , Staff Writer @lauriesullivan, March 13, 2025 Small and medium-sized businesses (SMBs) advertisers are finding new ways into emerging media such as connected television (CTV) and generative artificial intelligence (GAI) to increase their options and performance. I have noticed a slew of local television ads … Continue reading Lower Costs For CTV, AI Are Attracting SMBs
November 15, 2024 3 reasons why the Fed isn’t rushing to lower interest rates Fed chair Powell remarked at a Dallas event that the U.S. economy was not sending distress signals. BY Reuters Ongoing economic growth, a solid job market, and inflation that remains above its 2% target mean the Federal Reserve does not need to … Continue reading 3 reasons why the Fed isn’t rushing to lower interest rates
July 19, 2024 Most Americans think the rich don’t pay their fair share of taxes—but Trump wants to lower them even more Plans to extend and expand Trump-era tax cuts would largely benefit the wealthy. BY Marcus Baram In the first presidential debate of 2024, tax policy—and who it really benefits in this country—were among the issues most … Continue reading Most Americans think the rich don’t pay their fair share of taxes—but Trump wants to lower them even more
CEO Marc Benioff kicked off the earnings call by talking a little about Salesforce’s success and a lot about the problems with AI. Constantine von Hoffman on February 29, 2024 In its Q4 2023 earnings call, Salesforce (March 22, 2024) reported $ 1.45 billion in profits and $ 9.29 billion in revenue for the last … Continue reading Salesforce predicts lower growth as CEO focuses on AI’s problems
By Talib Visram As the price of eggs, dairy, and gas shot up in 2022, Congress passed the Inflation Reduction Act in August 2022. With the backdrop of the highest inflation levels in four decades, the bill’s name appeared to describe pretty succinctly what it set out to do. But it’s widely accepted that … Continue reading Did the Inflation Reduction Act actually help lower inflation?
Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns by Laurie Sullivan @lauriesullivan, May 5, 2023 Intent-based audience targeting can generate a lower cost per click (CPC) when compared in a study with a controlled audience — 59.6% lower, based on a 95% confidence score, according to recent data from Foundry, the … Continue reading Intent Data Drives Lower CPCs, Higher CTRs, Stronger Performance In PPC Campaigns
By Sam Becker October 27, 2022 Amazon reported mixed Q3 earnings on Thursday, and Wall Street did not respond kindly. The online retail giant said revenue was $127.1 billion, an increase of 15% year-over-year, but net income fell to $2.9 billion, compared to $3.2 billion a year ago. Notably, Amazon’s fourth-quarter … Continue reading Amazon stock takes a beating amid lower profits and weak guidance for the holiday season
On International Women’s Day, research suggests appropriate representation of women in ad creative may not be enough. Kim Davis on March 8, 2022 Figures from omnichannel data-driven creative platform CreativeX suggest the advertising industry has little to celebrate about the representation of women in ad creative this International Women’s Day. In particular, while brands were … Continue reading Research finds lower investment in ads featuring women
Laura Patterson September 16, 2021 Several recent conversations with new entrepreneurs as well as veteran business owners have been on the topic of entering a new market or new customer segment. In each instance, a key concern was a strategy for mitigating risk of entry. While each person recognized there is always some degree the … Continue reading How to Lower Your Risk of Entering a New Market: One Good Idea
Susie Marino August 21, 2021 With the whirlwind of changes to the marketing ecosystem this past year, many of us have had to revisit what’s realistic in terms of our advertising ROI. And while there are many PPC metrics that impact ROI, today I want to zoom in on cost per click (CPC). So, using … Continue reading 15 Ways to Lower Your Cost Per Click in Google & Facebook Ads
