The CPO of Gupshup discusses what happens when business optimism runs into AI realities, and how AI is going to change everything very soon. Constantine von Hoffman on March 13, 2024 Gaurav Kachhawa is the CPO of Gupshup, which builds advanced conversational messaging platforms. He knows AI both through his work and working with clients … Continue reading Gaurav Kachhawa: Looking forward with AI
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Yomi Tejumola: Looking forward with AI
Marketing has an AI skills shortage. The only way to solve it is upskilling the people you already have. Here’s what it can take to do that. Constantine von Hoffman on March 6, 2024 There’s a problem with the infusion of generative AI into marketing: finding people with the skills to use it. This isn’t … Continue reading Yomi Tejumola: Looking forward with AI
Paul Roetzer: Looking forward with AI
Here’s what individual marketers need to be doing to increase their value in the age of AI. Also, a few things to keep us all up at night. Constantine von Hoffman on January 26, 2024 As CEO of The Marketing AI Institute, Paul Roetzer is about as plugged into businesses’ use of artificial intelligence as … Continue reading Paul Roetzer: Looking forward with AI
Jay Mandel: Looking forward with AI
By all means use AI in your marketing. Use it a lot. But don’t let it take the wheel. Kim Davis on January 18, 2024 Jay Mandel spent about 20 years in corporate America with brands like MasterCard and IBM. “I was about to turn 40 and I didn’t believe that corporate America could give … Continue reading Jay Mandel: Looking forward with AI
Marcus Graichen: Looking forward with AI
Could distributed, open source AI tools be competitive with the likes of ChatGPT? Marcus Graichen thinks so. Kim Davis on January 12, 2024 Everyone is talking about AI, but what does the future hold? In a series of interviews we examine unexpected perspectives on the space. Marcus Graichen, developer and product architect, believes that decentralized … Continue reading Marcus Graichen: Looking forward with AI
Chris Penn: Looking forward with AI
The co-founder of TrustInsights says improved multimodal generation and new architectures that will deliver better output are coming soon. Constantine von Hoffman on January 8, 2024 Everyone is talking about AI, but what does the future hold? In a series of interviews we examine unexpected perspectives on the space. One of the biggest questions in … Continue reading Chris Penn: Looking forward with AI
The FTC is reportedly looking into Microsoft’s $13 billion OpenAI investment
The FTC is reportedly looking into Microsoft’s $13 billion OpenAI investment The UK’s Competition and Markets Authority has shared similar sentiments. Will Shanklin Fri, Dec 8, 2023 Chip Somodevilla via Getty Images OpenAI’s recent drama hasn’t only caught UK regulators’ attention. Bloomberg reported Friday that the Federal Trade Commission (FTC) is looking into Microsoft’s … Continue reading The FTC is reportedly looking into Microsoft’s $13 billion OpenAI investment
Marketing-Mix Modeling Looking From The Bottom Up
Marketing-Mix Modeling Looking From The Bottom Up by Laurie Sullivan , Staff Writer @lauriesullivan, October 16, 2023 Marilyn Barnett was an on-camera model for a local Detroit grocery store called Farmer Jack. Every week the store would run an ad. When she decided her modeling days were done in 1972, she leaned into the cross-traffic of … Continue reading Marketing-Mix Modeling Looking From The Bottom Up
Scientists are pulling back from Twitter and looking for alternatives
US adults are spending less time on Twitter since Elon Musk took over Karissa Bell @karissabe We’re starting to get a clearer picture of how Elon Musk’s takeover of Twitter has changed the platform. According to new data from Pew Research, a “majority” of US Twitter users have “taken a break” from the … Continue reading Scientists are pulling back from Twitter and looking for alternatives
AI Study: SMBs Looking For Education And Resources
AI Study: SMBs Looking For Education And Resources by Laurie Sullivan , Staff Writer @lauriesullivan, August 10, 2023 With all the work that small and medium-sized businesses (SMBs) must do in a day, it doesn’t leave much time for them to market and advertise their products and services. Google, Microsoft, Meta, X and others are trying … Continue reading AI Study: SMBs Looking For Education And Resources
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