Tag Archives: looking

Looking to Land an Executive Role? Make Sure Your Career Story Focuses on These 3 Areas

Virginia Franco — November 13, 2017 Follow @VAFrancoResumes — November 13, 2017 geralt / Pixabay Because everyone’s career stories are unique, the answer to “how to write an executive resume” is not simple. What I can say definitively is my clients hired into SVP and C-Suite roles are able to successfully convey that their experience … Continue reading Looking to Land an Executive Role? Make Sure Your Career Story Focuses on These 3 Areas

Looking for a More Reliable Way of Analyzing Your Email Campaigns?

Claudiu Murariu — October 9, 2017 — October 9, 2017 antonynjoro / Pixabay Here are 4 facts on email marketing. The vast majority of online sales companies still use transactional emails as part of their marketing efforts. Email marketing campaigns have open rates of up to 40-50% and click rates of around 10-20%. Email marketing … Continue reading Looking for a More Reliable Way of Analyzing Your Email Campaigns?

Stop Looking for Mentors: Instead, Find Strong Partnerships

Carrie Majewski — July 11, 2017 Follow @Carrie_Majewski — July 11, 2017 PublicDomainPictures / Pixabay A few years ago, I believed in the power of mentors—of scouring the land for the brightest, most passionate, exceedingly selfless mentors who could impart pearls of career wisdom. As the best-selling business books and keynoters all contend: find mentors, … Continue reading Stop Looking for Mentors: Instead, Find Strong Partnerships

Attributing affiliate value: Looking beyond consumer journey position

Columnist James Collins takes a look at how you can get the most out of your data to improve your affiliate marketing performance. James Collins on July 7, 2017   The popularity of the already well-established affiliate channel continues to grow as part of the marketing mix. US affiliate spending will total $5.37 billion in … Continue reading Attributing affiliate value: Looking beyond consumer journey position

“But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience

Denise Carney-Jones — May 5, 2017 — May 5, 2017 How many times have you heard that? The digital space offers great opportunity for tracking and measurement, but it is important to look beyond the surface. Objectives for display ads and paid search are not typically to interact with the ad itself, but to ultimately … Continue reading “But Our Click-Through Went Up 35%” – Looking Deeper at Optimizing Your Web Experience

What Email Performance Metrics Should You Be Looking Out For?

Hana LaRock — April 25, 2017 — April 25, 2017 Utilizing a marketing automation software is a great way to help reach specific goals you have for your emails. With strong email marketing campaigns that are consistently regulated, you can reach more people and learn a lot more about your audience. That being said, knowing … Continue reading What Email Performance Metrics Should You Be Looking Out For?

Looking for a Cost Effective Way to Streamline Your Employee Training Programs?

Rob Macleod — April 10, 2017 Follow @aktivmindlms— April 10, 2017 It’s no secret that corporate training departments often lack the funding and talent needed to create effective training programs. As an instructional designer, I have seen budgets slashed instructional design positions given to people that had no prior experience in building a solid curriculum. … Continue reading Looking for a Cost Effective Way to Streamline Your Employee Training Programs?