Tag Archives: LongTerm

Conversion Rate Optimization Is Not A Long-term Strategy For More Customers or Sales

Markus Linder — February 16, 2018 Follow @markuslinder — February 16, 2018 Conversion rate is traditionally accepted as a crucial measure when analyzing the success of an e-commerce site. And, as such, organizations dedicate lots of time and resources to optimizing conversion. With executives understanding that a good customer experience can have a major impact … Continue reading Conversion Rate Optimization Is Not A Long-term Strategy For More Customers or Sales

Long-Term Lift vs. Clicks: The Email Marketing Metrics That Matter Most

James Glover — August 16, 2017 Follow @coherentpath — August 16, 2017 JuralMin / Pixabay Open rates. Click throughs. Unsubscribes. Bounce rates. These metrics are all important for email marketers to track in order to measure the effectiveness of their campaigns. But if we take a step back and think about what matters most when … Continue reading Long-Term Lift vs. Clicks: The Email Marketing Metrics That Matter Most

How to implement an optimization framework for long-term attribution success

Columnist Alison Lohse offers a framework around which to structure your attribution program and stay aligned to organizational goals by strategically balancing efficiency, scale and testing. Alison Lohse on April 13, 2017     Congratulations! You made it through the early days of your attribution program. You implemented the four steps to ROI-positive marketing attribution … Continue reading How to implement an optimization framework for long-term attribution success

Saying “I Do” to Employee Engagement – It’s a Long-Term Commitment That Starts With Recruiting

by Sean Pomeroy Follow @Sean_PomeroySeptember 27, 2016 Employee engagement is a workplace concept that refers to how committed employees are to their organization’s goals and values, and how motivated they are to contribute to the organization’s success. Research has shown that highly engaged employees: Are more customer focused, more creative at work, and take less … Continue reading Saying “I Do” to Employee Engagement – It’s a Long-Term Commitment That Starts With Recruiting

8 Steps for Nurturing Longterm Relationships with your Buyers

by Katharina Cavano February 2, 2016February 2, 2016 If you’ve ever worked with people buying or selling a home, you know that a lot more goes into it than just following up on someone’s interest in a listing. You’re working towards establishing a longterm, if not lifetime, relationship with your clients. And we all know … Continue reading 8 Steps for Nurturing Longterm Relationships with your Buyers