Tag Archives: LongTerm

6 Tips: Renewing Enthusiasm in Your Long-Term Rewards Program

Juan Ortiz — March 11, 2020 When you first launch a new partner incentives program, it may be easy to generate interest amongst them. After all, the novelty, the new challenge, and the chance to earn lucrative new rewards can be a powerful trifecta for creating enthusiasm among those selling your products. In many cases, … Continue reading 6 Tips: Renewing Enthusiasm in Your Long-Term Rewards Program

Tips on Maintaining Long-Term Affiliate Relationships

Nick Veneris — November 21, 2019 Tips on maintaining long-term affiliate relationships. If you’ve already got a well-oiled affiliate marketing machine running on behalf of your business, you know that it’s one of the very best ways to promote. With a reputation for boosting conversion rates, strengthening brand awareness, and upping search rankings, it’s no … Continue reading Tips on Maintaining Long-Term Affiliate Relationships

Use Accrual Accounting For Long-Term Success

Terry Lammers — July 29, 2019 — July 29, 2019 You’re an entrepreneur who is excited about growing your small business. Maybe you’ve identified the perfect niche market designing websites for local restaurants or installing high-end home security systems. You’re passionate about your company’s services, growing your business, and polishing your brand. Your focus on … Continue reading Use Accrual Accounting For Long-Term Success

Short-Term vs. Long-Term Marketing Tactics – Which Should You Implement?

Nick Hollinger — March 7, 2019 — March 7, 2019 Determining whether to focus on short-term or long-term marketing (also known as transactional vs. relationship marketing) can be tough. However, when you’re building your marketing plan, it’s important to weigh the benefits of both forms. Commonly, marketers are drawn to short-term marketing tactics because they … Continue reading Short-Term vs. Long-Term Marketing Tactics – Which Should You Implement?

Conversion Rate Optimization Is Not A Long-term Strategy For More Customers or Sales

Markus Linder — February 16, 2018 Follow @markuslinder — February 16, 2018 Conversion rate is traditionally accepted as a crucial measure when analyzing the success of an e-commerce site. And, as such, organizations dedicate lots of time and resources to optimizing conversion. With executives understanding that a good customer experience can have a major impact … Continue reading Conversion Rate Optimization Is Not A Long-term Strategy For More Customers or Sales

Long-Term Lift vs. Clicks: The Email Marketing Metrics That Matter Most

James Glover — August 16, 2017 Follow @coherentpath — August 16, 2017 JuralMin / Pixabay Open rates. Click throughs. Unsubscribes. Bounce rates. These metrics are all important for email marketers to track in order to measure the effectiveness of their campaigns. But if we take a step back and think about what matters most when … Continue reading Long-Term Lift vs. Clicks: The Email Marketing Metrics That Matter Most