Advertisers’ Amazon Prime Day: Longer Event, Cautious Spend by Laurie Sullivan , Staff Writer @lauriesullivan, July 11, 2025 Advertisers stepped more cautiously across Amazon Prime Day, with media spend on the first two days dropping sharply, compared with last year. Independent ad agency Tinuiti notes that if the third and fourth days show stronger performance, spend … Continue reading Advertisers’ Prime Day: Longer Event, Cautious Spend
May 12, 2025 The age of answers: Why dashboards are no longer enough BY James Chester Data is everywhere, but insights are rare. I know this firsthand from years working agency-side in digital marketing and analytics for global brands—optimizing billions in media spend, tracking behaviors across platforms, and measuring every available data point across the customer … Continue reading The age of answers: Why dashboards are no longer enough
January 07, 2025 The job search is taking longer than it used to Some 7 million Americans are currently unemployed—and of those workers, 1.6 million have been looking for a new job for at least six months. BY Pavithra Mohan The past year has seen strong job growth in the U.S., with employers adding more … Continue reading The job search is taking longer than it used to
The mobile gaming ad industry has seen only modest growth in recent years, but new strategies gaining popularity among advertisers. Chris Wood on September 3, 2024 Mobile gaming ads are becoming more playable, and mobile campaigns longer and possibly more sophisticated. These are the key takeaways from a recent mobile gaming ad industry survey … Continue reading Playable ads and longer campaigns gain traction in mobile gaming
May 14, 2024 Google gives its Gemini AI chatbot a longer memory and new skills The AI advancements are powered by Google DeepMind’s Gemini Pro 1.5 model, which strikes a balance between performance and speed. BY Mark Sullivan Google showed off some new skills in its Gemini AI chatbot at Tuesday’s I/O developer event, and previewed … Continue reading Google gives its Gemini AI chatbot a longer memory and new skills
YouTube ads: Are they really getting longer? Graeme Hanna / Last Updated: Dec 15, 2023 YouTube has stated that its advert segments are getting longer, but there will be fewer of them for viewers watching on connected TVs. The information was provided in a Google Announcement that revealed it has been the most-watched content streaming … Continue reading YouTube ads: Are they really getting longer?
Telegram Stories arrive for paid Premium users Steve Dent @stevetdent Telegram’s new Stories feature is here as promised, but it’s only available to Premium users for now, the company said in a Tweet. Last month, CEO Pavel Durov revealed the upcoming feature that offers more granular control than Stories on other apps, letting … Continue reading Telegram Stories are no longer limited to paid users
Google is laying off 12,000 employees Steve Dent|@stevetdent Google parent Alphabet is cutting around 12,000 jobs, or around six percent of its global workforce, it wrote in a company-wide email sent to employees. CEO Sundar Pichai said that he was “deeply sorry” to workers that will be let go and that it was a … Continue reading Google is no longer building its own augmented reality glasses
By Mark Wilson After nearly 20 years of work, Apple has revealed its AR/VR headset, the $3,500 Vision Pro. It’s impressive in many of the ways you might expect. The industrial design is refined—the front is a single curved piece of glass, and touches like a digital crown allow the user to seamlessly transition … Continue reading Apple is no longer a design-led company
Why Performance Media No Longer Works by Bill Durrant , June 17, 2022 It used to be that as an advertiser, you could scale your business and succeed using just Google and Facebook (and eventually Amazon). You could track the most recent sources and behavior of all your conversions and understand who your customers were … Continue reading Why Performance Media No Longer Works
