Tag Archives: location’

Google Bard Now Can Use Device’s Precise Location For Local Results

Google Bard Now Can Use Device’s Precise Location For Local Results by Laurie Sullivan , Staff Writer @lauriesullivan, June 2, 2023 Google Bard’s recent updates now can use a device’s “precise” location to serve up more relevant local results to questions through location settings. Granting Bard access to a device’s exact location will give the user … Continue reading Google Bard Now Can Use Device’s Precise Location For Local Results →

Why we care about location marketing

Local Marketing Automation

Location-based marketing is effective for brands with physical locations. Here’s how to leverage the strategy. Johanna Marmon on February 17, 2023 What if you could tailor marketing messages at the granular level, based on where your consumers are, in real time? For example, by sending an opted-in text message to offer a discount on a … Continue reading Why we care about location marketing →

Location Data Key To Improved Customer Experience

Location Data

data Location Data Key To Improved Customer Experience by Todd Wasserman , October 19, 2022 Location data is integral to improving the customer experience, but most firms aren’t leveraging location data enterprise-wide, and face many challenges fleshing out the potential that location technology offers, according to a new report by Forrester commissioned by location technology … Continue reading Location Data Key To Improved Customer Experience →

Mobile Location Data Fuels Mass Surveillance By Police, Watchdog Reports

Location Marketing

Mobile Location Data Fuels Mass Surveillance By Police, Watchdog Reports by Wendy Davis , Staff Writer @wendyndavis, September 1, 2022 Earlier this month, Federal Trade Commission member Alvaro Bedoya spoke of a “large, unregulated market” for location data. “In 2022, our geolocation technology is not under control,” he warned. The digital rights group Electronic Frontier Foundation … Continue reading Mobile Location Data Fuels Mass Surveillance By Police, Watchdog Reports →

How location data helps marketers acquire new customers and expand campaigns

Customer Acquisition

Marketers can use location data to find new customer insights and improve ROI. Chris Wood on August 22, 2022 Marketers continue to use location-based data to boost campaigns and customer acquisition in retail and other industries. Even though many consumers buy products and services online through e-commerce channels, they also like to get out and … Continue reading How location data helps marketers acquire new customers and expand campaigns →

Twitter Launches Location Spotlight, Builds Business Directory Into Platform

Twitter Tools

Twitter Launches Location Spotlight, Builds Business Directory Into Platform by Laurie Sullivan @lauriesullivan, August 4, 2022 Local businesses with a Twitter presence may now have a good reason to set up a Professional Account. The company on Thursday announced a feature called Location Spotlight that puts business information like physical location at the top of the … Continue reading Twitter Launches Location Spotlight, Builds Business Directory Into Platform →