Tag Archives: Local

How to Advertise Your Local Business Online

Connor Neshcov June 29, 2021 Do you own or operate a local business? If so, there’s no doubt that you have felt the impact of COVID-19 on your customers’ purchasing habits. More and more, it’s absolutely clear that local businesses need to take full advantage of the digital landscape to promote themselves and keep up … Continue reading How to Advertise Your Local Business Online →

What Is Local SEO?

SEO Local

Jody Pellerin June 25, 2021 Local businesses rely on word of mouth and walk-in traffic to succeed. These days, word of mouth has moved online. It is indexed by a search engine and served up whenever a potential visitor looks for a topic connected to that business. A business that wants to appear at the … Continue reading What Is Local SEO? →

The Anatomy of a Local Landing Page [Infographic]

Website Landing Pages

Brian Wallace June 16, 2021 If you own a business and you want to catch the attention of consumers in your area, then your local landing page is of paramount importance. A local landing page is a standalone web page created for a specific business location. It allows you to link each landing page to … Continue reading The Anatomy of a Local Landing Page [Infographic] →

Search Engine People Announced as a 2021 National and Local Excellence Award Winner by UpCity!

Search Strategies

Ruhi Van Andel | May 31st, 2021 For more than a decade, UpCity’s mission has been—and continues to be—to help businesses find B2B service providers they can trust. The UpCity Recommendability Rating was developed to determine a service provider’s credibility and recommendability, giving UpCity the confidence to recommend them to the more than 1.5 million … Continue reading Search Engine People Announced as a 2021 National and Local Excellence Award Winner by UpCity! →

7 Things That Could be Hurting Your [Local] Search Engine Ranking: And What to Do About It

Local Search

David Hunter April 30, 2021 If this past year has taught business owners anything, it is that search engine optimization (SEO) is a big deal. Perhaps more so, too, for local businesses. SEO is a great way to get more revenue at little to no cost, which makes it appealing to local businesses who may … Continue reading 7 Things That Could be Hurting Your [Local] Search Engine Ranking: And What to Do About It →

Optimize Your Local Listing with the Google My Business Q&A Feature

Local Business Listing

David Hunter April 8, 2021 In the golden age of local search strategy, business owners and digital marketers alike are looking for ways to get ahead of the competition and engage with customers in new and unique ways. Unbeknownst to many, one of the most influential tools of engagement is hiding in plain sight on … Continue reading Optimize Your Local Listing with the Google My Business Q&A Feature →

Get with Google Local Services Ads: Are You Ready to Enhance Your Digital Marketing Strategy?

Google Advertisement

David Hunter March 8, 2021 When searchers turn to Google to find professional service providers (plumbers, lawyers, locksmiths, etc.), they don’t have time to browse. These users need services now. If you’re a local business providing these or other services, it’s time to recognize this and get with the program by giving customers a nearly-effortless … Continue reading Get with Google Local Services Ads: Are You Ready to Enhance Your Digital Marketing Strategy? →

Improve Your Local Business Ranking In 2021: 10 Tips For Making the Most of Local SEO

Local Business Ranking

Peter Jobes February 10, 2021 Many businesses have closed due to the pandemic during an unprecedented year and time. This has pushed an initiative to get shoppers to shop small and local in 2021. The effects of 2020 have seen many large businesses like John Lewis close some of their stores, and other companies have … Continue reading Improve Your Local Business Ranking In 2021: 10 Tips For Making the Most of Local SEO →

Local Inventory Ads – Setup and Best Practice

Inventory Advertisement

Matt McCullough January 21, 2021 Local inventory ads are one of the best features in Google Ads for turning online searches into in-store visits. This ad format is designed to connect your business with local, high-intent searchers who are looking to find specific items, in-stock and in the nearby area, so they can make the … Continue reading Local Inventory Ads – Setup and Best Practice →

Local SEO: Top 10 Effective Targeted Advertising for your Local Business

SEO Local

Aashish Sharma January 13, 2021 Advertising is the cornerstone of making yourself known and acquiring new customers. Many methods of prospecting and even marketing exist. It is interesting to look at local advertisements that can be targeted to a given city. Benefits of Targeted Advertising It is irrelevant to try to target everyone in a … Continue reading Local SEO: Top 10 Effective Targeted Advertising for your Local Business →