by Andrew Gazdecki May 5, 2016 Follow @biznessappsMay 5, 2016 Small business marketing is tough—especially on a shoestring budget—so developing a community outreach program is an excellent way to gain local traction and up visibility without a huge investment. Here are three low-cost community outreach strategies that add real value to your marketing campaign and … Continue reading 3 Ways Businesses Can Profit from Local Outreach
by Jeff Millett April 30, 2016 Follow @jefftheseowhizApril 30, 2016 The idea that business directories are obsolete is shortsighted. Just because you have a killer website and a brilliant social media strategy doesn’t mean you can afford to overlook one of the easiest ways to improve your online visibility. Business directories are an integral part … Continue reading These 3 Business Directories Are An Integral Part of Your Local SEO Strategy
by Kate Nolen April 28, 2016April 28, 2016 Creating an SEO strategy for your business can be a daunting task. There are so many components and moving parts, so how do you know where to begin? Before you try to start tackling SEO, it’s important to keep this in mind: You don’t have to compete … Continue reading Your Local SEO Checklist
by Pam Aungst April 25, 2016 Follow @PamAnnMarketingApril 25, 2016 It has been an eventful time in search these past few weeks. Recently we learned Google made some pretty significant changes to how it ranks content locally, and Yahoo made headlines when it revealed its list of the top search trends for Spring 2016. Full … Continue reading Google Shakes Up Local Search, + Top Search Trends for Spring
by Ashwin Ramesh April 16, 2016 Follow @ashwin_rameshApril 16, 2016 Many search engine results consist of geographic and local search results. A recent study indicated that nearly 80% of local searches carried out on mobiles resulted in a sale, followed by 64% on a tablet and 61% on a PC / laptop. Therefore, analyzing, strategizing … Continue reading Local SEO Tools to Get Your Business Noticed
by Randy Milanovic April 14, 2016 Follow @kayak360April 14, 2016 Not long ago, I posted a piece of unconventional advice: that you shouldn’t necessarily assume every small or local business needs search engine optimization. Despite what a lot of “experts” will tell you, there are some times when it just doesn’t make sense to devote … Continue reading What Do Local Buyers Want From Your Website?
by Scott Barnett April 7, 2016 Follow @scottabarnettApril 7, 2016 I recently read an esoteric but interesting article about a Google patent that was filed last year. This patent allows them to identify when a new business opens in a community. Among other things, they look for patterns of a larger than usual number of … Continue reading Promoting New Business Openings in Local Communities
by John Caiozzo April 5, 2016 Follow @johncaiozzoApril 5, 2016 Relevance, Distance, and Prominence Google has further elaborated on their three main local ranking factors – Relevance, Distance, and Prominence. In regards to relevance, Google wants to provide the best user experience possible, so they will prefer the listing which best matches user intent. When … Continue reading Google Updates Local Ranking Factors and Search Quality Rating Guidelines
by Personal Branding Blog April 5, 2016April 5, 2016 Locally owned small businesses offer their communities various, undeniable benefits when compared to the large chains and super stores, as you know. Your business likely puts some of its profits right back into your community, too – you generate jobs and tend to provide better wages, … Continue reading 3 Ways to Promote Your Local Business and Personal Brand Through Community Programs
by Derek Iwasiuk April 3, 2016 Follow @DiwasiukApril 3, 2016 There is a lot about search engine optimization (SEO) for you to learn. Many people read articles online about SEO and they feel like they have become professionals in the field. Well, this is a feeling someone gets when they have understood something extensively. You … Continue reading Make the Most of Your Local SEO Campaign
