Exploring new opportunities to integrate social media into your local brand’s SEO strategy? Columnist Lydia Jorden reviews how to elevate your local search presence using Snapchat and Quora. Lydia Jorden on March 28, 2016 The challenge in an integrated search and social strategy is leveraging popular social platforms to increase website positioning on search engines. Using social media to … Continue reading Leveraging social media for local SEO
Penguin caused many in the local SEO world to become wary of link building, but there are still plenty of white-hat methods to garner links to local businesses. Columnist Will Scott explores three such tactics. Will Scott on March 28, 2016 I have a confession to make: Penguin scared the daylights out of me. I hope … Continue reading 3 practical local link building ideas that will cure your Penguinitis
Columnist Garrett French explains how local businesses can improve their online visibility by becoming a part of the local ecosystem, both online and off. Garrett French on March 23, 2016 If you’re just in Yelp or the Yellow Pages, you’re not truly “local” yet. You’re missing out on audiences native to a particular city. … Continue reading Local marketing: What is the true local web?
By Bernadette Coleman March 23rd, 2016 When it comes to local SEO, creative local content is one of the best tools to get people engaged with a brand or business. A business’s content marketing strategy should include the consistent production of various types of local-focused content. Appearing in organic local search results is a direct product … Continue reading Unlocking The Power Of Local Content To Drive Engagement And Increase Revenue
Looking to purchase local SEO services, but wondering about the value of different tiers of service? Columnist Jenny Foster breaks it down. Jenny Foster on March 22, 2016 at 12:00 pm A question I’m often asked in the world of marketing is, “Why do local SEO campaigns vary so greatly in cost?” I see three clear … Continue reading Why costs for local marketing campaigns vary
by Priya Florence Shah March 21, 2016 Follow @PriyaFlorenceMarch 21, 2016 In the process of providing social media services to a number of local businesses, I have found one strategy that works brilliantly – Facebook Advertising. While social media marketing generally takes time to produce results, and does so slowly at best, Facebook’s local business … Continue reading 6 Reasons Why Your Local Business Can’t Ignore Facebook Advertising
Are you making the most of offline advertising to complement your local SEO efforts? Columnist Marcus Miller explains the benefits of connecting your digital and physical marketing. Marcus Miller on March 21, 2016 It’s not easy marketing a local business in 2016. We live in a hyper-competitive environment. Petrol stations sell groceries, and grocery stores … Continue reading Local SEO beyond the browser
by Jack Cornwall March 10, 2016 Follow @JackDCornwallMarch 10, 2016 If you are a local business, it used to be very difficult to compete with the large chains. This is for a few reasons. Until a few years ago Google didn’t quite integrate their map functions with the users IP. Meaning if I searched for … Continue reading How to Get in Front of Your Customers for Local Businesses Wanting an Online Presence
by David Leonhardt March 10, 2016 Follow @amabaieMarch 10, 2016 There is a huge difference between the needs of an online company targeting a global audience and a local company seeking local customers online. The global company can operate from a basement or a barn, and can cast a huge net to capture anybody online. … Continue reading Thinking Local for SEO and Social
by Al Gomez March 10, 2016March 10, 2016 In light of upcoming U.S. presidential elections, search engine giant Google has created new features to make it easier for users to stay in touch with their favorite candidates. There’s no official name for it, but they look a lot like cards that contain the most recent … Continue reading Google’s Experimental Podium on Select Local Businesses
