It’s hard to imagine a world without local search. Columnist Lydia Jorden delves into four different industries that must optimize for local search, paired with a specific strategy to help optimize for streamlined customer searches. Does your local search strategy encompass these techniques? Lydia Jorden on July 18, 2016 at 1:30 pm Nuclear meltdowns, an … Continue reading 4 reasons the world would end at the demise of local SEO
Columnist Marcus Miller shares tips, advice and an infographic on creating highly optimized, high-converting landing pages for local SEO. Marcus Miller on July 11, 2016 We work with hundreds of local businesses — from hyperlocal, single-location businesses to nationwide, multi-location companies — at the company I run, Bowler Hat. One pattern we often see is … Continue reading The perfect local SEO landing page
by Laurie Sullivan, Staff Writer @lauriesullivan, (July 08, 2016) Prioritizing local search engine optimization has become increasingly challenging. Marketers must worry not only about traditional SEO, but also traditional local signals like Google My Business, citations and reviews, according to a recent study. For the 2016 Local SEO Ranking factors, the Local SEO Guide analyzes … Continue reading How To Tip Local SEO In Your Favor To Improve Rankings
Columnist Megan Hannay reveals four ways to step up your local marketing strategy and find target customers in target regions. Megan Hannay on July 6, 2016 Local marketing campaigns can feel like endless rounds of “Where’s Waldo?” — getting granular on the beach, in the mountains, at the circus and so on, leading to blurry … Continue reading 4 digital marketing tactics for local reach
What are business attributes, and why should local businesses care? Columnist Adam Dorfman explores. Adam Dorfman on June 29, 2016 When checking into places on Google Maps, you may have noticed that Google prompts you to volunteer information about the place you’re visiting. For instance, if you check into a restaurant, you might be … Continue reading Why Google is mining local business attributes
by Matt McKeon June 25, 2016June 25, 2016 How can small and big business work together to build strong communities and profits? Small businesses form a vital part of the American economy and market. In December 2015, businesses with under 50 employees created 93,000 jobs in the US, making them an important source of post-recession … Continue reading Using Strategic Business Partners to Build Local Business
by Al Gomez June 25, 2016June 25, 2016 Whether you’re a corporate CEO or a small business owner, you’ve probably heard how beneficial blogging is for your enterprise. It’s not only a great content marketing strategy, it’s also a neat way to let your target audience know what’s going on in your company. From updates … Continue reading 4 Blogging Alternatives for Small Local Businesses
by Avinash Nair June 24, 2016June 24, 2016 First of all, let me apologize for the slightly misleading title. There is a world of difference in local SEO for franchises, e-commerce SEO or paid SEO for that matter. From creating different types of landing pages to finding niche keywords that are relevant, a lot of … Continue reading Franchise SEO: How to Take Local SEO to Multiple Locations
by Tim Capper June 23, 2016 Follow @GuideTwitJune 23, 2016 (June 30, 2016) at SMX Advanced, Google announced that they will start showing an Ad within the Local Pack. This will reduce the local pack from three to two positions, making an already difficult ranking proposition even tougher for local businesses. Last year ( 6th … Continue reading Appearing in Google’s Local Pack Just Got Tougher
by Emily Carter June 22, 2016 Follow @grassrootsincJune 22, 2016 In the summer of 2015, Google updated their “local pack” results to only include three businesses. If you’re unfamiliar with “local pack” results, it reflects the number of company listings that are displayed in the results section when you type something such as “marketing companies … Continue reading How to Improve Local Search Ranking in 2016
