Tag Archives: Local

Better Targeting Driving Accelerated Local Spend By National Advertisers

by Karlene Lukovitz, Staff Writer @KLmarketdaily, January 27, 2017 Enhanced targeting capabilities are driving accelerated investment by national marketers in local media, according to BIA/Kelsey analysts’ local marketing and media predictions for 2017. National advertisers are already the largest investors in local media, compared to either small and medium-sized businesses (SMBs), or regional … Continue reading Better Targeting Driving Accelerated Local Spend By National Advertisers →

6 Local SEO Tips For A Place Right Below The Google Map

SEO Local

Govind Agarwal — January 20, 2017 Follow @submitedge— January 20, 2017 Let’s look at what Google has done in 2015. Say you type “best florists” in the search bar, listings to your query will come in the following fashion: First, you will see ads of businesses that paid Google to list their links at the … Continue reading 6 Local SEO Tips For A Place Right Below The Google Map →

Basic Tactics Needed To Survive Local SEO In 2017

SEO Local

Matthew Boley — January 21, 2017 Follow @https://twitter.com/MarketingOfA— January 21, 2017 “If it ain’t broke, don’t fix it.” This is the mantra adopted by many companies when it comes to their online marketing strategy and the content of their website. From their perspective, a website that has contributed to the growth of their business by … Continue reading Basic Tactics Needed To Survive Local SEO In 2017 →

Top Reasons Your Local Search Listings Can Get Suspended By Google

Google Penalties

John Stone — January 19, 2017 — January 19, 2017 Google My Business is an excellent way to make your local business visible to a wide array of customers and what’s more important – it’s free. However, this particular service is accompanied by quite an extensive list of guidelines that many people only skim, if … Continue reading Top Reasons Your Local Search Listings Can Get Suspended By Google →

The importance of local authenticity

Authenticity

When deciding which local businesses to patronize, consumers choose ones they know and trust. Columnist Brian Smith shares tips for marketers looking to help their businesses cultivate a strong image within their local communities. Brian Smith on January 9, 2017 Welcome to the post-truth world. A world of fake news and faulty Facebook metrics. … Continue reading The importance of local authenticity →

10 Reasons Why a Local Small Business Needs SEO

SEO Local

Lamar Hull — January 6, 2017 Follow @lamarhull20— January 6, 2017 Search Engine Optimization (SEO) is what can increase the likelihood of consumers finding your small business’s website via Bing, Google, and other major search engines. If a potential customer is using a search engine to find what they need online, SEO will ensure that … Continue reading 10 Reasons Why a Local Small Business Needs SEO →

The fake information epidemic and how it will hurt local search in 2017

SEO Trends

Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it. Wesley Young on January 4, 2017 Fake news and its influence on the election dominated … Continue reading The fake information epidemic and how it will hurt local search in 2017 →

Local SEO is about so much more than tools

SEO Local

Tools can help us do our jobs more efficiently, but columnist Greg Gifford reminds us that they aren’t meant to do our jobs for us. Greg Gifford on January 4, 2017 Welcome to my first Local SEO column of the year on Search Engine Land! While most other sites are publishing roundups or predictions … Continue reading Local SEO is about so much more than tools →

Don’t just appeal to a local searcher’s wants or needs, focus on the journey

Business Development

You’ve probably heard sayings like, “Life’s about the journey, not the destination,” but have you thought about putting this philosophy to work in local search? Columnist Lydia Jorden explains how to optimize for this trend. Lydia Jorden on January 3, 2017 Millennial travelers have been yearning for genuine, local experiences that deliver a special … Continue reading Don’t just appeal to a local searcher’s wants or needs, focus on the journey →

Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs

Marketing Guide

Columnist Megan Hannay takes a look at four big national brands that are taking advantage of local sponsorships and partnerships to connect with customers and communities. Megan Hannay on December 30, 2016 Largely thanks to display ads, social media, your mobile phone and so on, local marketing is no longer a fragmented, piecemeal space. But … Continue reading Being the brand local customers ‘know’: Brands share hows and whys of local marketing programs →