Sponsoring Cannes or the Boston Marathon might not be in your budget, but columnist Megan Hannay outlines a bevy of other local sponsorship opportunities to help grow your local marketing efforts. Megan Hannay on September 6, 2017 One of the most intimidating components of local, grassroots marketing is its variability. Whether you’re a local, … Continue reading Scale local by thinking vertically: 75 ways to orient a local campaign
The company is making its local search data available to brands and enterprises for targeting via exchanges. Greg Sterling on September 1, 2017 Roughly two years ago, Yelp phased out its display ad unit for national advertisers. Earlier this week, the company introduced a new data-driven ad product for that same segment: Yelp Local … Continue reading Yelp introduces custom (local) audiences for national advertisers
How can brick-and-mortar stores improve the online experience for both users and search engines? Columnist Tony Edward says the key lies in strong local landing pages. Tony Edward on August 22, 2017 If you’re a business which has brick-and-mortar store locations, you may know that having a local search strategy is crucial to your … Continue reading Optimized store landing pages: An important part of local search strategy
On-demand delivery services are making local businesses nervous, but columnist Brian Smith explains why this new shift in consumer behavior should be seen as an opportunity to grow. Brian Smith on July 31, 2017 As a digital marketer, you have to stay on your toes. It sometimes feels like new market disruptions have become … Continue reading How local businesses can turn the threat of on-demand deliveries to their own advantage
Pam Aungst — July 28, 2017 Follow @PamAnnMarketing — July 28, 2017 When it comes to ranking in local search, there’s a lot a site owner can do to send signals to Google about where their site should be ranked most prominently. Google’s machine learning algorithms work hard to determine where a business is located … Continue reading Local Search Optimization: How to Improve Your Local Google Search Rankings
By Bernadette Coleman July 26th, 2017 Although potential customers are already looking for local businesses online – and there are billions of Google searches each month – they’re unlikely to discover these nearby stores that do not have a solid local presence management strategy in place. So, what’s a local business to do? To … Continue reading 6 High Impact Ways To Enhance Local Business Visibility Online
Kaitlyn Hammond — July 22, 2017 — July 22, 2017 StartupStockPhotos / Pixabay Nothing is more disheartening to owners than an empty store, a phone that doesn’t ring, or a website with few visitors. You know you could make sales if only more customers would visit. Well, don’t sulk, get creative. Here are a few … Continue reading Creative Ways to Attract Local Customers to Your Small Business
John Lincoln — July 19, 2017 Follow @johnelincoln — July 19, 2017 Simon / Pixabay If you’d like to promote your local business online by posting directly to Google’s search results, you can do that with Posts on Google. Google experimented with allowing people to post to Google Search and Maps before. Until now, though, … Continue reading Here’s How Your Local Business Can Post Directly to Google’s Search Results
Looking to build links for your local business? In this helpful how-to piece, columnist Greg Gifford outlines his process for finding and acquiring local links. Greg Gifford on July 18, 2017 Summer conference season is in full swing, and this month I’m stepping off Greg’s Soapbox to share some in-depth knowledge. With the release … Continue reading An easy quarterly plan for local link building
How worried should brick-and-mortar businesses be about companies like Amazon? Columnist Adam Dorfman weighs in with some thoughts on how local players can stay competitive. Adam Dorfman on July 18, 2017 Is there any business that Amazon can’t disrupt? In recent weeks, I’ve seen Amazon entering businesses ranging from home furnishings to banana distribution … Continue reading Three ways local businesses can survive the on-demand threat
