Tag Archives: Local

5 Strategies to Improve Local SEO in 2018

Joydeep Bhattacharya — October 31, 2017 Follow @seoforu— October 31, 2017 Local SEO competition is heating up. 2018 is the year for you to really raise your local SEO game to enjoy the sweet fruits of high visibility for local searches on Google. Here are 5 strategies you can trust. 1- Capture Your Space on … Continue reading 5 Strategies to Improve Local SEO in 2018 →

Local SEO for service-area businesses requires a lot of servicing

SEO Local

What does it take to get noticed as a service-area business? Columnist Andrew Shotland explains some of the challenges facing these businesses and offers tips for how to approach your local SEO efforts. Andrew Shotland on October 30, 2017 Today, let’s talk service-area businesses (SABs) and local SEO. Because every time I talk to … Continue reading Local SEO for service-area businesses requires a lot of servicing →

Mastering Facebook Advertising for Local Businesses

Facebook Advertisement

Ali J. Taylor — October 25, 2017 Follow @BelMarketingDS — October 25, 2017 mohamed1982eg / Pixabay Welcome to Facebook advertising, home of the lowest cost per 1,000 impressions in the history of the entire advertising world (AdEspresso, 2016). The world really is your oyster when you’re advertising on Facebook. With each person building their own … Continue reading Mastering Facebook Advertising for Local Businesses →

Markets with home service ads: Service-area businesses are coming back to the local results

Advertisement Industry

There’s good news and there’s bad news in the local service-area business space. Contributor Joy Hawkins brings us up to date. Joy Hawkins on October 13, 2017 After my column about Home Service Ads came out last week, I got a message from Google with some great news. They told me two things: Google … Continue reading Markets with home service ads: Service-area businesses are coming back to the local results →

Facebook Ads vs. Google Adwords: Which Is Better for Local Business?

Facebook Advertisement

Ali J. Taylor — October 11, 2017 Follow @BelMarketingDS — October 11, 2017 StockSnap / Pixabay No matter how much money you have in your budget for social media marketing, maximizing your advertising spend is your primary goal. Choosing the best channel to focus your marketing dollars can mean the difference between an effective campaign … Continue reading Facebook Ads vs. Google Adwords: Which Is Better for Local Business? →

Navigating The Local Search Ecosystem To Yield Results

Search Strategies

By Bernadette Coleman October 11th, 2017 The Local Search Ecosystem is made up of many different sources including data aggregators like InfoGroup, review sites like Yelp, social media platforms such as Facebook and Foursquare, geo and vertical directories (think SuperPages, DexKnows, FindLaw), GPS mapping solutions (e.g. Garmin, Here), and of course, search engines like … Continue reading Navigating The Local Search Ecosystem To Yield Results →

6 ways IoT will make local search for SMBs scalable

IOT

Don’t turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys. Wesley Young on October 10, 2017 In an age of artificial intelligence (AI), the Internet of Things (IoT) may seem like … Continue reading 6 ways IoT will make local search for SMBs scalable →

Local SEO: 7 Google My Business questions asked and answered

SEO Local

At first glance, Google’s offering for local businesses might appear fairly simple. But questions inevitably arise. Contributor Sherry Bonelli explains the nuances and offers answers. Sherry Bonelli on October 9, 2017 Consumers are increasingly searching online for shops, grocery stores, restaurants, car dealers, realtors and other businesses in their local area. Not surprisingly, four out … Continue reading Local SEO: 7 Google My Business questions asked and answered →

7 Sales Tips for Success at Local Farmers Markets and Festivals

Sales Techniques

Serenity Gibbons — September 24, 2017 — September 24, 2017 Pexels / Pixabay Small businesses are always looking for ways to increase revenue and grow profits. One method a lot of companies are turning to is local farmer’s markets and festivals, which are popular all over the country. If you’re interested in pursuing these “pop-up” … Continue reading 7 Sales Tips for Success at Local Farmers Markets and Festivals →

Local SEO: How Restaurants Can Rank on Page 1 of Google Without a Website

SEO Ranking

Nital Shah — September 14, 2017 Follow @Nital_Octos — September 14, 2017 iStock Is your restaurant leveraging digital channels to get more customers? Getting customers in an industry as competitive as the restaurant business comes with a number of unique challenges. One of these challenges is the growing expectation of consumers being able to access … Continue reading Local SEO: How Restaurants Can Rank on Page 1 of Google Without a Website →