By Joydeep Bhattacharya July 11th, 2017 Businesses are trying to outdo each other in various ways and ensure their name gets listed at the top. This is how a typical Google search result page looks like when you are searching with a local key phrase like “cosmetic dentistry austin tx”: Have a look at the number … Continue reading How To Do Local SEO Competition Research
Alice Oh — June 30, 2017 — June 30, 2017 The world of SEO is constantly changing, taking marketers on an unpredictable roller coaster that seems to have no end – and one major pit stop that’s taken the limelight is local SEO. Local SEO entails optimizing your business to successfully generate traffic from local … Continue reading 5 Essential Tools to Help Businesses Dominate Local SEO
Louisa Karam — June 29, 2017 — June 29, 2017 AOMSIN / Pixabay Are you looking for a hyperlocal way to target new and potential customers for your business? Geofencing is an effective way to reach smartphone users when they’re near your business (or your competitor’s business) through location-based mobile ads. If you’re ready to … Continue reading 3 Tips to Get Your Local Business Started with Geofencing
Stephanie Heitman — June 28, 2017 Follow @stephheitman — June 28, 2017 meineresterampe / Pixabay Whether you live in an area with a number of tourists or you’re just looking to attract more new customers this season, updating and managing your local listings is an easy way to make sure your business is visible online. … Continue reading 3 Ways to Entice Tourists to Your Local Business this Summer with Listings
Shell Harris — June 25, 2017 Follow @shellharris — June 25, 2017 70154 / Pixabay Finding potential customers is a demanding process for small businesses. Gone are the days of paying for a Yellow Pages advertisement and forgetting about it. Citation sites and online business directories have replaced those golden tomes. The more online exposure … Continue reading 26 Free Online Directories to List Your Local Business
Columnist Wesley Young looks at recent improvements Facebook has made — and functionality being tested — that may position the social media giant to compete with Google in the area of local search. Wesley Young on June 20, 2017 The race to steal market share from Google in local search has been futile. Google … Continue reading 7 changes by Facebook that make it a real local search player
5 Offline Local Business Factors That Surface In Online Reputation: Part I by Miriam Ellis , Op-Ed Contributor, June 12, 2017 Consumer sentiment counts. Look up almost any local business by name on Google and the results that rank highly and feature reviews make it apparent that the offline world is where local reputations are … Continue reading 5 Offline Local Business Factors That Surface In Online Reputation: Part I
Justin Wong — June 2, 2017 Follow @Curvecomms— June 2, 2017 pixelcreatures / Pixabay In today’s marketplace, with more and more consumers using smartphones to find the products and services they need, a strong web presence that is optimized for search engines is essential for any business. Through search engines, the internet provides businesses with … Continue reading A Beginner’s Guide to Local SEO Strategies for Small Business
Developing content for your local business website is clearly important for search engine optimization, but that doesn’t mean that more content is always better. Columnist Greg Gifford explains and suggests an alternative strategy. Greg Gifford on May 23, 2017 I’ve been spending a lot of time on the road, speaking at conferences and talking … Continue reading Stop overloading your Local SEO content!
Wesley Young on May 23, 2017 Why are we still having this discussion? Because data show that a surprising number of businesses still don’t have a website. Surveys from as recently as October 2016 find that close to half of all small businesses don’t have a website, and it’s not just solo work-from-home moonlighters, … Continue reading 5 reasons why websites still matter to local search in 2017
