Google Local Services Finds Leads From Partners Building Automated Ad Platforms by Laurie Sullivan @lauriesullivan, January 26, 2018 Needls will launch an advertising and marketing campaign in the next 30 to 60 days to promote a self-service platform that supports advertising for small businesses on Local Services by Google. The ads, with the label “Google … Continue reading Google Local Services Finds Leads From Partners Building Automated Ad Platforms
Columnist Jamie Pitman shares insights about the state of the local search industry from BrightLocal’s Local Search Industry Survey. Jamie Pitman on January 25, 2018 The local search landscape is a constantly evolving beast, regularly changing at the whim of Google My Business and, more and more these days, reliant on consumer reviews. As … Continue reading Local search industry optimistic about 2018 — but less likely to hire
Measuring reach for local events and nonprofits can be challenging. Columnist Megan Hannay dives into metrics such as social media following and event attendees to get a better grasp of the whole picture. Megan Hannay on January 24, 2018 Local events and nonprofits are a fragmented channel. Each metro area has its own fingerprint, which … Continue reading Reach score: A suggested standard for local marketing
Ryan Eldridge — December 30, 2017 — December 30, 2017 Think back to your last purchase. Did you open up Google and look for suggestions of where to shop or eat? If you’re like most people, you probably did. You likely took the time to assess and evaluate the choices Google provided you. Previous customer … Continue reading How To Make Use of Reviews to Dominate Local Search Results
When you’re a multilocation enterprise, curating local sponsorships can be tricky. Columnist Megan Hannay discusses ways to contribute locally using a centralized strategy. Megan Hannay on December 27, 2017 To enterprise brand managers, “sponsorships” may mean contracts with professional sports teams or national radio shows. But local nonprofits and events are the 99 percent … Continue reading A tale of two GoFundMe’s: Why centralized local sponsorship campaigns matter for multilocation brands
Sherry Bonelli on December 12, 2017 Local SEO is competitive and fierce. With more and more local businesses vying for the Google local three-pack — and ads and online directories occupying a large percentage of the remaining SERP real estate — your local SEO strategy has to be aggressive. So, what can you do … Continue reading 5 local search tactics your competitors probably aren’t using
Dalton Grant — November 28, 2017 — November 28, 2017 Pixabay If you’re a business with multiple physical store locations, it can be hard to know where to start your SEO efforts. You want to make sure people know where you are and how to find you, but you don’t know how to keep everything … Continue reading How to Optimize Store Landing Pages for Local SEO
Multilocation businesses face some unique challenges in today’s local search landscape, but columnist Thomas Stern believes they can succeed by finding the right balance between centralized data management and localized content production. Thomas Stern on November 9, 2017 Local SEO drives customer actions for businesses of every size, from local mom-and-pop shops to large … Continue reading Local SEO: Driving customer actions for enterprise-level brands
As organic search becomes ever more targeted, SEO is evolving in ways that require more customization. Wesley Young explores a recent study on ranking factors and provides 8 practical takeaways to boost search rank. Wesley Young on November 7, 2017 SEO for local business has gone through a number of changes. First, local businesses … Continue reading SEO ranking factors for 4 business verticals and what they mean for local businesses
Whether you’re working with a small budget or at scale, columnist Megan Hannay says local events sponsorship can be a boon for marketers, particularly when you use seasonality to your advantage. Megan Hannay on November 1, 2017 There’s no universal tool for finding local events. Many a startup has tried and failed, and now, … Continue reading How to scale local events
