Tag Archives: lists

AdWords vs. Analytics: Building the Best Remarketing Lists for eCommerce

Nicole Blanckenberg — July 21, 2018 Follow @https://twitter.com/NicoleBlancken — July 21, 2018 It’s no secret that Google remarketing ads are a powerful and necessary addition to the ultimate multi-channel eCommerce marketing strategy. Allowing you to push first-time traffic further up your sales funnel and turn one-time shoppers into repeat buyers, it all starts with building … Continue reading AdWords vs. Analytics: Building the Best Remarketing Lists for eCommerce

Ad, Marketing Companies Rate High In Glassdoor’s Top CEO Lists

Ad, Marketing Companies Rate High In Glassdoor’s Top CEO Lists by Laurie Sullivan  @lauriesullivan, June 20, 2018 Glassdoor released its Employees’ Choice Awards late Tuesday night, naming the top CEOs for 2018 based on input from employees who elected to anonymously submit a company review. The Glassdoor 2018 Employees’ Choice Awards for the Top CEOs … Continue reading Ad, Marketing Companies Rate High In Glassdoor’s Top CEO Lists

Email Lists: Why Organic Lists Are Better Than Purchased Lists

Julie Chomiak — July 10, 2017 — July 10, 2017 naturalpastels / Pixabay As you’re building your small business, promoting your products and services through email marketing campaigns is an excellent way to establish brand awareness and acquire new leads. When you’re just starting out, though, it can be tempting to purchase a list of … Continue reading Email Lists: Why Organic Lists Are Better Than Purchased Lists

Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists

Facebook will provide advertisers with lists of publishers on whose sites, apps, Instant Articles and native Facebook videos their ads may appear. Tim Peterson on June 14, 2017   Buying ads from Facebook doesn’t always mean those ads will run on Facebook. They could appear across Facebook’s Audience Network of third-party apps and sites. Even … Continue reading Facebook addresses Audience Network, mid-roll ad transparency problem with publisher lists

3 reasons why customer identity should top retailers’ 2017 holiday wish lists

Retailers, are you prepared for the holiday season? Columnist Mike Sands notes that this year, customer identity will be critical for engaging holiday shoppers with easy, convenient and frictionless experiences. Mike Sands on May 30, 2017   For all the buzz about creating superior customer experiences, marketers still seem to be falling flat heading into … Continue reading 3 reasons why customer identity should top retailers’ 2017 holiday wish lists

Social Media, Content Marketing Most Effective For Growing Email Lists

Social Media, Content Marketing Most Effective For Growing Email Lists by Jess Nelson, March 22, 2017 Email marketing is still the highest-grossing marketing channel per dollar spent, but return on investment is impossible without a list of subscribers to send marketing messages to. Ascend2, a marketing research firm, investigated the most effective email list acquisition … Continue reading Social Media, Content Marketing Most Effective For Growing Email Lists