Eric Rosenberg — August 12, 2018 — August 12, 2018 rawpixel / Pixabay Your business needs an email list. If you were to poll a group of online business owners about what they would do differently going back and restarting their business, a typical answer would be “I wish I had started my email list … Continue reading Why an Email List is Not Optional for Your Business
Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study by Laurie Sullivan @lauriesullivan, August 3, 2018 It may come as a surprise to many, but Amazon tops the list of companies spending the most on programmatic ad buys, according to a recent study. MediaRadar, which offers detailed analysis on brands, released the … Continue reading Amazon Tops List For Spending Most On Programmatic Ad Buys, Per Study
Keith Reinhardt — July 28, 2018 Follow @FreshAddress — July 28, 2018 Now that we’ve lived with the General Data Protection Regulation (GDPR) for almost two months, it’s time to look at the next step: making sure your opt-in procedure passes muster with this and other laws governing email, data, transparency, and privacy. Did you … Continue reading 4 Steps to Build a Better Email List, Post-GDPR
Azreen Azmi — July 26, 2018 — July 26, 2018 It’s 2018 and the internet continues to be a growing market for anyone who wants to start an online business. The fact that it’s a low-risk investment and that you won’t have to spend money on a brick-and-mortar store or an office makes starting an … Continue reading The Big List of Online Business Ideas To Get You Started
The target account list forms the foundation of Account-Based Marketing. Contributor Peter Isaacson explains different approaches and ideas you can employ for assembling this key strategic element. Peter Isaacson on June 22, 2018 One of the biggest misconceptions people have about Account-Based Marketing (ABM) is that it takes a lot of work to get an … Continue reading How to create, operationalize and maintain a target account list
Taylor Gordon — June 21, 2018 — June 21, 2018 bogda13 / Pixabay I’ll admit it — I used to take it personally every single time someone decided to unsubscribe from my email list. Sad, right? Unsubscribes always felt like a hit to my ego, and I constantly second guessed my email content. I convinced … Continue reading Why You Shouldn’t Stress Out About People Who Unsubscribe from Your Email List
Zuckerberg hit all of his usual talking points, while doing his best to avoid answering specific questions from Parliament members. Amy Gesenhues on May 23, 2018 Facebook CEO Mark Zuckerberg took his apology tour across the ocean (May 25, 2018) and appeared before the EU’s Parliament to answer questions about the platform’s recent data privacy … Continue reading Facebook CEO’s set list for EU Parliament sounded a lot like his performance for Congress last month
Kevin George — April 20, 2018 Follow @imkevin_monk — April 20, 2018 The new European regulation on the processing and handling of personal data, known as the General Data Protection Regulation (or GDPR), enters into effect on May 25, 2018. That means marketers have just a few short weeks left to prepare for all of … Continue reading How to Grow Your Email List in Compliance with the GDPR [Infographic]
Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows by Laurie Sullivan , Staff Writer @lauriesullivan, April 17, 2018 Many websites are being penalized for violating Google’s link scheme guidelines, according to Sean Hakes, CEO at Altitude Agency. So he has been talking with the folks at Alexa.com, an Amazon subsidiary focused … Continue reading Wish List: A SEO Tool From Alexa.com To Identify Bad Links, Create Disavows
Shoppers’ Hit List: What Turns Them On And Off Online by Ray Schultz , Columnist, April 12, 2018 The simple email address: That’s the detail shoppers are most willing to surrender in return for a better shopping experience, according to a poll by Episerver. But they demand a high degree of personalization. And many are … Continue reading Shoppers’ Hit List: What Turns Them On And Off Online
