If you’re a publisher that’s implemented Accelerated Mobile Pages (AMP), you’ve likely seen views on those pages coming from some unexpected sources. Contributor Barb Palser explains how AMP links get shared from a variety of platforms. Barb Palser on September 15, 2017 AMP critics and advocates alike have welcomed the news that the Safari … Continue reading AMP links at large: What’s a publisher to do?
Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries by Laurie Sullivan , Staff Writer @lauriesullivan, September 13, 2017 Stone Temple Consulting has updated a longstanding study on website ranking factors for search engines. The latest update is intended to determine whether there has been a decline in the importance of … Continue reading Study Details Why Links Remain A Powerful Ranking Factor In Search Engine Queries
Denise Chan — July 19, 2017 Follow @denisechan26 — July 19, 2017 For the longest time, Snapchat didn’t make any room for links on the platform. The only way you could add a link to Snapchat would be to type it in as text and have a follower take a screenshot of it. Even then, … Continue reading Adding Links to Snapchat: A Step-By-Step Guide
Kate Rose — July 17, 2017 Follow @rosemcgrory — July 17, 2017 Facebook’s Custom Link modification function is about to go away. If you’re creating Facebook content which includes a link, and suddenly find that the options to edit the automatically generated preview (the image, title, and description that comes with it) have gone away, … Continue reading Links Posted On Facebook Are About To Get Messier – Here’s How To Fix Them
Companies have seen Instagram become a legitimate traffic driver but are wary of slowing viewership and a mutable algorithm. Tim Peterson on June 29, 2017 Near the end of May, Outside magazine’s website risked falling short of its internal traffic goal for the month. Typically, when publishers are looking to ratchet up their numbers, they’ll … Continue reading How publishers, brands are using links in Instagram Stories to boost web traffic
Wondering why you aren’t getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links. Julie Joyce on May 24, 2017 One of the things I like best about link building is that it really is as much art as it is science, if … Continue reading Want more links? Be more likable.
By Grant Draper May 15th, 2017 Asides from “just writing stuff”, I manage content for a construction merchant. Bricks, plaster, and copper pipe; all pretty boring. Chrome copper pipe is definitely the most exciting. Link building with content can be a struggle (a blog post for another day). So, I feel your pain. But, there … Continue reading Supplier Outreach – Links For Boring Industries
Soumya Nair — April 28, 2017 Follow @Soumya_M_Nair— April 28, 2017 With the frequent modifications happening in different search engine algorithms today, off-site SEO is going to be more competitive and harder in the future. Together with the emergence of these developments in search algorithms and their deployment, behaviors of search users will tend to … Continue reading 9 Creative Techniques to Get Links to Your Website for More Traffic and Authority
Columnist Julie Joyce explains how clients’ and other stakeholders’ involvement can greatly improve the success of your link-building campaign. Julie Joyce on April 26, 2017 I’m one of those people who thinks I can usually handle things by myself — I don’t need or want anyone’s help. It’s been tough for me to let … Continue reading Content and links: It really does take a village
Link building is an investment, so don’t let your efforts go to waste! Columnist Janet Driscoll Miller shares two ways you can reclaim backlinks that are producing 404 errors. Janet Driscoll Miller on February 17, 2017 It’s inevitable. Despite your best efforts to prevent them, there will likely be some 404 errors showing up … Continue reading Missed link-building opportunities: Reclaiming broken links
