Allen Finn — January 8, 2017 — January 8, 2017 Did you just decide to hunt down the best burger in Boston? Curious about craft cocktails in Charleston? Do you just want to know if the ominous stormclouds overhead will open up any time soon? Google’s got you covered (just not in the way you … Continue reading #KnowNearby: Every Emoji You Can Tweet at Google for Instant Local Links [Infographic]
by Laurie Sullivan, Staff Writer @lauriesullivan, January 18, 2017 URLs would live forever in a perfect world. Now that the end-of-year holidays are over, take responsibility for removing seasonal content. URLs accumulate equity from backlinks, but soon Thanksgiving Day table decorations are no longer useful to consumers searching on sites for Valentine’s Day gift. … Continue reading 4 SEO Tips To Manage Seasonal URLs, Links, Content
Link building and content marketing often complement each other, but columnist Andrew Dennis notes that there are plenty of ways to build links, even if you don’t have the resources to create content. Andrew Dennis on January 18, 2017 Link building isn’t some mystical SEO hack. Building links is straightforward: find relevant sites … Continue reading How to build links without creating content: 5 examples
David Reimherr — January 17, 2017 Follow @DavidReimherr— January 17, 2017 James Reynolds is the founder of Veravo, which consists of three search engine marketing agencies: SEO Sherpa, SEO Partner, and Click Jam. He is also the host of the Traffic Jam Podcast. James is fanatical about all things search, social, and content on the … Continue reading Is There a Right Way To Build Links?
Govind Agarwal — December 23, 2016 Follow @submitedge— December 23, 2016 Why should you think so much about backlinks? Yes, the number of links pointing to your site definitely showcases your prominence to Google, but it also boosts other factors that decide your page’s ranking. When a user types a keyword, Google checks over 200 … Continue reading 3 Types of Links You Must Have On Your Web Page
Vox Media’s Curbed, MeUndies, Outside and Whisper discuss their early strategies and success with linking to their sites from Instagram Stories. Tim Peterson on December 8, 2016 Instagram may have arrived late as a traffic source for brands and publishers, but it’s already showing early signs of success, driving new visitors to their sites … Continue reading Instagram Story links get 15-25% swipe-through rates for brands, publishers
Blaise Lucey — November 11, 2016 Follow @blaiselucey00— November 11, 2016 We’ve all been there. You post something on Instagram. But then… wait. How do you get your followers to check out your website? Or a product? If you’re not paying for Instagram Ads, the only way to do it is to plead followers to … Continue reading Links Are Coming to Instagram… Kind Of
Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline. Julie Joyce on November 9, 2016 at 1:00 pm Countless articles about links are written every day. Many of them are excellent, filled with some really good tips to help you do well. Some of … Continue reading 9 hard truths about links
By Andrea Lehr October 11th, 2016 If you’ve been in the content marketing game for a while, you know an unfortunate reality: Not every campaign will be a viral hit. For every “Most Interesting Man in the World,” there is another idea out there that will likely dwindle into obscurity. However, every flop brings you that … Continue reading Need More Links and Shares? Stir Up a Little Controversy (A List of Do’s and Dont’s)
by Jenny HalaszOctober 10, 2016 Want to ask Jenny an SEO question for her bi-weekly column? Fill out our form or use #AskAnSEO on social media. Yet again, we’ve had a visitor ask a question that just can’t be answered in one paragraph, nor even one post. But I hope that this long treatment of … Continue reading Ask An SEO: When Do You Use Nofollow on Links?
