Jock Breitwieser January 28, 2021 So, you’re a B2B seller. You know that you should make LinkedIn the centerpiece of your social selling strategy, but you aren’t sure how. It’s a different kind of network. If you’re used to engaging with prospects through cold email, Facebook, Twitter, or cold calling — LinkedIn can seem like … Continue reading Social Selling on LinkedIn: 9 Tips to Prospects
DB Wienke January 25, 2021 A LinkedIn recommendation is a written testimonial, permanently displayed on your profile. Written recommendations are invaluable because a professional who knows the caliber of your work is vouching for your capabilities publicly. It’s the best way to acknowledge a great colleague or a terrific referral source. And I write them … Continue reading How to Write a “Cool” LinkedIn Recommendation in 5 Minutes
Gerry Moran January 11, 2021 LinkedIn is the ultimate networking watering hole. It’s also the perfect fishing hole to start a conversation. You have to know when your audience is tugging on the ‘fishing line’, so you can begin the right kind of conversation. We’ve identified 42 ways you can begin to have a conversation … Continue reading 42 Ways to Start a Conversation on LinkedIn
Gerry Moran January 10, 2021 The 2021 LinkedIn character counts are confirmed! Here’s everything you need to know about every customizable LinkedIn profile touchpoint. The key to effective messaging and presentation of your brand on LinkedIn is to know the space you have to use. Mark Twain once said, “I didn’t have time to write … Continue reading 2021 LinkedIn Character Counts For Your Personal Profile
Noa Eshed January 6, 2021 Improving on this subject is something we are constantly trying to do. Many times b2b clients reach out and want to build a solid presence on social. But here’s the harsh truth – building a community around a brand is almost impossible. However, positioning personas within the company, and leveraging … Continue reading How We Generate Engagement and Impact on LinkedIn for B2B Companies
Annabel Maw December 30, 2020 It’s no secret that social media is essential for small businesses. Using social media is a fantastic way to engage your customers and expand your brand presence. When done correctly, it can also be a very cost-effective marketing tool. Many businesses have learned to effectively leverage Facebook, Twitter, and Instagram … Continue reading Using LinkedIn to Expand Your Audience
James Potter December 18, 2020 Everybody has a network of connections on LinkedIn, but what do the three degrees of connections mean to you? Perhaps you’re more familiar with the Six Degrees of the actor Kevin Bacon or The Three Degrees singers from the 1960’ and 70s? LinkedIn’s three degrees do not relate to pop … Continue reading The 3 Degrees of Connections on LinkedIn
Sahail Ashraf December 18, 2020 We all know how great LinkedIn is for networking and for finding new leads for your freelancing business or a business you own. However, it is important that we are also aware of some key areas that we should never venture into if we want to make sure we are … Continue reading How to Avoid Spamming People on LinkedIn
Jock Breitwieser December 16, 2020 In our last article, we showed you some good ways to identify and find prospects through LinkedIn, and we touched on engaging with them. Today, we want to focus on the engagement part and expand on processes and strategies you can put in place for engaging with your targets on … Continue reading 5 Tips for Engaging with Prospects Through LinkedIn
Can LinkedIn Stories Attract B2B Advertisers? by Laurie Sullivan @lauriesullivan, December 11, 2020 LinkedIn this week began testing advertisements across the U.S. and Canada in a format it calls Stories, which are short, full-screen vertical videos, photos and text images for mobile devices. Facebook, Snap and Twitter have similar formats. Since launching its own version … Continue reading Can LinkedIn Stories Attract B2B Advertisers?
