Graham JonesMay 10, 2015 The Huffington Post writes several headlines for every article and then tests them to see which one works best. Over at Upworthy, they write 25 headlines for every article and will measure which one gets the most readers, ultimately sticking with that one. Headline writing for popular media sites is now … Continue reading What Is The Fastest Way To Write Engaging Email Subject Lines?
Heather R. MorganMay 1, 2015 How eye catching are the subject lines in your cold emails? Maybe you’re sending out hundreds, or even thousands, of cold emails, but how many are actually being opened by your prospects? The subject lines which always grab our attention, engage us on a personal level, either by addressing an … Continue reading 3 Cold Email Subject Lines that Grab Eyeballs
There’s “still time” to optimize your email subject lines! Contributor Tom Sather shares stats on what kind of text drives opens in today’s environment. Tom Sather on April 29, 2015 A picture may be worth a thousand words, but with Gmail’s latest decision to kill Grid View, we’re back to writing subject lines the old-fashioned way: with textual … Continue reading Text-Only Subject Lines That Perform, Now That Gmail Grid View Is History (DD)
Kevin O’BrienApril 8, 2015 Personal versus Business. That’s how many of us distinguish the difference between LinkedIn and Facebook and what we share on these platforms. Right? There is a clear line on which parts of our lives are displayed on which platform… or is there? Isn’t there an unwritten rule? Loosely speaking, consider it … Continue reading The Blurred Lines of LinkedIn and Facebook
Adam BaetuMarch 14, 2015 As with most things, first impressions are everything in email marketing. The very first part of your campaign that will reach customers is your subject line – if this isn’t a winner, there’s a good chance your email won’t even get opened. This is why it’s crucial to spend some time … Continue reading Subject Lines: How They Affect Open Rates and How to Write a Corker
Kylie Jane WakefieldFebruary 4, 2015 Holidays are always great time to jumpstart your email marketing efforts. There are special occasions throughout the year when you can show customers that you value them while promoting your product or service at the same time. What better time than Valentine’s Day? According to the National Retail Federation, the … Continue reading 14 Sweet Valentine’s Day Email Subject Lines And 3 Ways To Spice Up Your Emails
Sabel HarrisJanuary 27, 2015 Although I’m a marketer, I fall victim to clickbait all the time. And I’m most likely to click on emails with engaging subject lines that just entice me to click. Granted, we could get into the argument on why clickbait is terrible and can mislead readers if they content behind the … Continue reading The 20 Subject Lines That Will Get Your Emails Opened
January 16, 2015 Know your lines! Want to imbue an air of refinement with a single brushstroke? Rikard Rodin, who blogs at Zeven Design, put together a handy little infographic on how designers can use lines to set the mood, drawing from the “mood lines” in the book Landscape Architecture by John Ormsbee Simonds. In … Continue reading A Designer’s Guide To Setting The Mood With Lines
Wendy Burt-ThomasJanuary 1, 2015 It’s almost a New Year and that means the inevitable New Year’s resolutions. One of the most common resolutions is getting into shape. We’re here to act as your email personal trainer and help you chisel your subject lines into lean, mean open inducing machines. Here are some tips to whip … Continue reading 6 Tips To Whip Your Subject Lines Into Shape For 2015
Madeline Boehmer December 3, 2014 With Christmas only 22 days away, I repeat 22 DAYS AWAY, we are all now being bombarded with ads everywhere promoting all the hottest gifts of 2014 and sales that are hard to pass up. Anytime you turn on the TV or radio you hear your favorite holiday … Continue reading Subject Lines… What’s Catchy, What’s Not?
