Tag Archives: Line

Email Subject Line Best Practices to Improve Your B2B Open Rates

B2B

PrialtoJanuary 21, 2015 “64% of people say they open an email because of the subject line” – Chadwick Martin Bailey When deciding on a subject line, you must first gain clarity on the purpose, on the email, and the audience. From there, a set of best practices should flow. We’ve got strong opinions on email … Continue reading Email Subject Line Best Practices to Improve Your B2B Open Rates →

Getting Your Customers Out of Line With a Virtual Call Center

Customer Relationship Managemnet

Airports always provide numerous sources of frustration. Something always goes wrong and there is always something that gets on your nerves. Yet, we suck it up, grit our teeth, and continue on because there is no way to avoid it. From the moment you walk into the airport, to the time you exit the airport … Continue reading Getting Your Customers Out of Line With a Virtual Call Center →

Manage Your Brand and Your Bottom Line Will Follow

Branding

Source Consumers have greater access to brands than ever before. While this might sound like amazing exposure for your company—and it is—it’s also a huge liability. Why? Because consumers’ access to your brands also gives them the ability to change your brand perception. Manage Your Brand Outlets Wherever your brand appears online, there you should … Continue reading Manage Your Brand and Your Bottom Line Will Follow →

Soft Metrics That Have A Significant Effect On Your Bottom Line

Email Marketing

Everyone wants to increase sales and grow their business – that’s practically a given in the marketing world. Increasing sales numbers and related key performance indicators (KPIs) is typically the main task for most marketers. And it is almost definitely the one that your boss cares about the most, regardless of whether said boss is … Continue reading Soft Metrics That Have A Significant Effect On Your Bottom Line →

Email Marketing: Write a Subject Line that Delivers

Uncategorized

Nicolas Cage had 60 seconds to steal a car. You wish you had half that long to get someone to open your email. In truth, most readers will give your subject line less than 3 seconds before they decide to delete or open. How do you make the most of those 3 short seconds? Write … Continue reading Email Marketing: Write a Subject Line that Delivers →

How to spot the hidden costs of financial advice

Finacial Guide

Three in four financial advisers fail to spell out their charges to clients Advisers are required to tell you, in writing at the start of the advice process, exactly how much they charge in cash terms. Photo: Alamy By Nicole Blackmore Financial advisers have ignored instructions from the City watchdog to disclose their charges more clearly, … Continue reading How to spot the hidden costs of financial advice →

Resolve to Make a Difference – For Your Community and Your Bottom Line – in 2014

Sales Guide

Burlington, VT (PRWEB) December 26, 2013 For small and medium size businesses looking to shine a positive light on their endeavors in the new year, cause-related marketing is an important way to help build long-lasting and profitable connections with customers, while making a difference in their communities. Cone Echos 2013 Corporate Social Responsibility study … Continue reading Resolve to Make a Difference – For Your Community and Your Bottom Line – in 2014 →