99% of the time, the written word is the chosen medium for companies doing inbound marketing. However, as I’m sure you know, not all writing is created equal. I’m certain you’ve encountered bad content online that isn’t doing anyone any favors. Content marketing is an investment, and you definitely deserve to see a return! When … Continue reading 8 Ways What You Write Affects Your Bottom Line
Source Consumers have greater access to brands than ever before. While this might sound like amazing exposure for your company—and it is—it’s also a huge liability. Why? Because consumers’ access to your brands also gives them the ability to change your brand perception. Manage Your Brand Outlets Wherever your brand appears online, there you should … Continue reading Manage Your Brand and Your Bottom Line Will Follow
Everyone wants to increase sales and grow their business – that’s practically a given in the marketing world. Increasing sales numbers and related key performance indicators (KPIs) is typically the main task for most marketers. And it is almost definitely the one that your boss cares about the most, regardless of whether said boss is … Continue reading Soft Metrics That Have A Significant Effect On Your Bottom Line
Nicolas Cage had 60 seconds to steal a car. You wish you had half that long to get someone to open your email. In truth, most readers will give your subject line less than 3 seconds before they decide to delete or open. How do you make the most of those 3 short seconds? Write … Continue reading Email Marketing: Write a Subject Line that Delivers
Three in four financial advisers fail to spell out their charges to clients Advisers are required to tell you, in writing at the start of the advice process, exactly how much they charge in cash terms. Photo: Alamy By Nicole Blackmore Financial advisers have ignored instructions from the City watchdog to disclose their charges more clearly, … Continue reading How to spot the hidden costs of financial advice
Burlington, VT (PRWEB) December 26, 2013 For small and medium size businesses looking to shine a positive light on their endeavors in the new year, cause-related marketing is an important way to help build long-lasting and profitable connections with customers, while making a difference in their communities. Cone Echos 2013 Corporate Social Responsibility study … Continue reading Resolve to Make a Difference – For Your Community and Your Bottom Line – in 2014
