Tag Archives: “Likes”

It’s Not All About The Likes: Why More Facebook Likes Can Actually Hurt You

Business.comFebruary 19, 2015 For many business owners and marketing managers, the number of Facebook “likes” that result from social media campaigns is a direct reflection of those campaigns’ success or failure. It’s natural; likes are a form of “social proof.” We see them and expect quality. However, what people may not realize is that not … Continue reading It’s Not All About The Likes: Why More Facebook Likes Can Actually Hurt You

Turning Likes Into Leads: Converting Your Social Community

2014 was somewhat of a breakthrough year for B2B social media marketing. Despite toiling away at what we were certain could be a great business asset since long before, efforts to generate tangible business returns from social media platforms and likes, paid or otherwise, had been largely unsuccessful. So what changed? Hubspot Hubspot came to … Continue reading Turning Likes Into Leads: Converting Your Social Community

Social Media for Small Business: It’s Not All “Likes”

Business.com December 29, 2014 So your small local business is up and running and you’re trying to get the word out. “Hey! I’ll set up accounts on Facebook, Twitter, Instagram, and Pinterest! ALL THE SOCIAL NETWORKS!!” Sounds great! You spend time setting up social network accounts for your business and making them look snazzy. Perfect! … Continue reading Social Media for Small Business: It’s Not All “Likes”