By Liz O’Neill, Published November 12, 2014 The marketing industry is growing up fast. And to stay competitive, marketers are relinquishing traditional methods in favor of innovative new tools and strategies, many of which use an unbelievable amount of behavioral data to prioritize the customer experience like never before. These top 3 digital marketing trends … Continue reading 3 Digital Marketing Trends That Will Make You Feel Like A Jetson
By Catalin Zorzini, Published November 10, 2014 What do big brands do before they start to market their products? They brand. While employing marketing tactics, such as Facebook ads, to gain traffic is a worthy strategy for ecommerce stores, it tends to discount the importance of the message they want to send. Online stores can … Continue reading How To Think Like A Big Brand
By Ellen van Aken, Published November 9, 2014 Dear colleague, Thank you for your feedback about the company search engine. I would like to explain a few differences between Google Search and our enterprise SharePoint Search. It will not solve your issue immediately, but it may help you understand and take the right actions. 1. … Continue reading Why Enterprise Search is NOT Like Google Search
By Ardath Albee, Published November 1, 2014 I was watching the video for the second roundtable video that I participated in at Content Marketing World and Nick Panayi from CSC said, “the funnel is more like a pinball machine, with leads bouncing everywhere.” Anyway it got me to thinking about one of the big concepts … Continue reading The B2B Funnel Is More Like A Pinball Machine
Twitter says the experiment yielded “user enjoyment,” so they made it permanent. By Peter Wade A few months ago, Twitter started experimenting with inserting recommended tweets into users’ timelines whether they follow the tweeter or not. Like it or not, Twitter announced this morning that the practice is now permanent. In a Friday-morning blog … Continue reading Don’t Like Twitter’s Recommended Tweets? Too Bad, They’re Here To Stay
As part of the AMEC Measurement Week, I’ve been asked to prepare some quick thoughts on how to explain PR metrics to stakeholders and executives. Rather than get highly technical, I thought I’d share a story about apple pie. Imagine that there were two grandparents and a grand-daughter named Mary that made and sold apple … Continue reading Public Relations Metrics Are Like Apples for Pie
A successful shopping experience isn’t just one where you find exactly what you wanted. Dedicated shoppers know it’s also serendipity, such as discovering a tasty gourmet ravioli on your way to pick up a 25-pack of paper towels. Sending the most relevant offers to customers is important. So is using email to introduce products to … Continue reading Email As Discovery Tool? Try It, You’ll Like It!
Personalisation has been a buzzword in sales, marketing and customer service circles for many years. Get it right and you will improve loyalty, advocacy and sales, but the problem is that personalisation, or behavioural merchandising as it is also often known, is very easy to get badly wrong. Most SME websites just don’t have enough … Continue reading Why Your Customers Really Don’t Like ‘We Thought You Might Like’
by Laurie Sullivan, September 8, 2014, 11:31 AM< Tracking and analyzing content marketing performance looks a lot like the trials and tribulations marketers went through with earned media in Facebook and Twitter. Performance is tracked based on “eyeballs.” Many executives look for the same impact they gain from lead generation, rather than some of the … Continue reading Content’s Growing Pains Look A Lot Like Social Media Marketing’s
‘Mediocrities everywhere, I absolve you all,” Salieri declared at the end of Peter Shaffer’s play, Amadeus. Salieri, the darling of the Habsburg court in 18th-century Vienna, could not deceive himself. He knew he was mediocre. Will Self, poor chap, has yet to acquire the gift of self-knowledge and, if his comments this week about George … Continue reading George Orwell: no wonder the ordinary don’t like him
